Travel Group's 2019 work ideas

The overall thinking and basic goals of the development of the year s0100
Tourism has grown and developed with industrialization, globalization, and informationization. It is an industry that keeps pace with the times. From tourism management to tourism management, from tourism products to tourism promotion, it has undergone a series of changes. And innovation. At present, we must not only see the good start and remarkable achievements in the recovery and revitalization of the tourism industry, but also strengthen our confidence, inspire morale, and take advantage of the momentum. We must also see the seriousness, lag and far-reaching impact of SARS on tourism. Sexuality, overcoming blind optimism and quick success, and making greater efforts to effectively and effectively make the group's business bigger and stronger.
The overall idea of ​​the group's development is to: take the important ideology of the Third Plenary Session of the XX Session and the "xxxx" and the important speech of Premier Wen at the xxth General Assembly of the World Tourism Organization, with the fifth plenary session of the Eighth Central Committee of the Municipal Party Committee. Guided by the spirit of the province's tourism work conference, based on the group, look to the world, and turn the understanding of world trends, international standards and global experience into the norms of group companies' behavior, and serve the modern manufacturing base as an opportunity to revitalize Nanchang tourism. As our responsibility, we must adhere to the innovation-based propulsion and development as the fundamental driving force, fully implement the strategy of “imitation first and then create”, use the “three strokes” to clear the direction, use “three transformations” to guide development, and use “three innovations” to update Means, using "three mentions" to show taste.
The basic target group company must take the domestic advanced tourism group as the catch-up and shoulder-to-shoulder goal this year. ~ Year, to achieve:
The scenic area received 620,000 tourists, and the tourism income was 31 million yuan, up 13% from the previous year;
The hotel received 111,500 visitors and the operating income was 15.8 million yuan, up 13% from the previous year.
Taking the Houtian Desert Ecological Tourism Scenic Spot and the Nanchang Hotel Reconstruction and Expansion Project as the main carriers, we will strive to realize the introduction of foreign capital of 1 million US dollars and the introduction of domestic capital of 10 million yuan.
Third, the group's development priorities and key initiatives ~ years, as the group company has entered a fast track year, must be "advanced" advanced management concepts and management methods to achieve the rigid management of the group companies and domestic advanced tourism groups "Docking." At the same time, we will adhere to the following development priorities and key initiatives.
Clear direction with "three strokes"
1. Prepare the overall development plan of the group company to build a modern manufacturing base around the city, grasp the advantages of tourism development in the city, effectively reorganize, integrate and utilize tourism resources, and scientifically formulate stage development goals, measures, key projects, etc. To guide the development of affiliated companies and avoid blind low-level and ineffective work. This year, in particular, we must strategically ensure that we do the right thing and tactically ensure that we do things correctly: First, in combination with the actual situation of the group company, we will formulate a development plan for the group company for 3-5 years, highlighting the differentiated advantages of the group company and making up for it. On the basis of completing the demarcation of the thick-field desert eco-tourism scenic spot, the “Establishment of the Hutian Desert Eco-tourism Scenic Spot” was compiled and strived to squeeze into the province's and even the national key tourist projects, laying down for the application for the national debt project. A good foundation; the third is to promote the sustainable development of the Tengwangge scenic spot, and make efforts to formulate the “Tengwangge Historical and Cultural Expo Area Planning Plan”.
2. Doing a good job in corporate image planning is a comprehensive and systematic whole. In the year of the year, the group company should do a good job in corporate image planning as an important basic work for strengthening the group company and promoting development. First, we seized the opportunity of the “~'China·Nanchang Third Golden Autumn Economic and Trade Activity Month” hosted by the Municipal Party Committee and the Municipal Government, and further established the overall image of the Group Company in the tourism industry through organizing exquisite festival activities; Second, it is necessary to comprehensively shape the image of the “good faith-based” operators of the group companies in the minds of the public by grasping the subtle management of the group companies and their affiliated companies' contracts, agreements and foreign businesses.
3. Do a good job in tourism project planning. First, the group company will continue to plan activities such as the Desert Kite Festival and Sandy Volleyball in the Houtian Desert Eco-tourism Scenic Spot to coordinate with the “~China·Nanchang Third Golden Autumn Economic and Trade Activity Month”. To achieve a continuous increase in the tourism popularity index of the Houtian Desert Scenic Area; the second is that Tengwangge should combine the “Tengwangge Historical and Cultural Expo Area Planning Plan” to plan and implement the start-up construction of the historical and cultural display area. The third is to closely follow the national tourism industry policy. Under the premise of completing the overall planning of the Houtian Desert Scenic Spot, the entire scenic spot will be packaged in an all-round way, and the infrastructure construction projects of the Houtian Desert Scenic Spot will be carefully planned to maximize the support of the state capital; the fourth is to plan a thousand acres of lotus ponds and ecological tourism parks. The beach swimming pool and the G-level of the main pavilion of the Tengwangge Scenic Area are the carriers, and actively carry out the project financing of the Houtian Desert Scenic Spot, and fully complete the investment promotion task of the group company.
Guide development with "three transformations"
1. The standardization of the system to achieve standardized management is the inherent requirement of the development of the group company. At present, the first is to conscientiously sum up the problems existing in the operation of the group company in the previous year, and to improve the institutional system of the group company by means of the successful practices of the advanced tourism group companies in the field; the second is to combine the factors of work duties and service standards, and gradually The establishment of the supervision and evaluation system of the group company; the third is to integrate the work load, work timeliness, dedication and other elements to form an incentive mechanism that is rich in the characteristics of the group company, and encourage employees to provide suggestions for the company.
2. The first step of enterprise grouping is to improve the corporate governance structure of the group company and gradually improve the board of directors and the board of supervisors of the group company. Second, in accordance with the requirements of group development and the equity-controlled organization model, the integration of asset management is established. The vertical parent company structure of the parent company strengthens the financial management of the group company; thirdly, it conducts capital operation through the joint securities company, and further expands the group company by various low-cost expansion methods such as administrative allocation, equity transfer and holding management. Scale, the next stage to be considered is the international group and tourism fleet.
3. Management informationization First, make full use of the hardware network advantages of the group company, build a smooth, fast and effective financial information platform within the group company, form the financial information bulletin system of the group company; second, establish a management information platform and give full play to The role of the group company management to achieve internal resource sharing; Third, in line with the city's information construction process, establish a group company website to achieve online marketing and online investment.
Use "three innovations" update means
1. The concept of innovation is measured by the criteria of “three benefits”, using “

The important idea of ​​xxxx is to ask, do not comment first, try not to discuss, practice conclusions, do the spirit, speed and demeanor of the group company, liberate the development is the last word, and develop is the last word. The concept of turning has become faster, the development is the last word of innovation, and the development is the last word. The measures are more solid and firmly establish the concept that more than 700 employees of the group can match the market.
2. Innovative resources First, the intangible resources of the innovation group company. In the year of the year, the group company must do a good job in registering the famous trademarks of “Tengwangge”, fully utilizing the advanced experience of the brother units such as the Yellow Crane Tower, and using our intangible assets to absorb the tangibles of others. Capital; Second, innovative human resources, Tengwangge Scenic Area and Houtian Desert Ecological Tourism Scenic Area should continuously explore more abundant human resources and attract more tourists by compiling stories and legends.
3. The first part of the innovation system is to improve the distribution system reform of the group headquarters, and to improve the competition and incentive mechanism to better mobilize the enthusiasm of employees in accordance with the principle of “effectiveness hooking, efficiency priority, assessment refinement, and fair cashing”; For the different situations of the enterprises belonging to the group company, they are managed by various forms such as entrusted operation, full contracting and joint-stock operation to activate the vitality of the enterprise. Third, the establishment and improvement of the marketing system, especially the domestic and foreign advanced marketing methods. We will introduce the incentive method of “protecting the gross profit of travel agencies” and vigorously promote the transformation of “travelers” and “travelers” from travel agencies that cooperate with us.
Show taste with "three mentions"
1. To enhance the ideological taste, we must focus on the management of two-level teams as a concrete embodiment of the implementation of the "xxxx" important ideas, through continuous learning, to establish a high-quality learning management team that is compatible with the market operating mechanism. In particular, the middle-level and senior management of the group company should take unity as their own responsibility. Under the premise of adhering to the principle, the group should be closely huddled together; the external enterprise should take the responsibility of improving corporate reputation and social influence as its own responsibility, and coordinate and communicate well. Social relations, struggling to expand the survival and development space of the group company, laying a solid foundation for the rapid expansion of the group company
2. On the basis of continuing to improve the training of employees, the first is to focus on the development goals and development strategies of the group companies, to cultivate the entrepreneurial spirit, corporate values ​​and moral awareness of all employees. Second, to guide the enterprises through the cultural guidance of employees. The common value permeates the management and system level; the third is to attach great importance to the opinions of tourists according to the characteristics of non-storage of services, to meet the various requirements of tourists in a timely and quick manner, to enhance the loyalty of tourists to enterprises, and to cultivate “the group’s excellent glory, The sense of responsibility and mission of the group's humiliation and insults closely links the destiny of the group company with the fate of the individual.
3. Enhancing the taste of construction First, the deep-field desert eco-tourism scenic spot will follow the principles of unified planning, embodying characteristics, scientific utilization, market orientation, optimized environment, and supporting coordination in the future development, starting from perfecting infrastructure construction and giving full play to The resource advantage is to develop large-scale projects with local characteristics, large volume, strong participation, and high rate of return, and comprehensively enhance the construction taste of the Houtian desert eco-tourism scenic spot. The second is to combine the comprehensive transformation of Nanchang Hotel and focus on making it a modern leisure food center with three-star standards and integrating food, entertainment and leisure.
Looking into the future, grasping the general trend of the development of domestic and foreign tourism in the new century, as long as we actively do all the work and further accelerate the pace of the group companies to catch up with the world trend, keep pace with the times and work hard, we will be able to To make a contribution to the rise of Nanchang tourism.