2014 car sales work summary

Car sales personal work summary

Recently, x came to the x-vehicle sales department, and the amount of insurance fell. For various reasons, according to x, the salesperson and the analysis of the sales of the recent x and x parts, the reasons are as follows:

First, sales off season

According to the sales staff's past experience, in the third and fourth months of the year, the x, x car sales season, ask x manager, from April 1 to April 12, bought more than a dozen cars; from April 7 - On April 12th, the x department bought seventeen cars.

Second, more recent outlets to mention more cars, group car purchase insurance

The x department has recently sold fewer cars, so the outlets pick up fewer cars; the x department outlets pick up more cars, and pick up nine cars from April 7th to April 12th. Insurance is generally not in x city; the other four cars They are the x team and the x bureau. Their insurance is generally contacted by the unit and self-insurance.

Third, the road construction caused the recent x, x sales decline, customers reduced

Recently, the x-way has been refurbished, the driving is inconvenient, the number of customers is reduced, or the car is not sold in one day. The x department sends two salesmen to go out for publicity, and the x department also sends a salesperson to go out for publicity. The exhibition hall does not come to the customer, and the insurance business is even more unattended.

Fourth, the specific analysis of the general customer's insurance situation

In the process of salesman sales, x has been following the whole sales process, until the end, the customer pays the car, in which the salesman introduces the customer to the insurance during the car sales process, generally with the car. Listing is advised to enter x insurance:

1. The customer has the entry, x introduces the insurance type to the customer and calculates the insurance amount, and then enters the insurance soon;

2, some want to enter a month or three months, only for listing, because x insurance can only be kept for at least half a year, so customers can only go to the vehicle management office to handle, or another way;

3. Some customers go to friends and relatives to enter a lot of places, because in the face of increasingly severe insurance competition, insurance companies are rushing to pull insurance tasks, before buying a car, they have already set insurance destinations;

4, some customers want to hang the x place brand, only to save money, so do not enter x city insurance;

5, some customers suspect that x insurance is more expensive, I would like to consider a number of insurance comparisons, s think this is also the case of other insurance companies in the process of insurance, unreasonable price cuts;

6. Some customers also do not currently have a brand. Insurance is not delayed. Even the introduction can not be carried out.

7. After some customers have purchased the car, they say that they don’t need to go to the company for a while, wait a while, then talk about listings, insurance, this business of people’s disputes, s think this is also going back, then back to the company The possibility of insurance is small.

5. The insurance commission is declining, which affects the salesperson’s insurance.

Consulting sales staff to pull insurance, as mentioned, now the insurance commission has declined, which greatly affects the enthusiasm of sales staff. As the salesperson sells more cars, insurance is a dispensable business. When x went to do business directly with the customer, I encountered a customer who was very disgusted with the insurance business. Once, I even regarded x as an insurance company to take insurance, and the attitude was very bad. Unable to communicate. Very awkward.

According to the above reasons, x put forward my request and a little bit of opinion:

First, the insurance business ability should continue to improve, learn more from x, do not understand, ask, communicate with sales staff, and communicate with customers. Many relatives and relatives recommend to the s company to buy a car to increase insurance sources.

Second, do a customer return visit, look at the insurance customer's customer source is not much, how to develop a new insurance source, x see sales as long as there is a customer to see the car, the salesperson writes customer information, afterwards, Regarding the purchase of a car to its customers, whether the insurance customer can also retain the customer information, call to ask if the customer can be insured in our company.

The above is a summary of x recent insurance work, and the insufficiency, please x manager to correct criticism. It is expected to better carry out the insurance business of the x department.

Car sales monthly work summary template

x month is a low season for the XX auto sales industry. The chances of customers coming to the door are relatively small. The number of car sales is less than other months. In response to this situation, the manager of the company’s sales manager, Wang, “The mountain is not here, we are past” Under the sales strategy, we began to implement the strategic policy of “actively attacking and developing the tide of the city. As a sales consultant, we are doing a consultative sales approach while further implementing on-site service and publicity. The sales consultant of Donggang District of the city now summarizes the work of car sales in February as follows:

1. Objective: After the analysis and summary at the beginning of the month, the target customers of the Subaru Forester are the SME owners, the powerful self-employed individuals, the national civil servants, and the senior management of large enterprises. Therefore, the first publicity in x month was launched for the powerful self-employed individuals. Offensive, through door-to-door interviews, dissemination of promotional materials, invitations to intent customers to test drive, etc.

Car sales monthly work summary.

2: After: the brilliant figures in the self-employed households----the self-employed households in the building materials market, xx-xxx-xxx-x real estate developed rapidly in the year, thus driving and detonating the local building materials market, quite a few people, of course, get rich Now, with money, we need to improve our original life. We don’t understand consumption and don’t consume. This requires us to guide consumption, promote our Subaru cars, and bring a touch of color to the life of prospective customers, so that they will not make them every day. Facing my own "God" and letting myself be a "God", propaganda has a certain effect, but in the process of my communication, I also clearly understand that the world financial crisis brought by the end of xx-xx is the same. It has not been spared to the Rizhao real estate industry, and the trend has spread to the building materials market. At this time, the building materials market is as deserted as the Subaru exhibition hall in our x month. Now more individual bosses choose to hold the currency for purchase and wait and see.

3. Summary: Although the building materials market has been in a difficult period for a while, it does not mean that it will be sluggish. When the economy improves, my efforts will not be paid in vain. Whether it is the property market or the automobile market, there will always be economic recovery. One day, now we only need to do what we should do, so that Subaru is a household name in Rizhao. When the economy improves, there will always be people to buy a car!

To sum up: I personally think that the work plan for the month of x is still based on active attack, supplemented by waiting for the rabbits, as soon as possible to expand the scope of publicity, through a variety of different channels of communication, so that more people understand Subaru, like Subaru, buy I have Subaru! xx years have passed. During this internship, I have gained a little bit of work through hard work, so I can summarize my work. The purpose is to learn lessons and improve myself so that I can do more work. Ok, I have confidence and determination to do better in my future work.

Briefly summarized as follows:

I came to work for your company in xx xx xx. As a new employee, I have no experience in car sales. I only rely on my passion and love for sales, and I lack sales experience and professional knowledge in this industry. Quickly integrate into this industry. After the company, everything starts from scratch, while learning professional knowledge, while exploring the market, encountering sales and professional difficulties and problems, I will promptly ask the department manager and other experienced colleagues. I am looking for a solution to the problem together. I am very grateful to the department manager and colleagues for helping me!

Through continuous learning of professional knowledge, collecting information from the same industry and accumulating market experience, now I have a general understanding of the market, and gradually can clearly and fluently respond to various problems mentioned by customers and understand the market. Also have a certain mastery.

While constantly learning professional knowledge and accumulating experience, our ability and business level have been greatly improved.

Existing shortcomings

The understanding of the market is still not deep enough, the mastery of professional knowledge is still not enough, for some big problems can not quickly come up with a good way to solve problems, in the process of communication with customers, lack of experience.

Market analysis

The area I am responsible for is Ningxia, Tibet, Qinghai, and Guangxi. In the sales process, the most involved is the price. The customer is very sensitive to the price. How to get the price in the first time requires me to study in the future work. And mastery. The Guangxi region is now mainly from Guangdong, the price is similar to that of Tianjin Port, and the departure and pick-up time is much shorter than that from Tianjin, so the customer will not return directly from Tianjin, and the most beneficial is Car to payment. Most of the car dealers in Guangxi are in Nanning, and some small cities around are directly ordered from Nanning. Now the Guangxi government bids for less than 250,000 and the displacement is below 2.5, which is a nightmare for imported cars. .

Ningxia dealers multi-port price market is relatively well understood, almost all in Yinchuan, Yinchuan mainly from Tianjin, Lanzhou to car, and from Lanzhou directly can send Yinchuan.

This is mainly a4, a6. This is almost a car from Tianjin Port, but the price has no absolute advantage. Qinghai and Tibet generally come directly from Tianjin, and sometimes the price is superior, but Tianjin goes to Tibet. The freight will cost 8,000 yuan, so there is no advantage.

From xx-xx xx xx-x to xx-x xx xx, my total sales volume is 3, one off-road vehicle, one sedan, one sports car, total profit of 11,500 yuan, net profit of 10016 yuan. The average profit per car is 3339 yuan. I also set a new plan for myself when the New Year arrives. In 2008, the annual sales volume reached 80 units, the profit reached 160,000, and 10 new customers were developed. I will work hard towards this goal. .I have confidence!

With the increasingly fierce competition in the market, it is very important to have a positive attitude in the face of sales personnel: stability and tempering, hope and opportunity coexist, success and failure coexist.

2008 work plan

<1>In-depth understanding of the market status of the region in charge, and accurately grasp the market dynamics

<2> Establish a good relationship with customers

<3> Constantly enhance your expertise

<4> Efforts to complete the current task volume

Finally, I would like to thank the company for giving me a platform to show my self-ability. I will strictly abide by professional ethics and move forward in the direction of excellent employees. I will face the difficulties and persevere, take the essence, go to the dross, and work together with the company staff to make team spirit. Defeat everything. I am confident that under my hard work, let the four dynasties be like my name, bursting into the spring, and the sky is shining!

Car sales work summary essay

2019 is an important strategic turning point for our car sales company. The increasingly fierce competition in the domestic special-purpose vehicle market, the price war, and the overall economic environment regulated by the state's giants have caused great difficulties for the daily operation and development of the company. With the joint efforts of all employees, the special-purpose automobile company has made a historic breakthrough, and its annual sales, profits and other indicators have reached record highs. Looking back at the work throughout the year, our car sales work summary essay mainly focuses on the following work:

First, strengthen the face of market competition, do not rely on price wars to segment user groups to implement differentiated marketing

In response to the operational indicators issued by the company's headquarters this year, combined with the spirit of the company's general manager at the 2019 business conference, the company's focus on sales throughout the year is based on differentiated marketing and improved marketing service quality. In the face of the increasingly fierce price competition in the market, we did not blindly enter the misunderstanding of the "price war." "Price is a double-edged sword." Moderate price promotions are helpful for sales, but unrestricted price wars are tantamount to suicide. What kind of strategy should we use for off-season car sales? We have explored a set of countermeasures:

Countermeasure 1: Strengthen the target management of the sales team

1. Standardization of service process 2. Formalization of daily work 3. Regularization of inspection work 4. Segmentation of sales indicators 5. Morning meeting, regular training of training 6. Evaluation of service indicators

Countermeasure 2: Segment the market and establish a market analysis of differentiated marketing. We have further subdivided the key markets in the past, different market segments, formulated different sales strategies, and formed differentiated marketing; according to the sales situation in 2009, we identified tank trucks, chemical trucks, sprinklers, and bulk cement. Group users of vehicles and other models, targeting the government procurement market, scattered users and other markets. For these markets we have adopted a corresponding marketing strategy. For the related special-purpose vehicle market, we increased our investment and set up a large-scale user group. The sales company took the initiative to come to the door and regularly communicated feedback to closely track the market dynamics. Established a good brand image in the market, which led to the sales of our company's special vehicles.

Countermeasure 3: Pay attention to information collection and make scientific predictions

Today's market opportunities are fleeting, cruel and fierce competition is everywhere, and scientific market forecasting has become the guidance and basis for the development of staged sales targets. At the dawn of the market, every piece of sales information is like a treasure. To some extent, demand information is synonymous with sales. Combined with this feature, we have established a system for everyone to collect, communicate in a timely manner, and be responsible for the person. Through the information and information feedback from the sales staff at the morning meeting before the work, we will formulate the previous sales comparison analysis report to determine the next sales task. Refining and formulating specific sales methods and methods, and responding immediately when there is a need. At the same time, we maintain close communication with relevant departments such as the production department to ensure high quality, high efficiency and timely production. Increasing the programmaticity of work avoids the blindness of work; while focusing on the absolute number of sales, we strengthen our market share. We take the company's product market share as the main assessment target of the sales department, and successfully complete the annual sales target set by the headquarters.

After-sales service is the window, which is the backing and guarantee of our vehicle sales. For this reason, we have put forward higher requirements for the after-sales service department. In the after-sales staff, we launched a wide range of service awareness publicity activities, and The self-inspection and mutual inspection work between the teams; the on-site inspection system for the workshops attended by the various department managers every Friday.

Second, tracking opponents dynamics to strengthen their own competitive strength

For internal management, please come in and go out. The self-styled and closed-door vehicles have long been unable to adapt to the current fierce competition in the special-purpose vehicle market. We entrust relevant professional companies to propose new plans and recommendations for the management of the branch companies; organize the comprehensive department and related business departments to study in their spare time.

Third, focus on team building

The company is a whole, and only by giving full play to the enthusiasm of each member can the company develop well. Since the beginning of the year, we have established a series of regular meetings, such as weekly manager meetings, monthly business analysis meetings, and so on. The problems in marketing management were widely discussed at the regular meeting, which unified the understanding and defined the goals.

While strengthening our own management, we also use external professional training to enhance the team's cohesiveness and professional quality. By hiring professional enterprise management talents to train employees in team spirit, the service awareness and concept of all employees were further strengthened.

2019 is an extraordinary year. Through the joint efforts of all employees, the company's various work has achieved a comprehensive victory, and all business indicators have reached record highs. While enjoying the results, we are also clearly aware of the many shortcomings in our marketing and after-sales service. Especially in the innovation of market development, the concept of quality service has great potential to be tapped. At the same time, we must improve our ability to respond quickly to market changes. To this end, in the face of 2019, the company's leading group will fully exert the spirit of teamwork, work together, and focus on the theme of "service management", and close the "brand marketing", "service marketing" and "cultural marketing". Combine to ensure the smooth completion of the company's work in 2019