Product Sales Department 2019 Annual Work Summary
In 2019, under the correct leadership and deployment of the supply and marketing company, the product sales department earnestly studied the spirit of the 16th National Congress of the Communist Party of China and the Fourth Plenary Session of the 16th CPC Central Committee, and fully implemented the important thinking of the "Three Represents" with economic benefits as The center, with the goal of maximizing the company's profits, conducts the “Management Benefit Year” activities in depth, develops the market outside, focuses on management, is market-oriented, and faces new market situations brought about by new challenges and opportunities. Under the circumstances of increased production of compound fertilizers, we seized the opportunity, united and worked hard, pioneered and innovated, and worked together to successfully complete the tasks of this year. The work of this year is summarized as follows:
First, product sales in 2019 hit another record high
In XX, the sales department of the product sales accounted for sales , the annual sales of urea was 410,000 tons, the production and sales rate was 100%, the recovery rate of goods was 100%; the cumulative sales of melamine was 20,000 tons, the production and sales rate was 100%, and the recovery rate of goods was 100%; Cumulative sales of hydrogen peroxide 26,000 tons, production and sales rate of 100%, the purchase rate of 100%; compound fertilizer sales achieved a major breakthrough, sales of 180,000 tons, production and marketing rate of 100%, the purchase rate of 100%; product sales XX annual sales revenue of 10,000 Yuan, the highest level in history.
Second, create a learning team to strengthen team building
The team is the cornerstone of the organization and the foothold of all work. In line with the goal of improving the comprehensive business quality of sales personnel, in the daily work, the product sales department has established a regular education and training system, and incorporated the business skills training of sales personnel into the track of institutionalization, standardization and regularization. Conduct ideological and political theory studies and vocational skills training for business personnel.
1. Strengthening the construction of ideological style Through these activities, the political quality of the broad masses of employees has been greatly improved, the spirit of dedication and dedication has been enhanced, meticulousness, excellence, hard work, hard work, pioneering and innovative spirit, and firm confidence of employees in product sales departments in overcoming difficulties and achieving victory. And courage.
2. Strengthen business training and improve business quality.
In the final analysis, competition in the market is the competition of talents. Only by establishing a high-quality workforce can we meet the challenges of the market. In XX, the product sales department took the initiative to adapt to the market in response to new business and market fluctuations. The main content of the training includes three aspects: one is the basic article, including the production principle, process flow, equipment characteristics, product performance, use characteristics and quality standards of the company's various products; second, market articles, including marketing Knowledge of planning, market analysis and negotiation skills, sales network construction, etc.; third, policy articles, including national economic laws, regulations and policies, focusing on contract law, accounting law, etc. The system training achieved good results, and the professional skills level and comprehensive quality of the business personnel were further improved, which laid a solid foundation for the smooth progress of the sales work.
Third, pay attention to industry dynamics and grasp market information
With the further deepening of the market economic system reform and the increasingly harsh market competition situation of various industries after joining the WTO, the role of information in the marketing process is becoming more and more important, and information is the benefit. The product sales department pays close attention to market dynamics, grasps business opportunities, and benefits from information, and institutionalizes, standardizes, and regularizes market research and information collection, analysis, and organization.
The product sales department has established stable and reliable information channels through market research, business negotiations, newspapers and magazines, industry associations and computer networks. It pays close attention to the development trend of the industry and the changes of the national giants' regulatory policies; Archives, strive to do the basic information collection and reporting work; actively dispatch business personnel according to market conditions to keep track of the market dynamics of each sales jurisdiction.
The sales staff of the product sales department went deep into the market, timely grasped the market supply and demand situation and development trend, and accurately predicted the market trend and put forward reasonable suggestions to provide a reliable basis for the leaders to formulate the price strategy. This alone created a considerable economy for the group company. benefit.
Fourth, optimize marketing network layout
In XX, the product sales department insisted on consolidating the old market, cultivating new markets, developing market space, tapping potential markets, using the high recognition of urea brand to drive sales of compound fertilizers; using melamine to drive urea sales ; using composite fertilizer base sales outlet feedback information According to the financial strength, credit status, sales ability, storage conditions, network control and other conditions, continue to optimize the network layout sales channels, establish a network compound marketing system, and improve the Henan, Shandong and Hebei markets as the main body. Radiation in the network pattern of Guangdong, Guangxi, Northeast, Anhui and Jiangsu and Zhejiang.
In order to adapt to market competition, improve the market share of Zhongyuan brand urea-based compound fertilizer, meet the needs of dealers at all levels, and better serve agricultural production, the product sales department follows the "appropriate storage, risk mortgage, separation of funds and storage, cash flow" The general principle of the goods is set up in different places in the key sales areas, which effectively promotes the sales of compound fertilizer.
In order to balance sales and reduce the adverse effects of fertilizer and season change on the sales of urea and compound fertilizer, the product sales department consolidates old users, drives small users, develops new users, actively explores the North and South markets, and strives to develop industrial urea users. Because of the high price and stable consumption of industrial users, the group company has brought more profits.
Fifth, strengthen pre-sale, sale, after-sales service
"User is God, service is fundamental." Product Sales Department All services for sales , all subject to sales , from " sales products" to " sales services", the focus and focus of the propaganda mainly in response to the needs of farmers, adapt to changes in user demand, in agrochemical services At the same time, we will work hard to provide sales and sales services to farmers. Product sales are short-term profit behaviors, and agrochemical service standards and quality have long-term benefits.
Wherever the agrochemical service going to the township propaganda team went, they went to the township, went to the field, the land, the village head, the market head and the grassroots sales outlets, and targeted the promotion of floats, fertilization manuals, car broadcasts, leaflets, Various forms such as personnel promotion and on-site explanations, and a multi-pronged approach, intensive and detailed advertising, promotion and promotion activities. The propaganda team focused on township temple fairs and bazaars, taking the village as the main line, and using on-site promotion as the main means to inform the farmers about the situation of Zhongyuan Dahua Group and the production of Zhongyuan brand urea-based compound fertilizer. Advanced equipment, process technology, product characteristics, application and use methods, excellent quality assurance and a sound agrochemical service system.
Serve farmers to win the market. Through large-scale promotional activities, it has achieved: highlighting characteristics, strengthening the advantages of transmitting information, communication channels to induce demand, expanding sales to enhance reputation, and consolidating the market's expected goals, not only promoting the quality of Zhongyuan brand urea-based compound fertilizer and improving the market. The popularity has made the brand image of Zhongyuan Fufei deeply rooted in the hearts of the people, and has also established the image of Zhongyuan Dahua, cultivating the loyalty of users and mobilizing the enthusiasm of dealers. It reflects the image of responsible big company of Zhongyuan Dahua Group's “integrity for agriculture and service-oriented”. Through this service, the promotion and influence of Zhongyuan Compound Fertilizer has been expanded, and the brand image and affinity of Zhongyuan Dahua Enterprise have been improved. Promoted the product, displayed the image, won the hearts of the people, and opened up the market.
Sixth, strict market supervision, standardize business order
In XX, the product sales department insisted on market development and market protection, and vigorously protected the market while vigorously exploring the market. In the process of product sales , how to effectively regulate the business order, strict market supervision, prevent cross-products and vicious competition, protect the interests of dealers and mobilize their enthusiasm is an important guarantee for expanding product sales and increasing market share. The product sales department actively researches and implements the measures and methods for the protection of the compound fertilizer market, adopts the regional agency, closed operation, unified price sales policy and rectifies the automobile transportation links, strictly punishes the serial goods behavior, and maintains the normal business order and guarantees. Good economic benefits.
Seven, work Problems and deficiencies in the process:
1. The quality of the business continues to strengthen.
2, brand building is often unremitting.
3. Construction of a sales balance mechanism in the off-season season.
Eight, 2019 work goals and measures:
In the future work, the product sales department will conscientiously study and understand the spirit of the Fourth Plenary Session of the 16th CPC Central Committee, fulfill its job responsibilities, keep pace with the times, develop and innovate, and continue to play the enthusiasm, initiative, and creativity of the work. Maximize, minimize risk, optimize the network for the purpose; maximize profit as the core; aim to improve economic efficiency; strengthen business training as a means; strengthen the reward and punishment as an opportunity; focus on learning to improve quality, research The market seizes the opportunity, expands the market to expand sales, compares sales and increases efficiency, and spares no effort to do the next year's sales .
First, product sales in 2019 hit another record high
In XX, the sales department of the product sales accounted for sales , the annual sales of urea was 410,000 tons, the production and sales rate was 100%, the recovery rate of goods was 100%; the cumulative sales of melamine was 20,000 tons, the production and sales rate was 100%, and the recovery rate of goods was 100%; Cumulative sales of hydrogen peroxide 26,000 tons, production and sales rate of 100%, the purchase rate of 100%; compound fertilizer sales achieved a major breakthrough, sales of 180,000 tons, production and marketing rate of 100%, the purchase rate of 100%; product sales XX annual sales revenue of 10,000 Yuan, the highest level in history.
Second, create a learning team to strengthen team building
The team is the cornerstone of the organization and the foothold of all work. In line with the goal of improving the comprehensive business quality of sales personnel, in the daily work, the product sales department has established a regular education and training system, and incorporated the business skills training of sales personnel into the track of institutionalization, standardization and regularization. Conduct ideological and political theory studies and vocational skills training for business personnel.
1. Strengthening the construction of ideological style Through these activities, the political quality of the broad masses of employees has been greatly improved, the spirit of dedication and dedication has been enhanced, meticulousness, excellence, hard work, hard work, pioneering and innovative spirit, and firm confidence of employees in product sales departments in overcoming difficulties and achieving victory. And courage.
2. Strengthen business training and improve business quality.
In the final analysis, competition in the market is the competition of talents. Only by establishing a high-quality workforce can we meet the challenges of the market. In XX, the product sales department took the initiative to adapt to the market in response to new business and market fluctuations. The main content of the training includes three aspects: one is the basic article, including the production principle, process flow, equipment characteristics, product performance, use characteristics and quality standards of the company's various products; second, market articles, including marketing Knowledge of planning, market analysis and negotiation skills, sales network construction, etc.; third, policy articles, including national economic laws, regulations and policies, focusing on contract law, accounting law, etc. The system training achieved good results, and the professional skills level and comprehensive quality of the business personnel were further improved, which laid a solid foundation for the smooth progress of the sales work.
Third, pay attention to industry dynamics and grasp market information
With the further deepening of the market economic system reform and the increasingly harsh market competition situation of various industries after joining the WTO, the role of information in the marketing process is becoming more and more important, and information is the benefit. The product sales department pays close attention to market dynamics, grasps business opportunities, and benefits from information, and institutionalizes, standardizes, and regularizes market research and information collection, analysis, and organization.
The product sales department has established stable and reliable information channels through market research, business negotiations, newspapers and magazines, industry associations and computer networks. It pays close attention to the development trend of the industry and the changes of the national giants' regulatory policies; Archives, strive to do the basic information collection and reporting work; actively dispatch business personnel according to market conditions to keep track of the market dynamics of each sales jurisdiction.
The sales staff of the product sales department went deep into the market, timely grasped the market supply and demand situation and development trend, and accurately predicted the market trend and put forward reasonable suggestions to provide a reliable basis for the leaders to formulate the price strategy. This alone created a considerable economy for the group company. benefit.
Fourth, optimize marketing network layout
In XX, the product sales department insisted on consolidating the old market, cultivating new markets, developing market space, tapping potential markets, using the high recognition of urea brand to drive sales of compound fertilizers; using melamine to drive urea sales ; using composite fertilizer base sales outlet feedback information According to the financial strength, credit status, sales ability, storage conditions, network control and other conditions, continue to optimize the network layout sales channels, establish a network compound marketing system, and improve the Henan, Shandong and Hebei markets as the main body. Radiation in the network pattern of Guangdong, Guangxi, Northeast, Anhui and Jiangsu and Zhejiang.
In order to adapt to market competition, improve the market share of Zhongyuan brand urea-based compound fertilizer, meet the needs of dealers at all levels, and better serve agricultural production, the product sales department follows the "appropriate storage, risk mortgage, separation of funds and storage, cash flow" The general principle of the goods is set up in different places in the key sales areas, which effectively promotes the sales of compound fertilizer.
In order to balance sales and reduce the adverse effects of fertilizer and season change on the sales of urea and compound fertilizer, the product sales department consolidates old users, drives small users, develops new users, actively explores the North and South markets, and strives to develop industrial urea users. Because of the high price and stable consumption of industrial users, the group company has brought more profits.
Fifth, strengthen pre-sale, sale, after-sales service
"User is God, service is fundamental." Product Sales Department All services for sales , all subject to sales , from " sales products" to " sales services", the focus and focus of the propaganda mainly in response to the needs of farmers, adapt to changes in user demand, in agrochemical services At the same time, we will work hard to provide sales and sales services to farmers. Product sales are short-term profit behaviors, and agrochemical service standards and quality have long-term benefits.
Wherever the agrochemical service going to the township propaganda team went, they went to the township, went to the field, the land, the village head, the market head and the grassroots sales outlets, and targeted the promotion of floats, fertilization manuals, car broadcasts, leaflets, Various forms such as personnel promotion and on-site explanations, and a multi-pronged approach, intensive and detailed advertising, promotion and promotion activities. The propaganda team focused on township temple fairs and bazaars, taking the village as the main line, and using on-site promotion as the main means to inform the farmers about the situation of Zhongyuan Dahua Group and the production of Zhongyuan brand urea-based compound fertilizer. Advanced equipment, process technology, product characteristics, application and use methods, excellent quality assurance and a sound agrochemical service system.
Serve farmers to win the market. Through large-scale promotional activities, it has achieved: highlighting characteristics, strengthening the advantages of transmitting information, communication channels to induce demand, expanding sales to enhance reputation, and consolidating the market's expected goals, not only promoting the quality of Zhongyuan brand urea-based compound fertilizer and improving the market. The popularity has made the brand image of Zhongyuan Fufei deeply rooted in the hearts of the people, and has also established the image of Zhongyuan Dahua, cultivating the loyalty of users and mobilizing the enthusiasm of dealers. It reflects the image of responsible big company of Zhongyuan Dahua Group's “integrity for agriculture and service-oriented”. Through this service, the promotion and influence of Zhongyuan Compound Fertilizer has been expanded, and the brand image and affinity of Zhongyuan Dahua Enterprise have been improved. Promoted the product, displayed the image, won the hearts of the people, and opened up the market.
Sixth, strict market supervision, standardize business order
In XX, the product sales department insisted on market development and market protection, and vigorously protected the market while vigorously exploring the market. In the process of product sales , how to effectively regulate the business order, strict market supervision, prevent cross-products and vicious competition, protect the interests of dealers and mobilize their enthusiasm is an important guarantee for expanding product sales and increasing market share. The product sales department actively researches and implements the measures and methods for the protection of the compound fertilizer market, adopts the regional agency, closed operation, unified price sales policy and rectifies the automobile transportation links, strictly punishes the serial goods behavior, and maintains the normal business order and guarantees. Good economic benefits.
Seven, work Problems and deficiencies in the process:
1. The quality of the business continues to strengthen.
2, brand building is often unremitting.
3. Construction of a sales balance mechanism in the off-season season.
Eight, 2019 work goals and measures:
In the future work, the product sales department will conscientiously study and understand the spirit of the Fourth Plenary Session of the 16th CPC Central Committee, fulfill its job responsibilities, keep pace with the times, develop and innovate, and continue to play the enthusiasm, initiative, and creativity of the work. Maximize, minimize risk, optimize the network for the purpose; maximize profit as the core; aim to improve economic efficiency; strengthen business training as a means; strengthen the reward and punishment as an opportunity; focus on learning to improve quality, research The market seizes the opportunity, expands the market to expand sales, compares sales and increases efficiency, and spares no effort to do the next year's sales .
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