Summary of business sales in the cinema market department

Through training, I feel that the position of the marketing department in the operation of the entire theater is becoming more and more important, and the work of the marketing department is very cumbersome and there are many things. I divided the work of the marketing department into two parts. The main reason is to cooperate with the operation department, ticketing, and computer room. The main purpose is to use group tickets, members, and advertisements to open up the market and control the operation of the entire theater.

Internal work is very important. If the schedule is completed, it will lead the reasonable and smooth operation of the entire theater. The audience can buy the movie tickets in the first time, and the ticket sales will be smooth when selling the movie tickets. The control and management of the entire theater will be very easy. The scheduling of this job is a very comprehensive job, and the staff who are required to do the scheduling have strong control over the following factors: the film's targeting audience, the opening time of each hall, and the control of prime time every day. The viewing habits of local consumers and the control of time between films. . . . . . To do the scheduling, it is also necessary to combine the actual operation of the theater, refer to the box office sales of the day before yesterday, and the attendance rate of each hall and each film. To be familiar with the schedule, you really need to study hard and take time to get used to. I believe that I have this ability.

Nowadays, the most worrying is the development of market business. The sales of group tickets account for a large proportion in the entire box office of the cinema and should account for about 60%. Therefore, the focus of the marketing department should be the development of the group ticket market. The sales target group of group tickets is mainly divided into two parts. On the one hand, those who have agency functions, such as shopping malls and supermarkets, have their own movie ticket needs, have their own consumer groups, and have movies. Tickets have their own ability to digest, and they have good consumption channels. On the other hand, those who directly sell customers, such as large and medium-sized enterprises around the theater, related government departments, financial systems, such enterprises and enterprises have their own trade unions, employee benefits are very good, the economic benefits of enterprises are very good, there are Capacity consumption also has this demand.

Membership is also a mid-stream force for cinema development. Through the development of members, the theater can be well promoted, and a stable box office can be formed. The management and maintenance of members is also one of the important tasks of the marketing department. At the same time, we must also pay attention to the use of membership cards, to use the card to use, to recharge. For members to do related activities, mobilize the enthusiasm of members and expand the rights and interests of members. Let members introduce members, members recommend members, form a benign cycle.

Sales work summary