Sales company marketing department sales work summary

Performance review

Since entering the company's marketing department in February, he has been responsible for the design and production of the company's Guangzhao products. And the selection of advertising media and suppliers.

At present, the company adopts the sales mode of no-competition battlefield. I think this is the main reason for the company's product sales and market prospects. From the confirmation of product packaging in February until the product enters the market for sale, the only promotion we participated in was the sugar wine in March. The food exhibition and the mechanical promotion of some sales malls have limited customer bases, and there is no effective expansion of cognition in the whole market and consumers, forming a sufficient word-of-mouth effect and stimulating the desire of a large number of consumers to purchase. Did not let consumers really see the development advantages of our products and the company's series of preferential policies.

Work plan for the coming year

The company must have a full-year advertising plan in the target market. How much is the annual advertising cost? When is the time scheduled separately? In what media? Is it creative or commissioned by an advertising company? These are all issues that we need to seriously consider next.

Identify where your competitive advantage is and use advertising to continue to focus on publicity. If our main product is new youth snack food, then we should promote our product advantages from different angles, highlight the innovative "new" word of the product, pure natural green, healthy, high quality, mass consumption. Good reputation. The company's advanced production equipment, the production of raw materials using pure natural alpine pastures, good production environment, skilled operation methods, reasonable prices, high standard service procedures, etc., are all-encompassing instructions for our company in the region. Best of all, our products are the most popular among consumers to attract consumers to patronize purchases.

Advertisements appearing on various media must maintain consistent image and consistent appeal. The former is conducive to consumer identification; while the latter, when said the same in different media, will have a great advertising influence. Don't change the image often and make it difficult for consumers to remember.

Pay attention to the Internet marketing strategy, which is ranked among the most famous search engines, forums and blogs, such as the favorite “Love”, the most popular “Cats” forum, Chinaren Chinese. A large number of forums focused on the emergence of soft text and online advertising, focusing on the company's product image. Participate in the forum activities to consolidate and improve the good perception of products in the hearts of consumers and promote consumers' desire to purchase.