How should dealers face unfamiliar markets?

According to my simple understanding, our company is a company specializing in electronic technology and household products. Currently, it is mainly engaged in the market of Beijing-Tianjin-Hebei, which was established less than five years ago. But I think whether a company has room for development or a criterion for judging a company's strength is not the time when the company was established, but the strategic direction. Because the Mengniu Group's leap from the establishment to the completion of the dairy industry leader is only a ten-year period, it is nothing more than four magic weapons: confidence, direction, system, innovation. Therefore, after a brief understanding of our company's products, I vaguely feel that there is no problem with our products, but there is no problem, and it can be said that the price is very good. If the products we distribute are complete and there are fairly successful precedents in the international market, I feel that we should be confident in doing the products well, in a quiet wilderness, igniting the fire of hope.

In view of my shallow experience in the marketing industry, I have the following ideas. I want to communicate with the leaders today, hoping to get everyone's criticism and suggestions.

First, make great efforts to assess the market capacity and market expectations of the products. Since we are not particularly clear about the Qinhuangdao market, I have to go through the night before dawn before I can sell large quantities of products . Therefore, the first thing we should do is to search for information, integrate resources, and evaluate the market. Knowing ourselves and knowing each other can only be effective, and the battle will not be defeated.

Secondly, I hope that everyone will be prepared to fight a protracted war, because it takes time and continuous efforts to bring all the markets of Qinhuangdao into the pocket. Because our customers have a full range of choices for their products, our competitors will also compete for customer resources. In addition, our work on the Qinhuangdao market belongs to the early stage of exploration. It’s not a day’s cold to melt the ice, and it’s not a day’s work to melt it. In a word, if a brand wants to fully enter the market, we need to be prepared for a protracted war.

Third, open up channels, understand the marketing model of similar products in the same industry, and the selling points of their products. Through comparison, we can ask questions and answer in the process of discussing with customers in the future. Strive to do everything we say, we can talk about the heart of the customer. I hope that through hard work, every negotiation of our business will be prepared and will return with a smile. Therefore, I hope that the work done in the future will be better than once.