If you can't be a master, be a craftsman.

When I was asked when I was young, "what kind of person do you want to be?", everyone's answers are varied: well-known writers, artists who have made great achievements, scientists who are famous for their history, and so on. All in all, everyone wants to be a person who stands out in a certain field at the time of his life, or to keep himself in the history through inventions, or to let himself be immersed in the world through subversive concepts. In short, the "master" is The positioning we dreamed of when we were young.

But when we can see the cruelty of reality and the limitations of our own, the hope of becoming a master is gradually disillusioned. We must not use a "smuggling" as a craftsman, and the same people will generally go for the firewood and salt.

I remember that during the internship, when I had lunch with my colleagues, I mentioned the difference between “masters” and “artisans”. Our views are also different:

Someone said: "The master asks questions and the craftsmen solve problems."

Some people say: "Masters are entangled in the world view, and craftsmen are stuck in methodology."

What the creative director said is still fresh in my memory: "The masters have endured the pain and tolerance that people can't bear, and they are willing to sacrifice something that ordinary people seem to be very important. Their dazzling aura behind us implies us. Incomprehensible choices. In fact, as long as you dare to give up and sacrifice, ordinary people have a great chance to become masters."

Think carefully, the truth is true. Apart from the innate talents and innumerable inspiration, the births and experiences of the masters are also worth pondering. The masters who are worshipped as gods, or the wealthy families who are born in wealthy families, don’t have to rack their brains for food and clothing, and are naturally willing to devote their lives to the supreme cause; or go all the way, without turning for the future. Naturally, I will dedicate myself to my own passionate career; or experience the ups and downs of life, I have already washed away the lead, and naturally I am willing to pursue it for my faith.

To sum up, what we are trying to pursue, the masters are either born with or as a matter of dirt. The general public, neither the birth of everyone, nor the insight of everything, "trying to climb to a higher place" has become the main theme of our lives. Ask yourself, if we can't refuse the fame and fortune, refuse the sound of the dog, refuse the love of the secular bridge, refuse all forms of communication and sharing, and even refuse to adhere to the circle of friends for a week, then Why do we become a master?

Since you can't refuse, then go ahead and pursue it. After all, no one will point to the fame and fortune gained by diligent hands.

Talking about the attitude towards fame and fortune, let's talk about talent.

I have worshipped many copy masters, but one day, I clearly realized that I can't be such a person. My imitation of Xu Yuying is often reduced to the effect of Zhongxing Department Store. I can't play the concept of the village card and the like like Li Xinfeng. I can't combine the feelings and real estate with Sun Shaotuan. It is even more difficult to create a concept like neil french that is like life and full of anger.

I know that I don't have the talent, whether this talent is unique or cultivated, in short, it is a gadget that can't be found in this life.

But this did not eliminate my love for copywriting, but unlike the past, my goal has changed from "becoming a master" to "being a good craftsman."

I know that my work can never be on the podium of Cannes, and my name can't be recorded in the history of the advertising industry.

But at least I can work hard with the designer, rather than being treated as a pig teammate.

I can guarantee that my work has no typos and that the words are fluent, so that the customers can read them up.

I can trace my insight to be deeply rooted in people's hearts but not clichés, so that the customer group looks like: Well, this is what I think, but no one has said this before.

Before I put a sentence as a standard: change what you can change, accept what you can't change. Now I want to add one more sentence: Do what you can do to the extreme.

In the past few days, I went back to my hometown and saw a master who was making ginger sugar sweating and concentrating on pulling away the sugar mass, just like carving a piece of valuable art. I tasted a piece and the taste was really extraordinary.

"It's delicious." I sincerely admire.

"Haha, you can buy more if you are delicious." At this time, he seems to be the happiest person in the world.

In fact, being a craftsman, as long as you do it with your heart, you can be respected by others and get happiness from the heart.

If you can't become a master, you should be a craftsman and try to be the best craftsman.