Jiangxi Post Agricultural Resources and Rural Commodity Distribution Survey Report

Jiangxi Post Agricultural Resources and Rural Commodity Distribution Survey Report

According to Xinhua News Agency, Nanchang, June 30th, in recent years, Jiangxi Post has fully utilized the advantages and characteristics of the postal industry and actively explored effective ways to serve the “three rural issues”. The annual income of agricultural materials distribution has grown by 180%, which has become the development of Jiangxi Post's new business. The fastest, largest and most profitable business has become the second pillar of many rural branches after the postal store, and has achieved good social benefits. The distribution of postal agricultural materials shortened the circulation link, which caused the average price of seeds and pesticides in the province to drop by about 40%. According to the province's annual use of 100 million kilograms, the annual burden on farmers in the province is nearly 300 million yuan. The relevant leaders have repeatedly confirmed that the Jiangxi Postal System "has become an important force in solving the problem of agriculture, rural areas and farmers."
I. The distribution of agricultural materials and rural commodities has become a new development in Jiangxi's postal development. The development speed has grown by leaps and bounds. Since the start of the seed mail-order business in 2001, Jiangxi Post has accumulated more than 14 million kilograms of seed mail, and distributed nearly 500 million agricultural products such as pesticides and liquid fertilizers. Yuan, the income from agricultural materials distribution grew at an average annual rate of 180%. It has become the fastest growing, largest and most profitable business in Jiangxi Post's new business, and has become the second pillar business of many rural branches after the postal store. Last year, the province purchased a total of 5.2 million kilograms of seeds, sales of agricultural products and daily necessities reached 170 million yuan, and realized income of 43.06 million yuan, accounting for 62.8% of logistics revenue.
Business areas continue to expand While doing a good job in the distribution of agricultural products, Jiangxi Post uses daily fast-moving consumer goods as an entry point to develop agricultural distribution into rural commodity distribution, involving all aspects of rural production and farmers' lives. The varieties of distribution have been extended from single seeds to liquid fertilizer, pesticides, feed, food, daily necessities and other fields, forming 6 categories, 19 series, 173 varieties, and initially embarked on the scale of operation and benign development. This year, the train ticket delivery business was also opened. During the Spring Festival, only 433,000 train tickets were booked for migrant workers, accounting for 40% of the national postal delivery volume, and realized income of 8.66 million yuan.
The distribution channel has begun to take shape. By the end of 2004, Jiangxi Post has established 17,700 rural agency points in the province, including more than 5,000 boutique outlets, and the village-level network coverage rate reached 87.6%. The distribution of postal agricultural materials distribution channels with smooth sales, rapid response and self-contained system has mastered the initiative of the market and has strong market control and influence.
Achieving good social benefits The development of Jiangxi Post's agricultural distribution and distribution business not only expanded the connotation of postal services, but also achieved good social benefits. The distribution of postal agricultural materials shortened the circulation link, which caused the average price of seeds and pesticides in the province to drop by about 40%. For example, the seed has dropped from an average of 9 yuan per catty in 2001 to less than 6 yuan at present, according to the province's annual use of 100 million kilograms of seed, which is only about 300 million yuan per year for the province's farmers; and the postal packaging Transportation to the farmer's home, only 1 yuan per catty for the delivery fee. According to the traditional farming method, the one-acre paddy field will cost about 280 yuan a year, while the postal package will cost only 180 yuan, reducing the investment by nearly 100 yuan. Therefore, it has been widely recognized and supported by farmers. The relevant leaders of the Central and Jiangxi Provinces have repeatedly pointed out that the "Jiangxi Postal System is an important force to solve the problem of 'agriculture, rural areas and farmers'."
Second, Jiangxi's postal service "three rural" main practices adhere to three in place, with strong measures to implement the deployment of agricultural resources distribution Jiangxi Post from the political height to understand the importance of the postal service "three rural", from a strategic height To understand the important role of agricultural resources distribution in the long-term development of the postal service, and to learn from the slow development of the postal distribution of postal resources, and strive to make the agricultural product distribution market work, scale and brand in a short period of time.
1. Organizational leadership is in place. Established a provincial, municipal, and county-level postal service “three rural” leading group, which included the distribution of agricultural materials into the performance appraisal of leading bodies at all levels, and formed a good situation in which the main leaders personally grasped and in charge the specific leadership and other leaders to assist in the arrest. . The leaders of the Municipal Bureau hang the county, and the leaders of the county bureaus hang the film, and the person in charge of the branch office and the township postman hang the spot. Provincial Party Secretary and Director Li Guohua personally served as the leader of the leading group. Every meeting must be personally mobilized to the grassroots staff, to the implementation of the inspection work of the branch office, to grasp the use of the products in the field, to the agency The outlets understand the market situation.
2. Organizational planning is in place. For different stages of development, different operational plans are formulated, interlocking, promoting, and step by step. In the early stage of its launch in 2002, the development model of “3+X” was established to guide the bureaus to enter the market as soon as possible, familiar with the business and accumulate experience. In 2003, the focus was on channel construction, which rapidly expanded the social influence of the post. On this basis, in 2004, the "four major battles" were launched. According to the growth season of crops, the province was divided into four stages, and the whole province was divided into four films and nine groups. The group and group competitions, unit and unit pairing matches, and outlets. The competition with the network has promoted the scale of the distribution business. This year, the “group promotion league” is being carried out again, and the province has shown the development momentum of chasing after me and not being left behind.
3. The organization is in place. Strengthen the tracking and research of the market, increase supervision and guidance of channels, and introduce a series of rules and regulations to promote the marketization of management, standardization of management, operational process, and service standardization. For example, the “Notice on the Establishment of Postal Agricultural Materials Distribution Business” clarifies the development goal of distribution business; “Notice on Accelerating the Construction of Postal Distribution Channels”, puts forward the idea of ​​channel construction; “Service “Three Rural” chain management agency management The Rules and Regulations regulate the management of agency offices. At the same time, timely summarizing and refining the successful experiences that have emerged from various places have formed more systematic guidance and management methods. The package service of Fengcheng Bureau, the bundled sales of Gaoan Bureau, the cross-selling of agricultural resources and postal storage of Yichun Bureau, etc., have achieved good results after promotion in the whole province.
To achieve three combinations, to establish a channel for agricultural resources distribution through standardized management, the channel is the guarantee of service and the support of products. Doing distribution is actually a channel.
1. In the channel construction, we insist on combining ourselves with the agency. Give full play to the advantages of postal distribution at the post, rely on the rural postal branch offices throughout the province to properly adjust and renovate the existing network, set up self-organized agricultural supermarkets in conditional sub-branches, and enhance the control over projects and channels. At the same time, in view of the fact that social agricultural capital circulation enterprises mainly establish channels in towns and villages, Jiangxi Post has focused on network construction at the village level, and with the help of social forces, it has established 17,700 village-level agency points, and the coverage of village groups has reached 87.6%, initially built a postal “three rural” service platform with the county bureau as the distribution center, the branch as the backbone, and the agency as the tip, achieving seamless coverage of the market and close service to farmers.
2. Adhere to the combination of regulation and improvement in the management of outlets. The establishment of the agency management method, clarified the conditions for the establishment of the agency, standardized the contract text of the agency, requires a separate business front, a separate display counter, a full-time agency, a special propaganda column, and enhance the postal channel. Overall service capacity. At the same time, we will focus on cultivating quality outlets, and those who have been operating for a period of time, with poor personnel, poor management results, and unregulated management, will be resolutely removed to ensure that they will start a successful one and start a driving force. There were 8 agency points with sales of more than 100,000 yuan last year, and the average is around 3,000 yuan.
3. Adhere to the combination of training and guidance in personnel selection. Those who are familiar with the rural market, enthusiastic distribution business, and have certain rural work experience, especially rural cadres, breeding professional households, and retired agricultural technicians, are absorbed into the agricultural resources distribution team. They also plan to train them in agricultural science knowledge, agricultural technology and postal business knowledge, and gradually establish an “expert-type” agricultural resources distribution and distribution and agricultural technology service team to adapt to the needs of distribution business development as soon as possible. The person in charge of the branch office and the township postman regularly go to the agency office, the farmer's house, and the field to conduct inspections, guide and assist the agent to promote the promotion, and guide the farmers to correctly use the agricultural products. Now, as Jiangxi Post's distribution network has begun to take shape, its influence has expanded rapidly, its market share has increased rapidly, and it has created strong pressure on other dealers. Some of the self-employed individuals in the society have closed their doors, and some have proposed to join the postal service; some cities The county seed company even proposed that as long as the post does not make seeds, the local post office will be given a profit share of 30,000-50,000 yuan per year; many manufacturers have also seen the advantages of the post, and have asked the postal as the general agent and total distribution; now the partners hope more Further "strong alliance" will make the bilateral cooperation more tight, the cooperation field wider, and the scale of cooperation larger.
Carry out three kinds of marketing, and seize the market of agricultural resources distribution with flexible strategies. Spread the goods to the point and quickly start the market. In the early stage of new product promotion, Jiangxi Post established a business philosophy of small profits but quick turnover, not aiming at high profits, but with the goal of starting the market and high share, the agricultural products were quickly spread to each rural agency point, and Every effort is made to sell it to the hands of farmers and use it in the fields to create a large-scale demonstration field effect. It is through this unconventional initiative that the Jiangxi Province's postal agricultural capital market was able to start quickly.
2. Technology promotion, quickly seize the market. Jiangxi Post takes the promotion of new technologies and new products as the main direction of agricultural resources distribution. In order to start the market as soon as possible and let the farmers accept it as soon as possible, on the one hand, a series of highly targeted, pragmatic and effective, easy-to-understand agricultural product promotion conferences will be held, and the promotion will be opened to the natural villages and fields, and the network will be introduced and introduced. Let the peasants feel and understand the superiority of the postal agricultural products without leaving home. On the other hand, we will firmly grasp the large grain growers, seize the orchard base, vegetable base and tea garden base, etc., carry out large-customer marketing, advocate scientific farming, provide them with personalized, diversified and differentiated products and services, and play them. Local guiding role and demonstration effect.
3. Package service to accelerate the expansion of the market. Use the opportunity of townships to gather, set up booths for publicity and promotion, and according to different seasonal seasons, carry out targeted package services and bundled sales, and concentrate on distributing products that farmers need urgently. For example, the bundling sales during the spring ploughing season, 3 pounds of seeds bundled with 1 pack of farmer's music, this year only Gao'an a county bureau sold 90,000 pounds of seeds and 30,000 packs of farmer's music. Before and after rice flowering, it is the concentrated use period of agricultural products. One bottle of pesticide + 3 packs of farmer's package service only sells 10 yuan, which is 3.5 yuan cheaper than retail, which makes farmers feel both affordable and convenient, and we also There is a profit of 2.5 yuan. In the off-season sales season, the agricultural products and the postal store will be cross-marketed, agricultural materials and daily necessities will be bundled and marketed, so that the off-season will not be light and the peak season will be more prosperous.
Pay attention to three propaganda, and create a development environment for agricultural resources distribution through effective communication. Posts are not long in the field of agricultural materials distribution, and their popularity is not high. They are neither understood by farmers nor understood by government departments. It has encountered the interference of local protectionism and creating a good development environment is the basis for the rapid development of agricultural resources distribution.
1. Strive for government support and create a good policy environment. Jiangxi Post took the initiative to follow up and follow up the government to solve the "three rural" problem deployment, carry out the postal truth service "three rural" activities, actively communicate with relevant departments, and got the understanding and support of most government departments. Many county committees and county governments will support the postal service “three rural” written in this year's government work report. At present, 90% of the city and county bureaus in the province have changed their business licenses and handled the “Practitioner's Certificate of Conformity” issued by the agricultural department. 60% of county bureaus obtain business licenses.
2. Strive for media attention and create a good public opinion environment. Organize the mainstream news media to go deep into the countryside for interviews, let the reporters personally experience the changes in the postal service “three rural”, let local officials introduce the effects of the postal service “three rural”, let the farmers personally tell the postal service “three rural” The harvest gained.
3. Strive for the trust of farmers and create a good business environment. Organized and launched a “100 million” publicity campaign close to the countryside, convenient for farmers, and adapted to agriculture.
Put three good gates and ensure the healthy development of agricultural resources distribution with strict discipline. Strictly control the business order. All units must be required to achieve “six unifications” and “three forbidden” in accordance with the requirements of chain operation, that is, unified identification, unified purchase, unified distribution, unified operation, unified service, unified price, prohibiting cross-regional sales, and strictly prohibiting unauthorized use. Price increases, price prohibition, private purchase from the factory is strictly prohibited.
2. Strictly close the purchase channel. All goods that require access to the postal distribution channel must be selected through tendering in accordance with the channels and procedures required by the provincial bureau. It is clearly stipulated that the provincial logistics company shall bear the overall responsibility for the development of the province's distribution products and the heads of the municipal bureaus for the development of the distribution products within the city. Never allow the county bureaus to develop any distribution products themselves, and eliminate the counterfeit and shoddy goods from the source. The incident of pit farming and pest farming occurred in the postal channel.
3. Strictly close after-sales service. Establish a post-sales database and after-sales service file for agricultural products, adhere to the regular return visit system, strengthen the pre-sale, sale and after-sales service of agricultural resources distribution, timely and properly solve the problems in distribution, and relieve the worries of farmers. Maintain the brand reputation of the post.
At present, Jiangxi Post has decided to take the chain operation as the basis, support the channel construction, guarantee the standard operation, focus on the distribution of agricultural products and rural daily necessities, and comprehensively improve the comprehensive ability of the postal service “three rural” and strive to become The main channel for serving the "three rural".
Accelerate development and raise the scale of distribution business to a new height. While doing a good job in the distribution of agricultural materials, give full play to the advantages of distribution channels, further expand business areas, superimpose service projects, increase business types, focus on strengthening the rural fast-moving consumer goods market, and expand the scale of train ticket delivery business, and strive for this year. The province's income from rural commodity distribution and train delivery is 65 million yuan, including 45 million yuan in agricultural materials distribution, 10 million yuan in daily-use goods distribution, 10 million yuan in train tickets, and a batch of distribution revenues exceeding one million. County bureau. At the same time, in accordance with the relevant arrangements of the national party party group and the provincial party committee and the provincial government to provide services for agriculture, rural areas and farmers, and provide relevant supporting services, such as issuing government policy subsidies for agriculture and grain production.
Innovative ideas to upgrade the distribution channel construction to a new level. Optimize and integrate the existing agency points, focus on cultivating quality outlets, and strive to reach 20,000 village-level agency points this year, with coverage rate of over 90%, including no less than 8,000 boutique outlets. At the same time, innovative channels to build ideas, improve the way to establish, through open recruitment, select a group of village-level agents. At present, the Jiangxi Provincial Post Office has registered and established the “Jiangxi Postal Service Chain Company”, and each city bureau has set up a branch office. The self-operated outlets will serve as direct outlets, and the agency will act as a franchise store, and the city and county will realize integrated operation. At the same time, when the conditions are ripe, gradually strengthen the management of the provincial company.
Improve the system and upgrade the distribution operation management to a new level. This year, Jiangxi Post divided the municipal and county bureaus into Grades A, B, and C, and organized the group to advance to the league. According to the points of each unit in the three stages of the year, the level of each unit can be upgraded. Anyone who exceeds the last level of the previous level can be promoted upwards, which is not limited to the level of promotion; The level is not limited to the level of downgrade. The unit that has been downgraded for the year is notified by the province, and the person in charge is given a yellow card warning.
Strengthen training, upgrade the construction of the distribution team to a new level, establish a provincial, city and county training system, be responsible for grading and implementation, and strive to cultivate a professional service team to create a brand of integrity and standard postal service.