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Survey report on the status and trends of the online shopping market

This market sample survey used street interception visits and household visit surveys. We chose Jiahua Shopping Center, Wal-Mart Supermarket, Gome, Mobile Building and Binjiang Road as places for street interception. Considering that it is not convenient for the pedestrians who participate in the street answering questions to answer questions when conducting the survey, we only take the form of multiple-choice questions. During the survey, there were 21 questions in the sample survey. The group’s students spent a day’s efforts and interviewed 36 different levels of consumers. Respondents answered the questionnaire carefully, and we can say that the survey results we obtained are more accurate. Based on the survey of 21 questions in the questionnaire, we can get the following relevant information.
The analysis of the questionnaire report is divided into three parts. The first part is the data analysis of the basic data of the respondents, the second part is the data analysis of the specific problems of online shopping, and the third part is the summary analysis of the conclusions. The analysis results are as follows:
The basic information is in the sample of this sample survey:
Gender ratio: 39% for men and 61% for women;
The age ratio is 19% under 20 years old, 53% at 20-30, 22% at 30-40, and 6% at 40-50.
The occupation ratio is 47% for students, 25% for company employees, 6% for cadres, 11% for freelancers, 3% for civil servants, and 7% for other professionals.
The income ratio is: less than 1,000 yuan, accounting for 47%, 1,000-2000 yuan, 33%, 2000-3000 yuan, 14%, 3000-4000 yuan, 3%, and 5,000 yuan, 3%.
It is not difficult to see from the analysis of the basic data that the majority of the respondents are women, mainly students and company employees under the age of 40, and the low- and middle-income people with income below 2,000 yuan.
The first question of online shopping is how often you go online. Of the respondents, 42% were frequent Internet users, 33% were Internet users, and 14% were occasional Internet users. In today's running society, people who regularly go online are no strangers to the term online shopping. Online shopping is convenient and fast, and there is always a large market potential.
The second question is whether you or your family have tried online shopping. Among them, 17% want to try, 72% have tried online shoppers, and 11% have no online shopping experience.
It can be seen that online shopping has become more popular, and there is still a large market. Among them, 75% of the people who have purchased the website, the website should analyze the consumption of female buyers and conduct some attractive designs according to the characteristics of female buyers. The proportion of students purchasing is 50%, which is also a larger group. The third question of their consumption concept is that you prefer online shopping or go shopping in person. 11% of people choose to shop online, and 89% choose to shop in the mall. It seems that people still prefer traditional shopping methods, and online shopping needs to be further developed and improved.
The fourth question is what kind of products you prefer to buy over the Internet. 11% of online products, 6% of home appliances, 31% of electronic products, 69% of books and audio, 0% of jewelry, 14% of clothing, 22% of information, and 22% of other. As can be seen from the figure, the most suitable products for sale through the Internet are electronic products and books and audio-visual products. These two types of products should be designated as the focus of sales.
The fifth question is whether you have visited a large shopping site. Among them, the answer is 89%, and the answer is 11%. Large shopping websites have a guiding role for consumers, and most people have visited such websites, which laid the foundation for online shopping.
The sixth question is to choose a shopping site that you are familiar with. 79% chose "eBay", 76% chose Sohu Mall, 69% chose Dangdang, 60% chose "Taobao", 57% chose Sina Mall, and chose "Yangbai". 41%, 40% for “excellence” and 30% for other sites. Most people have visited shopping websites, but the eBay's browsing rate is clearly leading. We investigate this issue and learn from a high-traffic shopping site as a reference for building a shopping site that better meets customer needs.
The seventh question is how you know about the shopping site. From newspaper/magazine advertisements, 22%, Internet users accounted for 67%, TV ads 6%, friends introduced 33%, and others 3%. The data shows that the network link is the most important way, so we should use online advertising as the main way to promote the impact of the website.
The eighth question is whether you are satisfied with the services and security issues offered by the shopping websites you have visited. 41% answered the respondents and 59% answered the dissatisfied. Judging from the survey results of this issue, although the current shopping website is dazzling, there are still quite a lot of people who are not satisfied with this issue. We need to work hard on the service to gain more users' trust. It is the first thing we have to do. .
The ninth question is whether you want a really fast and secure shopping site. For this problem, 50% are very much expected, and 50% are indifferent. The reason we analyze this result is that the traditional shopping method is very stable due to the traditional way of shopping, so only half of the people have big hopes for online shopping, while the other half have a wait-and-see attitude toward online shopping.
The tenth question is which type of promotion is more acceptable to you. Among them, choose discounted persons accounted for 67%, free shipping 50%, special promotion 30%, shopping coupons 6%, gifts 16%, points 7%, other 5%. Information shows that discounts are the most popular way to promote, followed by free shipping, which shows that the biggest highlights that attract consumers are always the benefits of seeing.
The eleventh question is what you think is the most important item for online shopping. The customer service is still lacking urgent need for improvement, accounting for 58%, while the proportion of other options is not as concentrated as customer service, such as: 17% product purchase, 14% fun forum, 19% seller.
The twelfth question is your biggest concern about online shopping. The result of the option shows 57% product quality, 42% network security, 41% delivery speed, 30% delivery quality, 40% troublesome registration procedures, and 10% other. Obviously, the key to ensuring quality is to provide users with the safest shopping environment possible. In fact, for many consumers, online shopping has always been very tempting, but because of this or that network security problem, these buyers are discouraged to choose to shop in front of the shopping mall, they think the mall Shopping is safer.
The thirteenth question is where you think the most important thing to build a website is. 63% of people want to simplify the registration process, 60% want to strengthen after-sales service, 51% want to increase the type of service, 20% want the simplification of the network use label, 30% want the product classification Refined. It can be seen that people are eager to simplify the registration process, and complicated procedures may lead to abandonment of shopping, because good after-sales service is also an important factor to attract customers.
The fourteenth question is what is the advantage of considering online shopping. Convenient and fast 70%, product quality 15%, safety 10%, complete range 40%, reasonable price 43%. The results of this survey show that the most important advantage is that the network is convenient and fast, so we should provide the most convenient service in terms of product classification and purchase registration.
The fifteenth question is what is most appealing to you as a member of the shopping site. 11% prefer high-score gifts, 23% favor members' latest news, and 20% free online games. And 89% of the exclusive offers are attractive, which means that the most effective way to attract customers to become members is to provide members with unique preferential services.
The sixteenth question is which of the following ordering methods do you prefer? The results show that the telephone order is 28%, the online order is 69%, and the mail delivery order is 23%. This is because it is usually more convenient and quick to submit an order online, so it is more popular. The seventeenth question is which payment method you prefer. 83% of the choice of cash on delivery, 20% of the choice of postal wire transfer, 30% of the payment of the selected card, 27% of the payment by check, 21% of the bank transfer, and 42% of the online bank payment. %, the other is only 17%. This shows that the most popular payment method is cash on delivery, which is the most accepted and safest payment method for consumers. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
Conclusion Analysis Through the analysis of the statistics of the total of 21 questions in the questionnaire, we can easily reach the following conclusions.
First, the prospects for online shopping are optimistic.
In today's fast-moving society, the Internet has become an important part of people's daily life. People can browse information from the Internet, enjoy the service, and enjoy the convenience brought by high technology. Therefore, the Internet market has a very broad prospect, and online shopping as the mainstream of online services is very promising. With the development of computer Internet access, more and more computer users have gradually become aware of online shopping.
Second, online shopping is not as recognized as shopping in the mall.
Although online shopping is convenient and fast, and the flexibility is quite large, there are still many computer users and non-computer users who do not accept the purchase of the necessary items through the Internet. In other words, the development prospects of online shopping are optimistic, but the development status remains to be discussed. The reason is that the traditional concept of our country is deeply rooted, and online shopping as an emerging force cannot be accepted and adopted by most people for the time being. For this phenomenon, our team members also learned through oral investigation that another reason why online shopping is not as popular as shopping malls is that network security and product quality cannot be guaranteed.
Third, people are more willing to buy books and audio-visual products online than other products.
Why do people want to buy books and audio images from online over other products?
According to the analysis, first of all, the cost of goods such as books and audio books is generally not very high; secondly, the quality of such goods is relatively easy to distinguish, consumers are not easy to be deceived; again, the vast and comprehensive information flow makes it possible to find such online Commodities are more convenient than searching in a library or bookstore, which truly reflects the advantages of online shopping, which is convenient, quick and simple.
Fourth, users have greater opinions on the content of current e-commerce websites.
This conclusion is based on the fact that many people are dissatisfied when asked if you are satisfied with the services and security issues that are currently available on the shopping site. They pointed out that there are many problems with the website now, such as: the content is not detailed, and it does not meet the reading habits of shoppers. In addition, the authenticity of online content needs to be improved, and the destructiveness of such unreal content is very large. .
Indeed, the current security of online transactions is not guaranteed, product quality, after-sales service, manufacturer quota, delivery time, and payment inconvenience are very important, but when netizens look forward to the future of the Internet, online shopping Together with online news and online schools, Internet users are elected as the most promising online business.
Fifth, most people accept payment methods for cash on delivery.
When asked about the most acceptable payment method, more than 80% of users choose cash on delivery, followed by online banking payment, credit card payment, and bank transfer. Users have a good trust in cash on delivery. Our group analysis believes that when people would rather spend time looking for the best cost-effective products and are not willing to pay for the delivery, payment is a problem, unless the price of the goods is reduced to a certain extent, this part of the cost can be basically offset.
In addition, with the development of online shopping, it will certainly promote the development of postal services.
In summary, we believe that it is imperative to build a website that is recognized and used by most users, to improve the existing website, and to make use of its strengths. Because only the existing problems can be solved to win the first step of trust of users!
For the current problem that some website information is not true, we call on each website to pay attention to the credibility, provide real information to online shoppers, improve service quality, and ensure security. Only in this way, the majority of Internet users will not be discouraged from the online shopping that has just started. Only in this way, the majority of Internet users will gradually try and accept online shopping. In addition, in order to support the development of this new undertaking, we believe that the government should also give strong support, because many people have a low awareness of the term online shopping, which requires strong publicity in government education.
In short, online shopping has successfully used the convenience brought by high technology, we can perfect it in the development, gradually occupy the consumer market, and finally form a paradox with the traditional shopping malls and even eventually replace the traditional shopping malls. We believe that more and more users will taste the sweetness of online shopping. We also believe that online shopping will become the backbone of e-commerce in the near future. The development prospects of online shopping are unstoppable.

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