Investigation report on the current situation of college students' tourism
As our standard of living continues to improve, tourism consumption is getting hotter and hotter, and travel abroad has become an indispensable part of our lives. Among the tourism groups, college students are an important and independent part of the entire tourism market. As a special group of the society, college students have certain economic independence and self-living ability, have relatively loose time, have more adventurous spirit and dreams of dreams, which have contributed to the tourism fever of college students. Therefore, the status of college students as a tourist force can not be ignored. The number of colleges and universities nationwide has reached more than 2,000, and the number of students in school exceeds 20 million. It can be seen that the tourism of college students in China is a huge market.
At the same time, there are 16,000 travel agencies in China, and the competition is fierce. However, college students rarely choose the travel agency. Is it the reason for college students or the reason for travel agencies? On the other hand, travel agencies are not very clear about the potential of the undergraduate market. In view of these two points, it is necessary to investigate the current college student tourism.
Therefore, I did a related investigation through my own personal website "Traveling Together - College Student Self-help Tour". The purpose of this survey is to understand the general situation of college students' travel and the attitude of college students to travel agencies, and to provide the most direct and effective information for understanding the market situation of college students. At the same time, through the analysis of the survey results, it provides feasible suggestions for the development of college students' tourism market.
First, the intention of college students' tourism is in the direction of tourism. Nearly 95% of college students express their love of travel, and 5% of college students generally like it. However, there are significant differences between urban and rural students. Almost 100% of students from cities have tourist intentions, while only about 85% of students from rural areas are very tourist. The main reason for this difference may be caused by differences in economic conditions between students from urban and rural areas. 66% of college students who do not feel it about tourism have no money, of which 74% are from rural areas.
The purpose of going to travel is to appreciate the landscape, grow up and see for leisure, and to find students and acquaintances to play close to 16%, while the purely entertaining nature of play and sightseeing is not popular with college students.
At the same time, the survey also shows that more than 80% of college students think that the most important thing affecting travel is money. About 15% of college students think that time is an important factor affecting their travel, and about 5% of college students think that partners, propaganda, and friends influence them. .
In the survey, it was also found that due to the differences in the professionalism of college students in different schools, some students chose to travel where they were for professional purposes, such as tourism management, exploration students, who chose to travel for their learning purposes.
The above survey results show that because college students are under pressure from schools, families, and society, they have different preferences for tourism. But most people like to travel to appreciate the landscape, grow their knowledge, and money is the main factor affecting the majority of college students.
Second, the location and time survey of college students' travel shows that college students prefer natural scenic spots, accounting for 54% of the total number, indicating that college students are more willing to be close to nature.
Secondly, about 30% of the national customs and customs areas are selected for tourism destinations; a considerable number of people choose the prosperous urban areas and coastal cities, accounting for 9% and 5% of the total. On the contrary, the red tourism revolutionary area and college campuses are not popular with college students.
In the arrangement of the travel time period, the time period selected by most people is irregular. If you want to go, it accounts for about 56% of the total number, which shows that college students like to arrange their travel time freely. . In the specific time period, the most selected time period is National Day and May Day holiday, accounting for 52% of the total number. There are fewer people who choose to travel during the summer and summer vacations and the usual weekends, which account for about 20% and 24% of the total. The reason may be that on the one hand, the holidays in winter and summer vacation are long. Most students like to stay at home to watch TV and not go out to travel. However, due to the short time of ordinary weekend, there is not enough time to prepare for the tour and rest after the trip. On the other hand, because college students are more serious in their studies, they usually use weekends to review or preview new knowledge. There are also quite a few college students who use their spare time to work part-time or participate in various activities. Therefore, National Day and May Day holiday are college students. At the peak of tourism, college students have more time to freely distribute, and they can also take time to adjust during the Golden Week.
Third, the consumption mode of college students in the choice of tourism consumption, more college students choose self-help tour, accounting for about 51%; followed by the choice of individual travel, accounting for 21%; and only 28% of college students choose to travel with the tour group.
The survey results show that college students have a strong sense of independence and independence. Among the students who choose self-guided tours and individual tours, the upper grades are significantly more than the lower grades. This may be the higher grades with more social knowledge and experience; the students from the cities are significantly more than the students from the rural areas, which may be related to the students. Personality related.
Fourth, the way of college students' travel In the survey, when college students used to travel, the choice of travel mode and the majority of students traveled together, accounting for 21% with the boyfriend, the number indicates that most college students like to be with people of the same age. Traveling out, and traveling with the family and alone also accounted for a certain proportion. In the choice of travel companions, some people choose to travel with their boyfriends, which may be a major feature of college travel. College students are in a period of emotional germination. On the one hand, they can experience life, increase tourism fun, and jointly solve difficulties in the journey. On the other hand, they can promote mutual understanding, cultivate common interests, and increase mutual affection. On the contrary, there are very few people who choose to travel with their parents and relatives, only 6%. This also shows that the awareness of independent independence of college students is constantly increasing.
The factors that students choose to travel, the differences in personal consumption levels, the length of travel, personal hobbies, etc., affect college students to choose different modes of travel.
V. The number of college students' travels shows that the number of college trips per year is about 32%, 2 times about 53%, 3 times about 10%, 4 times about 3% and 5 times or more about 2%.
According to the survey results, the average number of trips per year for college students is one or two times. A few qualified students also have three to four trips a year, but the number of trips per year is rarely five or more.
Sixth, the consumption situation of college students in the past travel expenses, tours, tickets accounted for the majority, accounting for about 67% of the total, followed by eating, accounting for about 14%, traffic accounted for about 19%. For the snacks of the tourist destination, the feeling is generally about 33%, like about 46%. And especially like only about 13%. It can be seen that local flavor snacks do not express their characteristics, and they have a deep understanding. Many college students have high expectations for giving without tasting. After the real taste, their expectations are greatly reduced. After all, young people are aware of new things in the senses. It will be highly praised, and once it is experienced, there will be a great disappointment when there is no good time to imagine it. This may be the reason why it feels that the proportion of flavors on its tourist destination is higher. In the accommodation, the average student chooses about 30 yuan. It can be seen that the requirements of college students' tourism consumption reflect the principle of saving. This may indicate that modern college students maintain a fine tradition of simple and economical savings, and it may also be that most of the college students’ travel expenses are still in family funding. . Because about 80% of college students' living expenses are from family support.
In the course of tourism, about 76% of college students are willing to invest in shopping for 10-20%, which indicates that shopping also plays a major role in college students' tourism. At the same time, safety first is about 43% of the most important in college students' travel, followed by about 23% of the cost, about 22% of the comfort, and about 12% of the travel experience.
On the whole, the level of tourism consumption of college students is moderately low, and the scope and mode of tourism tend to be conservative. The number of people who choose to travel on foot and travel by bicycle also accounts for a part of the proportion. Obviously, there is a need for college students to travel in this area. Travel agencies can consider related projects for hiking and bicycle tours to meet market demand. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
VII. Survey of information channels for college students' travel shows that the tourist attractions introduced by relatives and friends are highly credible, followed by online search for about 33%, newspapers and magazines for about 12%, and travel agency consultation for about 2%. The quality of the places that friends have played in person has a great impact on the students around. Due to various factors, newspaper advertisements and travel agencies have not played a major role in college students. Therefore, collecting tourist information is only easier for some college students. At the same time, collecting travel information is the most important thing for travel expenses, followed by the attraction of attractions, accommodation conditions, security issues, and transportation convenience. . At present, the information provided by various attractions, travel agencies and other media is quite different from the actual self-built service, which shows that the information provided is quite different from the actual landscape.
According to the survey, half of the college students indicated that the school rarely organized college students to go out for tourism, and some college students rarely participated in the student organization's tourism activities. It can be seen that the school does not pay enough attention to the tourism of college students, and college students have a large market space.
8. Degree of Satisfaction of College Students on Travel Agencies From the results of the survey, the evaluation of college students on tour tours is indeed not high. About 75% of college students are not satisfied with travel agencies.
The main reasons for the dissatisfaction of college students are “the tour guide’s unfulfilled duties” and the travel agency’s “reduction of the grade standard”. The ratio of these two items is about 34% and 28% respectively. Secondly, “unauthorized change of travel arrangements” accounted for about 23%, and “incomplete facilities” accounted for about 15%.
Throughout the travel process, visitors and travel agencies have more contacts in the pre-trip registration period. On the way to travel, the tour guide is a large representative of the travel agency. Visitors' dissatisfaction with the travel agency service can easily be turned into dissatisfaction with the tour guide after they are not properly handled by the tour guide.
.
Nine, the advantages of college students to explore the most basic advantages of tourism can be said to broaden their horizons. The IS classmate from Sichuan University said: "I feel that the biggest advantage of going out to travel is to open up my horizons. I went to Xitang this time, I have seen the customs of many places, and I also learned about the living habits of some local residents. This is a tour, but I also learned a lot of knowledge. In addition, I also ate a lot of local specialties during their stay. The fruits there are also very sweet and cheaper than here. In short, I think tourism is still more beneficial. ""
Whether you are traveling by car or hiking, it is a very hard thing to get on the road. Through travel, you can keep fit. From the Wuyi Chen Ying classmates during the May Day tour of Hangzhou's attractions, when I chatted with him, he said: "I did not travel abroad, only spent a few days in Hangzhou, do not have to bring too much luggage, But I was too tired, but after so many roads, I also exercised."
Relaxing out of school, without the pressure of academics, we can stretch our body and mind as much as we can. Coming to Zhongcai Wang Cong, he said with a smile, "Travel, travel is the heart. Usually in school, in addition to reading is such an activity, rarely idle, the May 1 Golden Week is just relaxing A good opportunity, I am going out to travel with a happy mood. I have seen so many beautiful scenery, my body and mind are relaxed, I can forget all the fatigue and indulge in the beauty. I feel that in the usual tired life, I have to go out more. Walk away, let the tired body stretch and relax."
Enhancing Friendship Several of my classmates are traveling with friends and asking about the advantages of tourism. They all say that they can improve friendship. Coming to Chuan Yin Xiao Xie, said: "Through travel, my relationship with my friends is deeper, because we help each other and take care of each other during the tour. During the tour, we can better enhance the feelings between friends. ”
Analysis from the above survey results shows that college students have the following characteristics:
1. Travel time is fixed. The free time of college students is based on the school's curriculum, so the travel time is very fixed, mainly concentrated in May 1st, National Day Golden Week.
2. The level of consumption is low. Most of the college students still do not have their own independent economic income. The money for tourism is saved from their living expenses or the income from hard work. Therefore, “poor college students” are basically the cheapest and most cost-effective tourist routes and programs. The purchasing power in tourism is relatively weak.
3. The purpose of travel. College students' tourism is mainly to appreciate the landscape and grow their knowledge, so the selected scenic spots are mainly natural scenic spots.
4. The source of information is single. College students are not yet fully independent in the economy, so college students must consider funding issues. Therefore, the homework before the tour must be done well. In response to this, I built a platform for self-help travel for college students.
The traditional group tour, clothing, food and shelter do not have to worry about yourself, but the price is lost freedom; self-discipline has the freedom to arrange freely, but everything needs to be handled by yourself, it is inevitable to have fun. Self-help travel seems to achieve a combination of the two, complement each other. The survey results also show that this new type of tourism has great potential. Does this mean that in the self-service travel market, a war has to start again?
At the same time, there are 16,000 travel agencies in China, and the competition is fierce. However, college students rarely choose the travel agency. Is it the reason for college students or the reason for travel agencies? On the other hand, travel agencies are not very clear about the potential of the undergraduate market. In view of these two points, it is necessary to investigate the current college student tourism.
Therefore, I did a related investigation through my own personal website "Traveling Together - College Student Self-help Tour". The purpose of this survey is to understand the general situation of college students' travel and the attitude of college students to travel agencies, and to provide the most direct and effective information for understanding the market situation of college students. At the same time, through the analysis of the survey results, it provides feasible suggestions for the development of college students' tourism market.
First, the intention of college students' tourism is in the direction of tourism. Nearly 95% of college students express their love of travel, and 5% of college students generally like it. However, there are significant differences between urban and rural students. Almost 100% of students from cities have tourist intentions, while only about 85% of students from rural areas are very tourist. The main reason for this difference may be caused by differences in economic conditions between students from urban and rural areas. 66% of college students who do not feel it about tourism have no money, of which 74% are from rural areas.
The purpose of going to travel is to appreciate the landscape, grow up and see for leisure, and to find students and acquaintances to play close to 16%, while the purely entertaining nature of play and sightseeing is not popular with college students.
At the same time, the survey also shows that more than 80% of college students think that the most important thing affecting travel is money. About 15% of college students think that time is an important factor affecting their travel, and about 5% of college students think that partners, propaganda, and friends influence them. .
In the survey, it was also found that due to the differences in the professionalism of college students in different schools, some students chose to travel where they were for professional purposes, such as tourism management, exploration students, who chose to travel for their learning purposes.
The above survey results show that because college students are under pressure from schools, families, and society, they have different preferences for tourism. But most people like to travel to appreciate the landscape, grow their knowledge, and money is the main factor affecting the majority of college students.
Second, the location and time survey of college students' travel shows that college students prefer natural scenic spots, accounting for 54% of the total number, indicating that college students are more willing to be close to nature.
Secondly, about 30% of the national customs and customs areas are selected for tourism destinations; a considerable number of people choose the prosperous urban areas and coastal cities, accounting for 9% and 5% of the total. On the contrary, the red tourism revolutionary area and college campuses are not popular with college students.
In the arrangement of the travel time period, the time period selected by most people is irregular. If you want to go, it accounts for about 56% of the total number, which shows that college students like to arrange their travel time freely. . In the specific time period, the most selected time period is National Day and May Day holiday, accounting for 52% of the total number. There are fewer people who choose to travel during the summer and summer vacations and the usual weekends, which account for about 20% and 24% of the total. The reason may be that on the one hand, the holidays in winter and summer vacation are long. Most students like to stay at home to watch TV and not go out to travel. However, due to the short time of ordinary weekend, there is not enough time to prepare for the tour and rest after the trip. On the other hand, because college students are more serious in their studies, they usually use weekends to review or preview new knowledge. There are also quite a few college students who use their spare time to work part-time or participate in various activities. Therefore, National Day and May Day holiday are college students. At the peak of tourism, college students have more time to freely distribute, and they can also take time to adjust during the Golden Week.
Third, the consumption mode of college students in the choice of tourism consumption, more college students choose self-help tour, accounting for about 51%; followed by the choice of individual travel, accounting for 21%; and only 28% of college students choose to travel with the tour group.
The survey results show that college students have a strong sense of independence and independence. Among the students who choose self-guided tours and individual tours, the upper grades are significantly more than the lower grades. This may be the higher grades with more social knowledge and experience; the students from the cities are significantly more than the students from the rural areas, which may be related to the students. Personality related.
Fourth, the way of college students' travel In the survey, when college students used to travel, the choice of travel mode and the majority of students traveled together, accounting for 21% with the boyfriend, the number indicates that most college students like to be with people of the same age. Traveling out, and traveling with the family and alone also accounted for a certain proportion. In the choice of travel companions, some people choose to travel with their boyfriends, which may be a major feature of college travel. College students are in a period of emotional germination. On the one hand, they can experience life, increase tourism fun, and jointly solve difficulties in the journey. On the other hand, they can promote mutual understanding, cultivate common interests, and increase mutual affection. On the contrary, there are very few people who choose to travel with their parents and relatives, only 6%. This also shows that the awareness of independent independence of college students is constantly increasing.
The factors that students choose to travel, the differences in personal consumption levels, the length of travel, personal hobbies, etc., affect college students to choose different modes of travel.
V. The number of college students' travels shows that the number of college trips per year is about 32%, 2 times about 53%, 3 times about 10%, 4 times about 3% and 5 times or more about 2%.
According to the survey results, the average number of trips per year for college students is one or two times. A few qualified students also have three to four trips a year, but the number of trips per year is rarely five or more.
Sixth, the consumption situation of college students in the past travel expenses, tours, tickets accounted for the majority, accounting for about 67% of the total, followed by eating, accounting for about 14%, traffic accounted for about 19%. For the snacks of the tourist destination, the feeling is generally about 33%, like about 46%. And especially like only about 13%. It can be seen that local flavor snacks do not express their characteristics, and they have a deep understanding. Many college students have high expectations for giving without tasting. After the real taste, their expectations are greatly reduced. After all, young people are aware of new things in the senses. It will be highly praised, and once it is experienced, there will be a great disappointment when there is no good time to imagine it. This may be the reason why it feels that the proportion of flavors on its tourist destination is higher. In the accommodation, the average student chooses about 30 yuan. It can be seen that the requirements of college students' tourism consumption reflect the principle of saving. This may indicate that modern college students maintain a fine tradition of simple and economical savings, and it may also be that most of the college students’ travel expenses are still in family funding. . Because about 80% of college students' living expenses are from family support.
In the course of tourism, about 76% of college students are willing to invest in shopping for 10-20%, which indicates that shopping also plays a major role in college students' tourism. At the same time, safety first is about 43% of the most important in college students' travel, followed by about 23% of the cost, about 22% of the comfort, and about 12% of the travel experience.
On the whole, the level of tourism consumption of college students is moderately low, and the scope and mode of tourism tend to be conservative. The number of people who choose to travel on foot and travel by bicycle also accounts for a part of the proportion. Obviously, there is a need for college students to travel in this area. Travel agencies can consider related projects for hiking and bicycle tours to meet market demand. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
VII. Survey of information channels for college students' travel shows that the tourist attractions introduced by relatives and friends are highly credible, followed by online search for about 33%, newspapers and magazines for about 12%, and travel agency consultation for about 2%. The quality of the places that friends have played in person has a great impact on the students around. Due to various factors, newspaper advertisements and travel agencies have not played a major role in college students. Therefore, collecting tourist information is only easier for some college students. At the same time, collecting travel information is the most important thing for travel expenses, followed by the attraction of attractions, accommodation conditions, security issues, and transportation convenience. . At present, the information provided by various attractions, travel agencies and other media is quite different from the actual self-built service, which shows that the information provided is quite different from the actual landscape.
According to the survey, half of the college students indicated that the school rarely organized college students to go out for tourism, and some college students rarely participated in the student organization's tourism activities. It can be seen that the school does not pay enough attention to the tourism of college students, and college students have a large market space.
8. Degree of Satisfaction of College Students on Travel Agencies From the results of the survey, the evaluation of college students on tour tours is indeed not high. About 75% of college students are not satisfied with travel agencies.
The main reasons for the dissatisfaction of college students are “the tour guide’s unfulfilled duties” and the travel agency’s “reduction of the grade standard”. The ratio of these two items is about 34% and 28% respectively. Secondly, “unauthorized change of travel arrangements” accounted for about 23%, and “incomplete facilities” accounted for about 15%.
Throughout the travel process, visitors and travel agencies have more contacts in the pre-trip registration period. On the way to travel, the tour guide is a large representative of the travel agency. Visitors' dissatisfaction with the travel agency service can easily be turned into dissatisfaction with the tour guide after they are not properly handled by the tour guide.
.
Nine, the advantages of college students to explore the most basic advantages of tourism can be said to broaden their horizons. The IS classmate from Sichuan University said: "I feel that the biggest advantage of going out to travel is to open up my horizons. I went to Xitang this time, I have seen the customs of many places, and I also learned about the living habits of some local residents. This is a tour, but I also learned a lot of knowledge. In addition, I also ate a lot of local specialties during their stay. The fruits there are also very sweet and cheaper than here. In short, I think tourism is still more beneficial. ""
Whether you are traveling by car or hiking, it is a very hard thing to get on the road. Through travel, you can keep fit. From the Wuyi Chen Ying classmates during the May Day tour of Hangzhou's attractions, when I chatted with him, he said: "I did not travel abroad, only spent a few days in Hangzhou, do not have to bring too much luggage, But I was too tired, but after so many roads, I also exercised."
Relaxing out of school, without the pressure of academics, we can stretch our body and mind as much as we can. Coming to Zhongcai Wang Cong, he said with a smile, "Travel, travel is the heart. Usually in school, in addition to reading is such an activity, rarely idle, the May 1 Golden Week is just relaxing A good opportunity, I am going out to travel with a happy mood. I have seen so many beautiful scenery, my body and mind are relaxed, I can forget all the fatigue and indulge in the beauty. I feel that in the usual tired life, I have to go out more. Walk away, let the tired body stretch and relax."
Enhancing Friendship Several of my classmates are traveling with friends and asking about the advantages of tourism. They all say that they can improve friendship. Coming to Chuan Yin Xiao Xie, said: "Through travel, my relationship with my friends is deeper, because we help each other and take care of each other during the tour. During the tour, we can better enhance the feelings between friends. ”
Analysis from the above survey results shows that college students have the following characteristics:
1. Travel time is fixed. The free time of college students is based on the school's curriculum, so the travel time is very fixed, mainly concentrated in May 1st, National Day Golden Week.
2. The level of consumption is low. Most of the college students still do not have their own independent economic income. The money for tourism is saved from their living expenses or the income from hard work. Therefore, “poor college students” are basically the cheapest and most cost-effective tourist routes and programs. The purchasing power in tourism is relatively weak.
3. The purpose of travel. College students' tourism is mainly to appreciate the landscape and grow their knowledge, so the selected scenic spots are mainly natural scenic spots.
4. The source of information is single. College students are not yet fully independent in the economy, so college students must consider funding issues. Therefore, the homework before the tour must be done well. In response to this, I built a platform for self-help travel for college students.
The traditional group tour, clothing, food and shelter do not have to worry about yourself, but the price is lost freedom; self-discipline has the freedom to arrange freely, but everything needs to be handled by yourself, it is inevitable to have fun. Self-help travel seems to achieve a combination of the two, complement each other. The survey results also show that this new type of tourism has great potential. Does this mean that in the self-service travel market, a war has to start again?
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