Investigation report on tourism resource development
Creating a popular summer resort--Thoughts on the development of Hongkou tourism resources
Abstract: Hongkou Township is located in Dujiangyan City. It has a superior geographical position and beautiful landscape scenery. It is the first choice for summer heat. At present, some development work has begun here, but the tourism brands have not been well established. Therefore, Highlighting local characteristics, strengthening tourism infrastructure construction and regulating tourism order have become the main tasks at present. At the same time, environmental issues in the development process cannot be ignored.
Keywords: Volkswagen Summer Resort, Hongkou, tourism resource development, farmhouse music, publicity, tourism order, environmental protection, Hongkou drifting, tourism brands have long heard that Hongkou Township is also engaged in tourism resources development in recent years, this summer finally has This opportunity to live for two days.
It is only an hour's drive from Dujiangyan city. The scenery along the way is really refreshing and pleasant for the city people who are suffering from the heat every day. The right side of the road is a hill with a thick green coat, left. It is a small canyon. The bottom of the canyon is the Baisha River. The crystal clear water, the strange shape of the stone is not the flash of nature's aura. It is a good place to enjoy nature and let go of the mood. I began to feel relaxed. After staying here for two days, I was disappointed. I was not disappointed with the scenery here. I was disappointed with the development of this tourism resource. First of all, there are some farmhouses that provide food and shelter, and the scale is small, along the way. What I see is a family surrounded by a yard, and a signboard is attached. According to the "farmhouse" owner here, they generally rely on relationships and rely on acquaintances to maintain business. Therefore, the location is more remote, society It is more difficult for people with fewer relationships to maintain. Secondly, the entertainment activities are monotonous, but there is a very attractive "Hongkou drifting", but the price is high, not ordinary. Class willing to pay consumption. Other activities will only play mahjong. The other is the order are not standardized, such as raw roadside stalls along the creek becomes very messy, health is worrying.
Nowadays, the tourism industry is developing very fast, and various tourist attractions are emerging one after another. How can it stand out, attract tourists, and keep it lasting for a long time? I feel that it is very important to create a tourism brand based on local conditions and highlighting its own characteristics. Personally, Hongkou should create a brand of "public summer resort". The main reasons are as follows:
First of all, the location here is very advantageous. It is less than an hour's drive from the world cultural heritage, Dujiangyan, and Dujiangyan is connected to the megacity such as Chengdu by the Chengguan Expressway. The surrounding cities are densely populated. For a busy week, it’s not realistic to go to some big attractions such as Jiuzhaigou on weekends. One is costly and the other is far away. So a place like Hongkou that is close and comfortable is a weekend. The ideal place.
Secondly, the natural scenery here is very pure and beautiful. The small and delicate green hills, the gentle and naughty green water, the fresh and humid air, and the cool mountain breeze come. This is not the return of many people nowadays. Natural environment, so here is not only a good place for office workers to relax themselves, to eliminate fatigue, but also a good place for old people who want to live in peace and summer to enjoy summer and enjoy life.
Once again, after several years of development, Hongkou has already had a certain influence in the surrounding area as a summer resort. Drivers have joked that in the summer, no provincial road has any busy road to Hongkou. According to statistics, In the summer season, the number of tourists can reach more than 40,000 a week. This not only lays a good foundation for further development, but also shows that the development of Hongkou will be very promising.
Therefore, I think it would be entirely possible to shape Hongkou into such a popular summer resort brand.
On the other hand, because it is a mountainous area, in order to protect forest resources, the policy of returning farmland to forests has been implemented. Therefore, farmers here do not have farmland, and there is no source of life. At present, the government subsidizes living expenses to maintain their livelihood, so it is difficult to have a higher standard of living. Improve. If tourism resources can be further developed, the farmers here will have a new way to get rich, not only can their economic income be greatly improved, but also save the government's expenses, but also create profits and taxes. Therefore, the development of Hongkou It is also economically feasible.
Based on the geographical conditions and development status here, I think the main measures can be considered from the following aspects:
First, strengthen the construction of tourism infrastructure, and form a group of large-scale farmhouses that integrate accommodation, catering and entertainment. There should be a level in the price, but mainly at medium price, mainly for the working class. Especially for this Tourists who live for a long time should give high quality service and reasonable prices.
Second, road traffic has been further rectified. Although most of the places have been connected to roads, they are relatively narrow. Therefore, the vehicles used by people here are mostly minivans. From Dujiangyan to this, take the bus. If you have to turn the car once, it is more troublesome. So whether you can consider opening a travel line here to provide a more convenient and more comfortable environment.
Third, relying on unique natural conditions, add some fun and tasteful entertainment activities, such as swimming, mountain climbing, fishing, ecological inspection, campfires, etc., and organize some associations so that people can enjoy the big Natural style. At the same time, the special activity "Hongkou Drifting" should be further improved and publicized, and the price should be appropriately lowered to facilitate acceptance by more people.
Fourth, the offensive should also be launched in the publicity, especially the theme of the summer resort facing the public. Not long ago, the county magistrate of Daxie personally led a team to Chongqing for a three-day tourism promotion. The signboard of "Dayu Green Health Journey" shows the unique summer travel packages such as gliding, grass gliding, grassland riding horses, etc., and has achieved good publicity. Therefore, Hongkou can also do some things in Chengdu and surrounding counties. Publicity activities, comprehensively introduce its location, characteristics, etc., in order to improve visibility. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
Fifth, we should also increase the intensity of tourism order regulation, because the shaping of a tourism brand depends not only on the natural landscape, but also on the quality of services. Especially for the roadside stall vendors to regulate and eliminate hygiene and safety. Hidden dangers, to prevent the occurrence of accidents. At the same time, it is necessary to avoid the situation of raising prices. The high prices in tourist areas are common, but also moderate. For example, in Shengxigou, the water flow is slower and the water is not too deep. Therefore, there are a lot of people who swim here. What surprised me was that some people used a tin sheet to surround a simple dressing room, and they hung a sign "one yuan per person."
Sixth, the need to attract high attention is the protection of the natural environment, can not develop a damage one. At the time of Hongkou; I have seen a lot of shocking garbage on the side of some very clear river, especially plastic bags and the like. In the long run, the water here will no longer be clear, the mountain will no longer be lush, but it will become a stinking ditch, garbage dump. That kind of development is meaningless. I believe no one wants to see this. Things happen. In addition to the disposal of garbage, the protection of animal and plant species should also be highly regarded. In Hongkou, there are many precious plants, and many of them are valuable Chinese herbal medicines such as Eucommia, Magnolia, etc. The types of animals are extremely numerous. In the early days of tourism resources development, we should consider these issues and formulate effective measures. Only in this way can we achieve sustainable development of tourism resources development. At the same time, these Chinese herbal medicines are also Another big asset outside the tourism resources, in the off-season of tourism, they have become another big income for farmers here.
Reference: Chengdu Daily, July 11th, "Dayu County Chief Chongqing Promotion Xiling "Grass""
Dujiangyan newspaper July 20th "The city's tourist is full of joy"
Abstract: Hongkou Township is located in Dujiangyan City. It has a superior geographical position and beautiful landscape scenery. It is the first choice for summer heat. At present, some development work has begun here, but the tourism brands have not been well established. Therefore, Highlighting local characteristics, strengthening tourism infrastructure construction and regulating tourism order have become the main tasks at present. At the same time, environmental issues in the development process cannot be ignored.
Keywords: Volkswagen Summer Resort, Hongkou, tourism resource development, farmhouse music, publicity, tourism order, environmental protection, Hongkou drifting, tourism brands have long heard that Hongkou Township is also engaged in tourism resources development in recent years, this summer finally has This opportunity to live for two days.
It is only an hour's drive from Dujiangyan city. The scenery along the way is really refreshing and pleasant for the city people who are suffering from the heat every day. The right side of the road is a hill with a thick green coat, left. It is a small canyon. The bottom of the canyon is the Baisha River. The crystal clear water, the strange shape of the stone is not the flash of nature's aura. It is a good place to enjoy nature and let go of the mood. I began to feel relaxed. After staying here for two days, I was disappointed. I was not disappointed with the scenery here. I was disappointed with the development of this tourism resource. First of all, there are some farmhouses that provide food and shelter, and the scale is small, along the way. What I see is a family surrounded by a yard, and a signboard is attached. According to the "farmhouse" owner here, they generally rely on relationships and rely on acquaintances to maintain business. Therefore, the location is more remote, society It is more difficult for people with fewer relationships to maintain. Secondly, the entertainment activities are monotonous, but there is a very attractive "Hongkou drifting", but the price is high, not ordinary. Class willing to pay consumption. Other activities will only play mahjong. The other is the order are not standardized, such as raw roadside stalls along the creek becomes very messy, health is worrying.
Nowadays, the tourism industry is developing very fast, and various tourist attractions are emerging one after another. How can it stand out, attract tourists, and keep it lasting for a long time? I feel that it is very important to create a tourism brand based on local conditions and highlighting its own characteristics. Personally, Hongkou should create a brand of "public summer resort". The main reasons are as follows:
First of all, the location here is very advantageous. It is less than an hour's drive from the world cultural heritage, Dujiangyan, and Dujiangyan is connected to the megacity such as Chengdu by the Chengguan Expressway. The surrounding cities are densely populated. For a busy week, it’s not realistic to go to some big attractions such as Jiuzhaigou on weekends. One is costly and the other is far away. So a place like Hongkou that is close and comfortable is a weekend. The ideal place.
Secondly, the natural scenery here is very pure and beautiful. The small and delicate green hills, the gentle and naughty green water, the fresh and humid air, and the cool mountain breeze come. This is not the return of many people nowadays. Natural environment, so here is not only a good place for office workers to relax themselves, to eliminate fatigue, but also a good place for old people who want to live in peace and summer to enjoy summer and enjoy life.
Once again, after several years of development, Hongkou has already had a certain influence in the surrounding area as a summer resort. Drivers have joked that in the summer, no provincial road has any busy road to Hongkou. According to statistics, In the summer season, the number of tourists can reach more than 40,000 a week. This not only lays a good foundation for further development, but also shows that the development of Hongkou will be very promising.
Therefore, I think it would be entirely possible to shape Hongkou into such a popular summer resort brand.
On the other hand, because it is a mountainous area, in order to protect forest resources, the policy of returning farmland to forests has been implemented. Therefore, farmers here do not have farmland, and there is no source of life. At present, the government subsidizes living expenses to maintain their livelihood, so it is difficult to have a higher standard of living. Improve. If tourism resources can be further developed, the farmers here will have a new way to get rich, not only can their economic income be greatly improved, but also save the government's expenses, but also create profits and taxes. Therefore, the development of Hongkou It is also economically feasible.
Based on the geographical conditions and development status here, I think the main measures can be considered from the following aspects:
First, strengthen the construction of tourism infrastructure, and form a group of large-scale farmhouses that integrate accommodation, catering and entertainment. There should be a level in the price, but mainly at medium price, mainly for the working class. Especially for this Tourists who live for a long time should give high quality service and reasonable prices.
Second, road traffic has been further rectified. Although most of the places have been connected to roads, they are relatively narrow. Therefore, the vehicles used by people here are mostly minivans. From Dujiangyan to this, take the bus. If you have to turn the car once, it is more troublesome. So whether you can consider opening a travel line here to provide a more convenient and more comfortable environment.
Third, relying on unique natural conditions, add some fun and tasteful entertainment activities, such as swimming, mountain climbing, fishing, ecological inspection, campfires, etc., and organize some associations so that people can enjoy the big Natural style. At the same time, the special activity "Hongkou Drifting" should be further improved and publicized, and the price should be appropriately lowered to facilitate acceptance by more people.
Fourth, the offensive should also be launched in the publicity, especially the theme of the summer resort facing the public. Not long ago, the county magistrate of Daxie personally led a team to Chongqing for a three-day tourism promotion. The signboard of "Dayu Green Health Journey" shows the unique summer travel packages such as gliding, grass gliding, grassland riding horses, etc., and has achieved good publicity. Therefore, Hongkou can also do some things in Chengdu and surrounding counties. Publicity activities, comprehensively introduce its location, characteristics, etc., in order to improve visibility. ≤ The first model network to organize the article, the copyright belongs to the original author, the original source all ≥
Fifth, we should also increase the intensity of tourism order regulation, because the shaping of a tourism brand depends not only on the natural landscape, but also on the quality of services. Especially for the roadside stall vendors to regulate and eliminate hygiene and safety. Hidden dangers, to prevent the occurrence of accidents. At the same time, it is necessary to avoid the situation of raising prices. The high prices in tourist areas are common, but also moderate. For example, in Shengxigou, the water flow is slower and the water is not too deep. Therefore, there are a lot of people who swim here. What surprised me was that some people used a tin sheet to surround a simple dressing room, and they hung a sign "one yuan per person."
Sixth, the need to attract high attention is the protection of the natural environment, can not develop a damage one. At the time of Hongkou; I have seen a lot of shocking garbage on the side of some very clear river, especially plastic bags and the like. In the long run, the water here will no longer be clear, the mountain will no longer be lush, but it will become a stinking ditch, garbage dump. That kind of development is meaningless. I believe no one wants to see this. Things happen. In addition to the disposal of garbage, the protection of animal and plant species should also be highly regarded. In Hongkou, there are many precious plants, and many of them are valuable Chinese herbal medicines such as Eucommia, Magnolia, etc. The types of animals are extremely numerous. In the early days of tourism resources development, we should consider these issues and formulate effective measures. Only in this way can we achieve sustainable development of tourism resources development. At the same time, these Chinese herbal medicines are also Another big asset outside the tourism resources, in the off-season of tourism, they have become another big income for farmers here.
Reference: Chengdu Daily, July 11th, "Dayu County Chief Chongqing Promotion Xiling "Grass""
Dujiangyan newspaper July 20th "The city's tourist is full of joy"
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