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Market research report format

Before advertising planning, the first step must be to understand, analyze and research the target market. Market research reports, or market research reports and market proposals, are an essential part of advertising copywriting. People who read market research reports are generally busy business managers or responsible persons of relevant organizations. Therefore, when writing market research reports, we must strive to be clear, concise, and easy to read.
First, the format of the market research report generally consists of: title, catalog, overview, text, conclusions and recommendations, and affiliate files.
The title title and date of the report, the principal, and the investigator should generally be printed on the title page.
Regarding the title, it is generally necessary to clearly and specifically indicate the surveyed unit and the survey content on the same page as the title, such as the “Report on the Harbin Household Appliance Market Survey”. Some survey reports also use the form of positive and subtitles. Generally, the headline expresses the subject of the survey, and the subtitle specifically indicates the unit and question of the survey. For example: "The Straits Metropolis Daily in the eyes of consumers" Jujube <Strait Metropolis Daily> Reader Group Research Report.
If the content of the survey report and the number of pages are large, in order to facilitate the reader's reading, the main chapters and appendices of the report should be listed in the form of a table of contents or index, and the title, relevant chapter number and page number should be indicated. Generally speaking, the catalogue The length should not exceed one page. E.g;
Table of Contents 1, Survey Design and Organizational Implementation 2. Brief Introduction to the Composition of Survey Objects 3. Introduction to the Main Statistical Results of the Survey 4. Comprehensive Analysis 5. Summary of Data and Information Table 6. Summary of Appendices Outlines the basic situation of the subject, which is based on market research. The sequence of the questions will open up the problem and explain the principles of selecting, evaluating, making conclusions, and making recommendations on the original data of the survey. It mainly includes three aspects:
First, briefly explain the purpose of the investigation. That is, the origin of the investigation and the reasons for the commission investigation are briefly explained.
Second, a brief introduction to the survey object and survey content, including the time, location, object, scope, survey points and questions to be answered.
Third, a brief introduction to the methods of investigation and research. Introducing the methods of investigation and research can help to convince people of the reliability of the survey results. Therefore, a brief description of the methods used should be made and the reasons for the selection methods should be explained. For example, whether to use the sample survey method or the typical survey method, whether to use the field survey method or the copywriting method, these are generally used in the survey process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis, cluster analysis, etc. should be briefly explained. If there is a lot of content, it should be accompanied by a detailed work technical report to supplement it, attached to the attached file in the last part of the market research report.
The body of the text is the main part of the market research analysis report. This part must accurately clarify all relevant arguments, including the presentation of the problem to the conclusions drawn, the entire process of argumentation, the method of analyzing the research questions, and the results of all the independent decision-makers and necessary markets for decision makers of market activities. Information, as well as analytical comments on these situations and content.
Conclusions and recommendations conclusions and recommendations are the main purpose of writing a comprehensive analysis report. This section includes a summary of the main elements presented in the introduction and the body section, and suggests how to use measures that have proven to be effective and options and recommendations for solving a specific problem. Conclusions and recommendations should be closely related to the discussion of the main body. It is not possible to draw conclusions without evidence, nor to argue without concluding observations.
Subsidiary files Affiliated files refer to the parts of the investigation report that cannot be included or not mentioned, but must be accompanied by the text. It is a supplement to the text report or a more complete explanation. This includes information summary tables and source material background materials and necessary work technical reports, such as details of selected samples for investigation and copies of files used during the investigation.
Second, the content of the market research report The main contents of the market research report are;
First, explain the purpose of the investigation and the problems to be solved.
Second, introduce the market background information.
Third, the method of analysis. Such as sample extraction, data collection, sorting, analysis techniques.
Fourth, research data and analysis.
Fifth, put forward the argument. That is to put forward your own views and opinions.
Sixth, the basic reasons for the arguments put forward.
Seventh, propose suggestions, options, and steps to solve the problem.
Eighth, predict the risks and countermeasures that may be encountered.

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