Market research internship summary report

The main content of the work is project execution, and the specific point is market research. According to the needs of the project, go to the Internet to collect relevant information, and then call the appointment person, after the appointment, visit, and visit the primary report after the interview. It is not particularly simple to describe. In fact, it is still a bit difficult to implement:

First, how to find the right interviewee through the front desk without direct information: It is not that you tell the front desk to the technical department or the equipment department or the purchasing department, and the people will transfer it to you; Ask who you are looking for. Don't underestimate this front desk. If she doesn't cooperate, it's basically finished.

Second, when you find someone to interview, you have to ask him, so how is the language organized when you are dating? - What kind of rhetoric can be used to allow the other party to accept your interview. Our interviewees are some grassroots and middle managers. There are many differences in quality among these people. Some people value technical communication, some people are interested in the gifts you open, and others are not interested in anything. Just busy with one word, directly refused.

Third, even if you find a reason to meet someone, you can't guarantee that you will go to the local people without remorse and put the pigeons. In fact, there are still such cases; let's take a step back and say that even if people agree to the interview, will it be a good match when they really talk?

After understanding the key points and difficulties, I have responded to this after my own thinking:

First, I am mainly searching for information in the interview industry. For example, if we are looking for a product user, then I can get to know the sales person of this product. The information they sell to market users is the most complete. Later, the facts proved that this route is feasible. The information they gave me included the company name, the product owner and the contact information of the person, including the fixed line and the mobile phone. However, it is still difficult to meet such a person. It may also be that a large number of sales people, only one person is willing to provide you with such information, but I want to say that it is enough to have such a person. The data collected by a good salesperson is enough for us to use one project. As for how to have a good relationship with such a person, sincerity is very important. A lot of the words we see are that you want others to treat you, and you will treat others.

In addition to the sales staff introduction, you can also introduce the interviewees. It is the recycling of resources. I ignored this at the beginning, and then I tried it after an occasional try, so I remembered it. Usually after the interview, after he receives the gift from the mail, he is asked to recommend his friends around.

I also tried to find the interviewees through the front desk. If you have a good attitude, you can tell the truth, but in most cases, it is another kind of rhetoric, which is to say that it is beneficial to their company. For example, if we interview a product device, we can say that we are returning to this device, and we have trouble transferring the relevant person. This is not a deception, it is a kind of rhetoric that the work needs. I call it a helpless but no malicious lie.

Second, the situation is also divided when the person is about. From the first good greeting, you can basically find out the temper of this person or say it is good to talk or difficult to get along with. A good attitude can directly explain the intention; if you have a bad attitude, you can change your opinion and explain the places that are beneficial to him and the company. In fact, at the beginning, I generally don't understand the purpose of the interview. I need to express it repeatedly. Maybe the person is impatient at the beginning, and he may agree after you have patiently said it a few times. Of course, it is difficult to not refuse. This must be faced with peace, and it can be guaranteed that most people can accept it. When you are particularly important here, you must be confident when you speak, be professional, and be warm.

Third, there is a remorse. After you have made an appointment, don't contact again. Sometimes, the more you contact, the worse the result. After the appointment, make a call to confirm the time and place before going to the interview. can. People and people need distance, and they should pay attention when doing things.

It was this kind of work, I did it for three months, and the internship was also recognized by my colleagues and bosses. Later, because I wanted to be able to work outside the project, I didn't get the approval of the boss, but I had to quit the job.

Speaking of experience, it is also a lot of things to say, the most important thing I think is the following:

1. The channel for information search is very important. The value of the information obtained by online search and related people who have been informed through forums is not the same. The process of finding the right interview object on the Internet is very complicated. If there is a recommendation from a friend who is engaged in related work, you can directly find the interview object, and the name contact method is available. This saves a lot of trouble.

2. A sincere attitude is very important. When the bosses of some small and medium-sized enterprises who had contacted later, and later reported back to me, although he felt that our work was not related to his work, he could completely reject me. Because of my sincere attitude, let him think of his own strength when he was young, only accept my interview. This is also very important when searching for information. Deliberately eager to ask other people's information, people may not give you. This is the time that takes time, when each other is a friend, then it is good to say.

3. Teamwork can improve efficiency. But the premise is that if the team is organized, how the benefits are distributed. Because it is an internship period, I will focus on the appointment when the project is tight. Later, I also thought about it. If I were a regular employee, I might not choose to cooperate because the commission of the appointment only accounted for a small part. In doing so, although the overall efficiency of the company has improved, I have not received the rewards.

4. The decentralization and motivation of the boss is very important. A good boss can let the employees do things, and they just have to grasp the overall situation. Unfortunately, the internship boss is basically doing it himself except for the project implementation. He is also very hard on his own, often working overtime and working overtime; and when I think that I am doing something well, I hope that I can get approval and recognition from the boss. This is very important for motivating morale, especially for me. Words.