Summary of the end-of-term internship work of marketing professionals

In the second semester of the XX-2011 school year, I directed and tracked the 05-level marketing professional students to conduct a four-month graduation internship in Nanhai, Foshan. The purpose was to complete the combination of theory and practice, communication between the school and the society, and further Improve students' ideological awareness and practical ability, especially the practical ability to observe, analyze and solve problems, so as to train students to become high-quality compound talents needed by society.

The internship situation and effect of my class are summarized as follows:

First, clear the purpose of the internship : Graduation internship is an important part of school teaching. One of its important functions is to use teaching results to test the learning effect. It is to see how far the classroom teaching and actual work are, and through comprehensive analysis to find out the shortcomings in the teaching, in order to provide a practical basis for improving the teaching plan and reforming the teaching content and methods.

1. Cultivate students' practical ability, and the cultivation of this practical ability is not enough by classroom teaching alone. It must go from the classroom to the company or factory. The purpose is to let students understand the actual marketing skills and sales process through hands-on practice, familiarize themselves with the basic links of marketing management, and actually understand the basic quality requirements of a marketer to cultivate their adaptability, organizational ability, coordination ability and analysis. Ability to solve practical problems.

2. Preview and prepare for employment. Through internships , students can find out the gap between their own situation and the actual needs of the society, and timely supplement relevant knowledge during the future study period, and prepare sufficient knowledge and ability for job hunting and formal work, thus shortening the psychological transformation from campus to society. period.

Second, the internship management internship students have a dual role. They are both students from the school and staff members of the internship unit. In view of this, we have three requirements for students:

1. Internship as a regular staff member. Students are required to relax themselves because of their identity as interns . They must strictly abide by the relevant regulations, systems and disciplines of the internship units, actively strive for and strive to complete the tasks assigned by the leaders, start from small things, and seek advice from experienced comrades as soon as possible. Adapt to the environment, constantly find their own gaps, expand knowledge, and cultivate practical work ability.

2. Internship as a “bystander”. During the internship process, students are often placed in a specific position, and the work may be trivial. We require students to consciously obey the arrangement of the internship unit. At the same time, we must also take a long-term view, starting from the overall situation of the company's work, understanding the basic laws of the operation of the enterprise, the basic mentality of the workers, the principles of enterprise management, etc. Training enables students to become familiar with the factory at a wider level and to enhance their adaptability.

3. Internship as a “researcher”. Students are required to identify some topics through “two-way choice” before the internship , actively explore ways to combine theory and practice, use internship opportunities to penetrate the enterprise, understand marketing, understand sales skills, pay attention to the latest industry trends, and prepare for 1~2 A social survey of the topic, the internship report is completed at the end of the internship and is an important part of the internship results.

4, safety first, obey management. In the internship process, students are required to adhere to the concept of safety first, and absolutely abide by the rules and regulations of the company and obey the unified management of the internship teacher.

Third, the internship effect

1. The internship has reached the expected goal of professional teaching. After a semester internship , students generally feel that not only the actual work ability has improved, but more importantly, through the perceptual knowledge of sales ability, they have further stimulated their interest in professional knowledge and can be combined with marketing practice in the professional field. Learn more in-depth. Some students have written high quality internship reports.

2. Teaching practice promotes the development of students themselves. The internship activities enabled students to get in touch with the society, cultivate their environmental adaptability and practical ability to find problems, analyze problems and solve problems, and lay a good foundation for their future development.

3. The teaching internship cooperates with the work of the unit. The students who participated in the internship work actively in their internship units, starting from small things and participating in the final sales of the company, becoming a young and energetic team. The mental outlook and working ability of the students are influenced by the company's leaders and staff. The general praise, in every internship tracking scene, there are scenes of the general people boast, and almost all unit leaders have said that welcome to our school and my professional can continue to send internship students to the unit.

4. Of course, there are also very few students who change the internship units privately. They are not serious about the internship work, and even appear to be falsified. However, after the guidance, all the students successfully completed the internship .

Practice has proved that the teaching practice adapts to the characteristics of the profession, in line with the teaching rules and students' psychological expectations. As a part of the professional marketing system of marketing, it has a great role in promoting the development of teaching and teaching reform.