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Internship summary report for summer copywriting, creative and online editing

My internship experience can be summarized as follows: from Guangzhou to Beijing, from the province to the Guangzhou Le Go to Haotian Chengyuan to the United States to the high school to the middle of the fashion to the Central Network, quite twists and turns, but not my mind .
Throughout the internship process, frustration continued, and I have a deeper understanding and thinking about society and life.
In the past six months, I have been exposed to a variety of industries such as TV shopping, advertising, internet, investment and financing, but not wide enough. Mainly engaged in business, copywriting, creative and online editing, the most contact with the business, the deepest understanding. The interpersonal skills have been enhanced, and in practice, we have learned about the status quo of the advertising industry in Beijing and even in China. I also learned some attitudes that should be at work and in life.
During the internship , I have gained a lot, but I feel very sorry because I didn't enter the advertising company to plan and learn advertising as I expected.
First, TV shopping, true and false is difficult to break in Guangzhou, for some reasons, I did not follow the teacher's arrangements to enter the province, but to find Guangzhou Le Go. Guangzhou Lego is a subsidiary of Futian Holding Group, which is mainly engaged in TV shopping and online shopping. During my work, I participated in the “China & Guangzhou 6th TV Shopping Expo” and represented the company to listen to the “Wingquanju Hotel Closed TV Shopping Summit Forum” and saw some high-level people in the TV and TV shopping circles in mainland China and Taiwan. I have a deep understanding of TV shopping.
At present, in the mainland, the best thing about TV shopping is Hunan Happy Shopping, because he chooses products very rigorously to ensure the authenticity of the products, while most other TV stations do TV direct sales, the products are really difficult.
TV shopping products should be new, strange, special, attractive and powerful, mainly for cosmetics, weight loss products, health products. At that time, our company sold a good mosquito-repellent product, which was exported to Southeast Asia.
The TV commercials will be sold with the function and price of the products. All the films are set in a mode: some people explain, there are users talking about feelings, and there are prices before and after comparison. The commercials mainly use exaggeration and comparison techniques.
In China, this is an industry with a particularly high profit margin, fierce competition and a very extensive model. The breakthrough in Hunan's happy purchases has allowed us to see the dawn of the industry.
In Guangzhou Le Go, I met some friends, who are doing online, have translators, and advertised; and some customers have maintained good contacts until now. I am mainly responsible for liaising with major TV stations in this company, promoting our products to TV stations, and doing some auxiliary work, such as translation of contracts.
I have been working in this company for one month and three days. For personal reasons, I resigned and came to Beijing.
Second, copywriting creativity, passion is unlimited When the United States is still high, we open several creative meetings every day, everyone is passionate. This is a very pure advertising company. We work overtime every night. Several designers and directors often work overnight. The company's requirements for people to work are relatively relaxed, and the company's relationship is also very pure, because it is too busy, everyone has no time to consider other issues.
The customers of Lian Aogao are Founder Group, English and so on. At that time, I mainly thought about the creativity of the British Photography Contest and made internal training planning and copywriting for Founder Group.
Our creativity and copywriting are very good. Every time we give it to our customers with hope, we are often beaten back by them. In the end, they often choose a more ordinary idea, or specify a company that we have done to imitate. This is China's advertising industry, a relatively extensive industry. Can not be market-oriented, but can never ignore the customer's ideas. Customers like it, your creativity can change money, it is such a reality.
Lian Aogao is one of the favorite companies I have ever passed. Although the boss is very stingy, I saw the passion there, felt the unity and friendship, and smelled the strong advertising taste.
I really learned a lot in this company, I have a deep understanding of my major, and I have met very good friends.
Third, the media business, flicked and flicked in the middle of the fashion for a month, this is a small company specializing in doing business, said to be an agent of CCTV, I am very skeptical because it is too small, and do It is the central seven sets, three sets, and a set of garbage time, and also sells the "famous trademarks" issued by the Ministry of Light and Light.
In this company, I have a particularly small amount of calls, mainly listening to other people's calls, learning a set of advertising skills, and the art of talking to people.
When doing business, I found that most of the customers are very acquainted with advertising, and there are too many telephone services in Beijing, which caused some bosses to be very angry when they heard "Beijing". The Beijing business community is still popular with the following sentence: "Not afraid of 110 I am afraid of 010".
This company is very unprofessional, does not study the market, everything is as long as the customer is pulled, simply do not care about the interests of customers, they have no planning, the advantage of making commercials is the CCTV professional teacher dubbing and professional equipment shooting.
I really don't like the atmosphere and culture of this company, and my manager's philosophy is very different, so I didn't work too hard during my work, but I still learned a lot.
This company also taught me that work must be done hard, whether you like it or not. You can quit, but you must do your best when you work.
Fourth, the industry and the venture industry's shady industry has a senior said to me: Every industry has a shady, as long as it is not illegal, you will be regarded as "fudge", there is no need to raise it into a moral issue.
In the Central Network, I was also blinded by the company, but gradually explored the real side of the company, so leaving is a very happy thing.
I started writing business plans in the planning department. They will give you templates. You write them, and the data updates are also searched from Baidu. I later learned from a graduate student that other companies that she worked on specifically wrote business plans also did. These business plans are very expensive, and the templates are all trade secrets.
Later, I was transferred to the Internet department, taking over the company's business and doing some network updates.
The business belongs to the investment and financing sector. At the beginning, I was full of confidence. However, by personally listening to the talks between the CEO and the client, and through the customer to understand their judgment on the company after coming to the company, and later some understanding, I realized that the company has no strength, and even does not know the consortium, investment company, It is simply a deceptive company.


In addition to the promotion of the company and the boss, the company's business also relied on the "China Business News" interstitial ads, Baidu bidding ranking power, and the effect is still very good.
The update of the website was also completed by several newly graduated students. Without their own journalists and professional organizations, everything needs to be copied and posted.
This company has made me very disappointed, and the leadership has no quality. I have learned some social experience and attitudes and skills in dealing with people.
In fact, many investment and financing intermediaries are not strong, and some rely on pre-payments or allow customers to write business plans to make money. Often the customer spent money in the early stage, but in the end did not get a penny. In the contact with customers, I also learned some operational procedures in the investment and financing industry, and learned that they are different from the real enterprises.
Although it is not pleasant in the company, from the perspective of learning, it still gains a lot.
When I was working, I found that campus life was so simple and leisurely; when I returned to school, I was a bit uncomfortable with this slow pace.
When I was in Beijing, I got up at 5 or 6 in the morning, got on the bus, rushed to the company, worked for one day, and went home at night, sometimes even the dinner was saved. There is pressure in the work, and it is difficult to take time off. Everything seems to be linked to money. When we are idle, we also think about future career planning issues, and how to survive and live better.
Leaving the internship unit, my heart was very relaxed and very happy; leaving Beijing, I was saddened.
The task now is to think hard about the lessons and inspirations in the internship , plan for the future, and study hard to complete the course smoothly.
I often do my best in my heart: Come on, Chen Hao, you are the best!

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