College student training internship summary

As a result of participating in the professional internship class, I participated in the "2019 College Student Marketing Ability Appraisal Activity" under the guidance of the teacher. Now the game is nearing the end. My game content has already been completed. I recall the process of the game. many.

At the beginning of the game, my first job was self-promotion. I used various online resources for personal promotion:

First, the promotion on campus is my first choice

Second, then I chose qq

Third, I published relevant articles about my own competition on my blog, and established a friendship link to get support from bloggers and the reading volume of my blog.

Once again, I use my mobile phone to contact my friends and family, introduce them to the contest and get their support.

Finally, I sent messages or phone calls to my best friends. Inviting them to support them, I also persuaded them to let their friends or even friends of friends support me.

After this self-promotion, I have benefited a lot. In the past, although I have studied e-commerce classes and marketing, there has been no practical opportunity. The concept of marketing is limited to the definition of books. I also always think that marketing is a very simple matter, but after this time it is The simplest attempt in marketing, I realized that marketing is really an ability, and the quality of all aspects of marketing personnel is extremely high.

Then, I started searching for businesses and wanted to connect with them. After I logged in to the Alibaba website, first, I applied for his membership. Then, I selected a company. I refer to the knowledge of online marketing teaching courseware, examine the company's e-commerce platform, analyze the existing problems, and pass When I contacted the online manager of various online tools, I would like to contact the local enterprises in Qingdao to lay the foundation for my follow-up e-commerce competition. I selected a non-Qingdao company, Changle Hengxin Jewelry Processing Factory, and gave their online manager a message as follows:

Dear Mr. Ma, Hello:

I am a student of international economics and trade at Qingdao Agricultural University. My name is Xu Xiao. I participated in the online marketing ability show and the national e-commerce business competition. I want to do e-commerce planning and internet marketing for your business. My ability The show home page is eagerly looking forward to giving you such an opportunity.

Our competition is under the guidance of the teacher. Our team will try our best to develop an e-commerce promotion plan for your company and fully implement it. The previous performance show players received orders for the company in two months. We will continue to work hard.

Maybe you are suspicious of my statement, but I can assure you that our company's participation in the process will definitely not have any benefit or image damage to you and your company. What we have to do is to take you The corporate website links to our promotional page, giving more people the opportunity to follow your business, even if we don’t bring you a little benefit in the end, there is at least no harm. As far as I know, your company's registration date on Alibaba.com is less than one year. The company's support rate and its reputation have not been improved. I believe that the joining of our team will help you.

I recommend a website for you: , 3s small commodity wholesale network with "businessmen, shopping malls, goods" as the core content, for small commodity merchants, consumers, online shoppers and other small commodities wholesale information and services. hope it helps you. If you would like to join us, please create a link to the above URL, or send an email directly to my mailbox, I will contact you again.

I look forward to your reply!

Wish you be happy!

The process of this connection seems very simple, but for a novice, I still took a lot of detours, spent a lot of time, and finally did it, but no matter what the outcome, I have worked hard, even if it fails I have no complaints. And I have to admit that this process has really benefited me a lot. I hope that my experience will help everyone more or less, I will be very honored.

Next, through the continuous understanding of the company I contacted, Changle Hengxin Jewelry Processing Factory, I have developed the following corporate marketing plan for it:

a. Marketing purposes:

· Successfully expand the market with strong advertising campaigns, accurately position products, highlight product features, and adopt differentiated marketing strategies.

· Focus on marketing with the main consumer groups of products.

· Establish a wide-ranging sales channel and expand sales areas.

b, product strategy:

Through the analysis of the previous product market opportunities and problems, we propose reasonable product strategy recommendations to form an effective 4p combination to achieve the best results.

1) Product positioning. The key to product market positioning is to find a vacancy in the minds of customers, so that products can quickly start the market.

2) Product quality function plan. Product quality is the market life of the product. Enterprises should have a sound quality assurance system for their products.

3) Product brand. To form a certain reputation, reputation, and establish a well-known brand in the minds of consumers, we must have a strong sense of creating a brand.

4) Product packaging. The first impression of packaging as a product to consumers requires a packaging strategy that caters to the consumer's satisfaction.

5) Product service. In the planning, we must pay attention to the improvement and improvement of product service methods and service quality.

c, price strategy. Only a few general principles are emphasized here:

· Pull large batches of zero price difference to mobilize the enthusiasm of wholesalers and middlemen.

· Give appropriate quantity discounts and encourage multiple purchases.

· Based on cost, based on the price of similar products. Make product prices more competitive. If the company takes the product price as the marketing advantage, it should pay more attention to the formulation of the price strategy.

d, sales channels. How does the current sales channel status of the product have any plans for the expansion of sales channels, and adopt some affordable policies to encourage the enthusiasm of middlemen and agents for sales or to formulate appropriate incentive policies. The channel strategy design process is divided into the following five stages, a total of fourteen steps:

Current environmental analysis step 1. Review the current status of the company's channels. Step 2. Current channel system step 3. Collect channel information step 4. Analysis of competitor channels to develop short-term channel countermeasures steps 5. Steps to assess the near-term opportunities of the channel. Formulate the optimal design steps for the recent offensive planning channel system. Final user needs qualitative analysis step 8. Final user needs quantitative analysis step 9. Industry simulation analysis step 10. Designing “ideal” channel system constraints and gap analysis steps 11. Design Management Restriction Step 12. Gap Analysis Channel Strategy Solution Decision Steps 13. Steps to develop a strategic option. Optimal channel system decision

e, advertising.

1) Principles:

1 Obey the company's overall marketing and publicity strategy, establish a product image, and at the same time focus on establishing a company image.

2 Long-termization: The personality of advertising and advertising products should not change and become more versatile. Consumers will not know the goods, but the old customers will feel strange. Therefore, consistent advertising should be launched in a certain period of time.

3 Extensive: When choosing advertising and media, it is more styling, and pays attention to the way of promoting publicity.

4 Irregularly cooperate with the staged promotion activities, grasp the appropriate timing, timely and flexible, such as major holidays, the company has commemorative activities.

2) The implementation steps can be carried out as follows:

1 Product image advertisements were launched in the early stage of the planning period.

2 After the sale, the agent advertisement will be launched in due course.

Promotional advertisements are launched before holidays and major events.

4 Grasp the opportunity to conduct public relations activities and reach out to consumers.

5 Actively use the news media, be good at creating and using news events to enhance the visibility of corporate products.

f. Specific action plan.

According to the characteristics of each time period during the planning period, various specific action plans are launched. The action plan should be meticulous, meticulous, operational and flexible. It is also necessary to consider the expenses, all the best, and try to achieve good results at a lower cost. In particular, we should pay attention to the seasonal products and the marketing focus of the peak season, and seize the advantage of marketing in the peak season. Plan the budget for each program.

This marketing plan is not mature enough. After all, this is my first time, but I believe that with this experience, it will be better if I get it later.

I am a student of international economics and trade. I can say that I have a close relationship with marketing. But I used to listen to the teacher constantly, remembering the written knowledge constantly, and never applying them to practice. This is the first. Second, I really got the inspiration: no matter how good the theory is, it doesn't mean that your practical ability is strong, because practice and theory are very different. This competition has had a great impact on me. It has made me realize that the Internet users are growing rapidly. Broadband enters thousands of households. The combination of Internet and 3G mobile phones. When the Internet is as convenient as watching TV, the Internet will be comprehensive. Into the people's lives, become an indispensable medium. At this time, it will certainly create a brand new market field full of “money”. For the enterprise, it is a marketing change, a change in marketing concepts, and a change in marketing management. The Internet changes people's living habits and even lifestyles. If he is regarded as a kind of media, he will bring more unexpected miracles to corporate marketing; if he is regarded as a marketing tool, his transformation will be triggered. Will affect the organization, operation and other aspects. At the same time, bringing companies, Internet companies, and advertising companies are opportunities and challenges full of “money”. All I can do is to enrich my knowledge and practical skills in online marketing and lay a good foundation for future employment.

I am very happy to participate in this competition. Although I can't get good results, I have worked hard and gained a lot of experience. Thanks to the teachers and the competition organizing committee for giving me this opportunity and hope to have another chance to participate again.

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