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Regional sales market work summary report year-end summary

Looking back on the sales process of 200* years, I have experienced many things and things that I have not touched; I have seen a lot of people who have never seen each other freshly; it seems that from the beginning, everything that the New Year brings is new developments and new requirements, which are placed in front of my eyes. The head can only choose to move forward. Overall observation, this year has made great progress for me; no matter the negotiation with customers, or the sales experience and the contact with new customers, they are constantly improving. 1. The African region: We are separated from the South African market. Our African market is still not ideal. Currently, the sales area is still concentrated in Egypt and Tunisia. There are 3 trade relations. There are only two sales companies in 200* years. A large Egyptian customer canceled an order of about $300,000 because the payment method could not be agreed; but the trade volume of another customer in Egypt increased from more than 10,000 US dollars last year to nearly 70,000 US dollars; the trade volume of Tunisia customers also From more than 6,000 last year to 10,000 US dollars; with the maturity and quality of our products in the market, we believe that we can have a larger share in the North African market; 2, South Africa: currently there are 5 customers in the South African market, The agent XXX company is responsible for managing the sales area, which is supervised by our company; currently the main area is in Johannesburg, and then there is one customer in Durban and Cape Town; the current leading sales products are brake cylinders; sales are less than 80,000 last year. US dollar increased to more than 180,000 US dollars this year; preliminary estimate of XX annual sales reached 280,000 US dollars, and challenged 300,000; 3, Middle East market: X In the year of X, there were 11 customers in the Middle East with trade contacts; in XX, the company's product sales were more than 50,000 US dollars, and the sales of outsourcing products were more than 120,000 US dollars. The performance was higher than last year's output value; with the continuous development of the Iranian market Expansion, our Kia PRIDE master pump and sub-pump will enter the market with the main products, and strive to expand the market share of Japanese car products in Middle East Dubai and neighboring countries through next year's exhibition or visit; 4, Eastern Europe: Currently The Russian market is still blank. Due to national policies and tariffs, freight rates, etc., for us, how to further reduce the cost of products to increase price competitiveness is the primary problem in the Russian market; the market with a little crisis is Lithuania, due to The price problem, we have a disagreement with a large customer shipment, if the price problem can be solved smoothly in XX, the sales share will be maintained or improved; the Eastern European market is better than the Polish market, although there are only two customers, but sales for XX years is expected to reach $ 180,000; the other Eastern European market is Turkey Fukuda In the market, although the number of customers who traded with us in XX is not as good as before, but the market prospect is good, especially the lock-in of large customers and the promotion of small customers, it is expected that our products will achieve greater development in the region; 5. Western Europe : The Italian and German markets have developed steadily in XX. We hope to win more customers and a larger market share through the scale of new plants and brand promotion such as exhibitions and visits. The UK market currently has only one customer, but due to boosters and The problem of the oil clutch pump, this year's trade volume is not only general but also the return of the booster caused me a big loss; in addition, after XX years of understanding of the Western European market, the market demanded high quality, moderate price, more new cars in Spain, France Even if new products are developed, the market's sustainability is not high; based on this, I personally think that the Western European market strategy, how to target key customers has become a top priority, such as Italy's LPR, if our products can reach their Performance requirements, we should fully cooperate with customers, from the perspective of long-term interests, the rate Occupy market share, and then promote the price increase; 6, the current contact process with the customer is: the pre-negotiation work before the order is placed in the production of the contact in the contact before the delivery of the contact after the delivery of the contact again; 7, for The new samples sent and given by the customer, I think that we should first screen them. We can't accept the samples of auto parts. If the quantity, market and profit are not ideal, we will give up immediately and disperse too much energy. The result must be worth the loss; 8, the attention of XX years made me put some personal opinions on the company's brand promotion; Ideal my brand strategy: First of all, our company is specialized in producing automobile brake pump parts, brake pump is us The strongest one, so try to use your own brand in the brake pump; secondly, some large dealers will insist on using their own brand to combine our products into the market, but we should still find ways to enter the XX brand into the product. In addition, the brand's launch is based on the promotion of stable quality in the market. And established, it is like the quality brands that most consumers in China still know are dominated by foreign brands. People know what to drink and what brand, what brand of sports shoes to buy, what brand of mobile phone to buy, the electric appliance to buy that brand, electrical appliances The quality of this brand is better. Even if you buy a local car, you must first check whether the international partner of the manufacturer is Japan or Europe and America. Because of the superior quality of those famous brands, people will subconsciously promote each other; The scale of our company's outsourcing procurement is gradually increasing. We should prevent the use of our own brand to influence the image of our own XX brand to manufacture brake auto parts. We consider the long-term strategic vision. Finally, Continuous publicity of the company can increase the brand's visibility and the long-term benefits of the brand. With the continuous expansion of the company, the deepening of the market structure and the improvement of product technology, how to effectively expand the market share around the world should be our top priority; now we set up branches in the United States, and then we have The idea of ​​establishing a branch in Iran is all about winning more market share and effective management of local and surrounding markets. We must not forget the promotion of CRM and effectively manage the customers in each region and us. The relationship between friendship and long-term cooperation is very hot, we must take the initiative to grasp the advantages of products to get the market instead of waiting for customers to come to us!

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