2012 sales work summary

Looking back on the sales process in 2008, I have experienced many things and things that I have not touched; I have seen a lot of people who have never seen each other freshly; it seems that from the beginning, everything that the New Year brings is new developments and new requirements, which are placed in front of me. You can only choose to move forward.

Overall observation, this year has made great progress for me; no matter the negotiation with customers, or the sales experience and the contact with new customers, they are constantly improving.

Here are some personal insights I have about the company's branding;

Ideally, my brand strategy: First of all, our company is specialized in the production of automotive brake pump accessories, brake pump is our strongest one, so in the brake pump, try to use their own brand; secondly, some large-scale distribution The Chamber of Commerce insists on using our own brand to integrate our products into the market, but we should still find ways to put the "XX" brand into the product; in addition, the brand's launch is based on the promotion of stable quality in the market. For example, the quality brands that most consumers in China still know are dominated by foreign brands. People know what to choose and what brand to drink, what brand of sports shoes to buy, what brand of mobile phone to buy, electrical products or this brand The quality is better. Even if you buy a local car, you must first check whether the international partner of the manufacturer is Japan or Europe and America. Because of the superior quality of those famous brands, people will subconsciously promote each other; in addition, our company is now outsourcing. The scale of procurement and export is gradually increasing. We should prevent the use of our own brand and affect our "XX" products for outsourcing products. Specializes in manufacturing auto parts brake image, we consider the long-term strategic vision; Finally, the company continues to promote long-term benefits can increase brand awareness and brand.

With the continuous expansion of the company, the deepening of the market structure and the improvement of product technology, how to effectively expand the market share around the world should be our top priority; now we set up branches in the United States, and then we have The idea of ​​establishing a branch in Iran is all about winning more market share and effective management of local and surrounding markets. We must not forget the promotion of CRM and effectively manage the customers in each region and us. The relationship between friendship and long-term cooperation is very hot, we must take the initiative to grasp the advantages of products to get the market instead of waiting for customers to come to us!

1. Eastern Europe: At present, the Russian market is still blank. Due to national policies and tariffs, freight rates, etc., for us, how to further reduce the cost of products to improve price competitiveness is the primary problem in the Russian market; The market is Lithuania. Due to the price issue, we have a disagreement with a large customer. If the price problem can be solved smoothly in 2005, the sales share will be maintained or improved. The Eastern European market is better in the Polish market. Although there are only two customers, sales in 2005 are expected to reach 180,000 US dollars; another Fukuda in Eastern Europe is the Turkish market. Although the number of customers who traded with us in 2008 is not as good as in the past, the market prospect is good, especially large. With the lock-in of customers and the promotion of small customers, it is expected that our products will achieve greater development in the region;

2. Western Europe: The Italian and German markets developed stably in 2008. We hope to win more customers and a larger market share through the scale of new plants and brand promotion such as exhibitions and visits. The UK market currently has only one customer, but Due to the problem of the booster and the oil clutch clutch pump, this year's trade volume is not only general but also the return of the booster has caused me a big loss; in addition, after understanding the Western European market in 2008, it is found that the market requires high quality and moderate price, in Spain, There are many new cars in France, and even if new products are developed, the market's sustainability is not high. Based on this, I personally think that the market strategy in Western Europe, how to lock key customers has become a top priority, such as Italy's LPR, if our products If they can meet their performance requirements, they should fully cooperate with customers, and take the lead in occupying market share from the perspective of long-term interests, and then promote the price increase;

3. The current contact process with the customer is: pre-negotiation work. Pending work before placing the order. Contact in production. Contact before shipment. Contact after delivery. Contact again;

4. The African region: The African market is separate. Our African market is still not ideal. Currently, the sales area is still concentrated in Egypt and Tunisia. There are 3 trade relations. In 2008, there were only two sales , one of which was sold . Major Egyptian customers canceled orders of about $300,000 because payment methods could not be agreed; but the trade volume of another Egyptian customer increased from more than 10,000 US dollars last year to nearly 70,000 US dollars; the trade volume of Tunisia customers was also Last year's more than 6,000 increased to 10,000 US dollars; with the maturity of our products in the market and the improvement of quality, we firmly believe that we can have a larger share in the North African market;

5. South Africa area: At present, there are 5 customers in the South African market. The agent XXX company is responsible for managing the sales area, which is supervised by our company. Currently, the main area is in Johannesburg, and then there is one customer in Durban and Cape Town. The current leading sales products are system. Movable pumps; sales increased from less than 80,000 US dollars last year to more than 180,000 US dollars this year; preliminary sales in 2005 are expected to reach 280,000 US dollars, and challenged 300,000;

6. Middle East Market: In 2008, there were 11 customers in the Middle East with trade contacts; in 2008, the company's product sales were more than 50,000 US dollars, and the sales of outsourcing products were more than 120,000 US dollars, which was higher than last year's output value; With the continuous expansion of the Iranian market, our Kia PRIDE master cylinders and sub-pumps will enter the market with the main products, and strive to expand the market share of Japanese car products in Middle East Dubai and neighboring countries through next year's exhibition or visit;