Summary of cigarette sales work

Since the beginning of this year, the province's tobacco business has earnestly implemented the spirit of the National Tobacco Work Conference, focused on the central tasks and key tasks identified by the industry, focused on cigarette marketing, solidly promoted the construction of cigarette networks, and achieved steady growth in cigarette sales. The continuous improvement of the network construction level has laid a solid foundation for the full completion of the various tasks set at the beginning of the year.

1. The marketing of cigarettes has developed steadily, and cigarette sales have grown steadily.

The sales volume of cigarettes grew steadily. The province sold a total of 1.698 million cigarettes, a year-on-year increase of 45,000 boxes, a 2.7% increase. The sales of 17 companies in the province all achieved year-on-year growth. On a monthly basis, in the 12 months of the year, cigarette sales increased for 8 months. Among them, the sales of tobacco produced in the province was 1.475 million cases, a decrease of 13,000 cases compared with the same period of the previous year, a decrease of 0.9%; the number of smoke outside the province was 223,000 cases, which was 58,000 cases more than the same period of the previous year, a growth of 35.6%. The province's cumulative sales volume completed 101.3% of the annual sales plan of 1.677 million cases.

The structure continued to increase the province's commercial wholesale and realized tax-included sales revenue of 19.22 billion yuan, an increase of 2.76 billion yuan, or 16.76%, compared with 16.462 billion yuan; single-box income reached 11,321 yuan, an increase of 1,361 yuan over the same period last year of 9,960 yuan / box / Box, an increase of 13.66%; a single average price of 45.28 yuan / article, compared with 39.84 yuan / article increased by 5.44 yuan / article.
In terms of categories, the sales volume and proportion of the first and third categories of cigarettes increased, and the sales volume and proportion of the second, fourth and fifth categories of cigarettes declined, and the sales structure moved further. One type of cigarettes sold a total of 218,000 cases, an increase of 58,000 cases compared with 166,000 cases, an increase of 36.4%, accounting for 12.9% of the total, up by 3.2 percentage points from 9.7%; the second category of cigarettes sold 206,000 cases, compared with 231,000 The container decreased by 25,000 boxes, a decrease of 10.6%, accounting for 12.2% of the total, down 1.8% year-on-year to 14.0%; the third category of cigarettes sold a total of 784,000 cases, an increase of 78,000 cases compared with 706,000 cases, an increase of 11.1%, accounting for The proportion of the volume was 46.2%, an increase of 3.5 percentage points over the 42.7% year-on-year; the four types of cigarettes sold a total of 362,000 cases, down 28,000 boxes, down 24,000 boxes, a decrease of 6.3%, accounting for 21.3% of the total, and a decrease of 2.1 by 23.4%. Percentage; five categories of cigarettes sold a total of 127,000 boxes, down 17,000 boxes, down 43,000 boxes, a decrease of 25.3%, accounting for 7.5% of the total, down 2.8 percentage points from 10.3%.

The brand concentration has steadily increased the number of cigarette brands in the province by 80 and 254 specifications, a decrease of 15 and 28 respectively compared with the same period of last year. The sales volume of Baipai cigarettes was 1.546 million boxes, up 2.7% year-on-year, accounting for 91.2% of the total sales volume, and the proportion increased by 0.01%, basically unchanged. The top 20 brands in the sales volume totaled 1.603 million cases, an increase of 1.72% compared with 1.576 million boxes, accounting for 94.4% of the total sales. The top 20 brands produced 9 cigarette brands in the province, with a total sales volume of 1.422 million boxes, accounting for 83.8% of the total, down 2.3 percentage points year-on-year; 11 foreign brands, with a cumulative sales volume of 181,000 cases, accounting for 10.7% of the total. , an increase of 3.5 percentage points year on year. Among them, there are 5 brands with sales increase of more than 50% year-on-year, namely Huangshan, Hongtashan, Yuxi, Nanjing and Baisha.

The overall inventory is more reasonable
At the end of December, the province's commercial inventory was 80,000 boxes, a year-on-year increase of 2,180 cases with 78,000 cases, a storage-to-sale ratio of 68.1%, and a growth of 12,000 cases from a 68,000-pack. Among them, the province produced 65,000 boxes of cigarettes, a year-on-year growth of 4,708 cases, and the ratio of deposits to sales was 63.4%; the stock of tobacco outside the province was 16,000 cases, a decrease of 2,527 cases compared with the same period of last year, and the ratio of deposits to sales was 98.3%.
In terms of categories, the inventory of 1 type of cigarettes was 13,000 boxes, the ratio of stocks to sales was 67.7%; the stock of second type of cigarettes was 6489 boxes, the ratio of stocks to sales was 59.8%; the stock of three types of cigarettes was 29,000 cases, the ratio of stocks to sales was 49.6%; the stock of four types of cigarettes was 26,000. Box, the ratio of storage to sales is 120.5%; the inventory of five types of cigarettes is 6,144 boxes, and the ratio of stocks to sales is 74.5%.

Second, around the center, all work carried out smoothly

"This article was compiled by the first · Fan Wenwang, and the copyright belongs to the original author and the original source. 』

Highlight sales-centric work priorities and ensure the completion of annual cigarette sales target tasks
1. Tightly grasp the sales volume and not relax. To ensure the supply of cigarettes in the two markets this year, and to ensure the realization of cigarette sales , we started preparations at the end of last year. On the one hand, we will increase the reserve of marketable goods, and on the other hand, strengthen the market. The monopoly management also requires all units to increase the sales of cigarettes, give up the normal rest of the holidays, and ensure that the consumer demand in the holiday market is met. In the month of January, the province sold 248,000 boxes of cigarettes, an increase of 39,000 cases, an increase of 18.7%, a record high monthly sales. After March, we increased the sales of low-end cigarettes according to the characteristics of the off-season market, and achieved steady growth in the sales of cigarettes in the off-season. In July, we carefully summarized the sales work in the first half of the year, analyzed the current situation and pressure, and further guided the development of the province's sales to a stable and coordinated direction. In October, for the sales work in the next few months, we specially held a sales seminar for the whole province, deployed the finishing work at the end of the year, and started planning for work next year. In December, the province's sales work conference was held, and the sales work for the first few days of the year and the first half of XX was deployed.

2. Strengthening the communication between industry and commerce in and outside the province Last December, we negotiated with the Anhui China Tobacco Industrial Co., Ltd. in advance according to the forecast of this year's market on the arrangement of the provincial cigarette production plan. A consensus was reached on the number of low-end cigarettes. In daily work, we pay attention to the situation of cigarettes in the province, and feedback and negotiation to the industry in response to problems such as the number of low-grade cigarettes supplied and the time that cannot be met, to help enterprises solve practical problems as much as possible. At the same time, we actively implement the inter-provincial cigarette trading requirements of the National Bureau, strengthen communication with key national key industrial enterprises, and actively promote the national key cigarette brands by going out and coming in, and gradually expand the proportion of cigarettes transferred outside the province. In particular, after the establishment of the new provincial bureau leadership team, the company has further strengthened its communication and production communication within and outside the province, and established communication and coordination mechanisms with industrial enterprises in the province. It has visited Yunnan, Shanghai, Hunan, Jiangsu, Zhejiang and Guizhou. Industrial enterprises in other provinces and municipalities have fully consulted on the XX-year plan and market issues, and prepared for the issue of cigarette supply next year. In the whole year, the actual purchase of cigarettes was 1.70 million boxes, including 1.48 million boxes of tobacco produced in the province, 220,000 boxes of cigarettes outside the province, and 680,000 boxes of low-grade cigarettes.