Summary of feed sales work
Dear leaders, colleagues:
good afternoon everyone!
Resign the old and welcome the new, self-summary! As we all know, the sales work is the core for any feed enterprise. The work of other departments of the company is all about sales . Therefore, as a salesperson , the responsibility is more important than Taishan. Below, I began to summarize the work since January XX.
One. Summary of the individual's own aspects:
Know your responsibilities: the mission of doing our due diligence and caring for our customers!
The system formulated by the company can be well observed and implemented, can work positively, and at the same time strengthen its own learning, constantly improve its business knowledge and work ability, be able to abide by the law and obey the law, and do things that harm the interests of the company!
two. Summary of work:
1. Always adhere to the company's development focus: focus on pig concentrates, especially piglets, and expand the sales of premixes.
2. Regarding the idea of selling network, when working in the Guanzhong market, I always worked around the customer, neglecting the depth of the problem at the grassroots level, and ignoring the importance of realizing the sales information and grasping the sales strategy in time. Sex! Because of the wrong thinking, I lost more in the Guanzhong market and developed slowly. In the end, the company's leaders can make the right strategy at the crucial moment: exchange me to the northern Shaanxi market. As the saying goes: new environment, new challenges! Because of the special nature of the terrain in northern Shaanxi, at the same time, his strong sense of responsibility forced himself to always reflect on the marketing ideas that must take scientific results. Everyone knows that the distance between the two points is the shortest, so I will analyze which customers are customers and which ones are customers, because the feed is for pigs, but the closest to the pigs is our customer farmers, the original feed is the final The consumer is a pig farmer. The clear idea makes me understand: I should think about how to make it easy for customers to purchase goods, that is, close to the consumer, and go straight to the final level of terminal distribution channels.
While ensuring that the products are “buy” at the terminal, we must also ensure that “selling”, “planning, multi-level” “customer-oriented” promotion, store sales , and marketing. You can't just guarantee that there is water in the channel, but you also need to create an "export" that lets the water flow out.
So what are the benefits of direct sales to the final level of terminal distribution channels? ——
1 Take the direct sales to the final level of terminal distribution channels. It can be said that the breeding cost of the farmers is the lowest.
2 Close to the consumer terminal, the most convenient farmers.
3 Emphasize that consumers are willing to pay the price and convenient purchase points are satisfied under such conditions.
4 For companies and salespeople , this channel is easy to control and stable.
5 Conducive to cultivating loyal customers, conducive to intensive cultivation.
Market resources are limited and are fundamental to our survival and development. For the target market, after research and analysis, not all regions can develop according to the overall development, and need to plan and develop step by step, which customer needs to develop in time, which customer can not start temporarily, and those customers need complementary linkage, It is not the imaginary effect that can be achieved. The objective economic law cannot be violated. Even when a specific customer should adopt a strategy at what time, when should he return, whether he should use interview or telephone, all need to be considered. The problem. Blind, unplanned, and repeated visits can lead to vicious anti-goal and even negative effects on customer resources.
These benefits are obvious to everyone, and it can be said that the channel is the best!
The awareness of developing new customers must go up a step. For example, Zhao Xuehong and Wang Qiang, the two largest customers in my area, have been engaged in the breeding industry for many years and have rich experience. The scales are well-known in all counties. Other manufacturers have already followed this idea when they cut in very early. Very successful, the customer is also very profitable, and I like to work directly with the company! But how can we achieve this success in the face of these big customers? It is the third in terms of work.
3. Bring those better services to customers.
Because we are doing sales as a service, we will make our customers' interests bigger and longer, so that the company can achieve profits and achieve a win-win situation. Niu Gensheng of Mengniu said that 98% of resources rely on integration. In fact, our feed work can also be done in this way. For example, Zhao Xuehong's breeding pigs can help recommend the farms that they have mastered. The following farmer pigs can recommend Zhao Xuehong. Piglets, customers who buy sows and pigs have got your help, and Zhao’s farms use the company’s products, which have been well reflected, and their services are in place, plus their own personality. Charm, customers can easily get it directly! Zhao’s customers can pass through him, so Zhao will also get a certain profit. He will directly benefit the customers and reduce his feeding cost. Why not do it. Interlinked, it is easy to form a regional market share and brand effect! This plays a pivotal role in doing other markets around! There is also the need to use science, so that we can give some high-tech to customers, so that customers continue to grow under your service!
4. The recovery aspect of the payment.
In the past, in the Guanzhong market, the problem of recycling of goods was not enough, and it was easy to develop bad habits for customers, and it was easy to cause unnecessary troubles. After going to the northern Shaanxi market, the customers and customers in the market can be well grasped, and most of them have achieved the first payment. Some customers' problems can not be ignored, and strive to achieve cash on delivery, to maximize the integrity of cooperation between the two sides, the maximum grace of 1 week, to ensure the safety of funds and the company's capital chain does not break!
5. Logistics aspects of the goods.
I can actively cooperate with the internal work of the company's office, find logistics resources together, and strive to reduce logistics costs. The customer reports the goods to the company in time, and provides the price after the market changes, which is convenient for the company to invoice and the customer to make money. And when the company delivers the goods, the phone is notified to the customer to do the work of receiving the goods!
The sales data shows that the results are objective and the problem is definitely there. On the whole, the sales work is steadily moving toward the intended goal.
The pressure of imbalance between supply and demand in the market, the obstacles of the industry, and the inconvenience of the objective environment have all contributed to our marketing efforts. I can find out the problems in my work in a timely manner, adjust the marketing strategy, respect the opinions of customers, refer to the recommendations of the company's leaders, and guide the market demand to continuously improve work efficiency.
good afternoon everyone!
Resign the old and welcome the new, self-summary! As we all know, the sales work is the core for any feed enterprise. The work of other departments of the company is all about sales . Therefore, as a salesperson , the responsibility is more important than Taishan. Below, I began to summarize the work since January XX.
One. Summary of the individual's own aspects:
Know your responsibilities: the mission of doing our due diligence and caring for our customers!
The system formulated by the company can be well observed and implemented, can work positively, and at the same time strengthen its own learning, constantly improve its business knowledge and work ability, be able to abide by the law and obey the law, and do things that harm the interests of the company!
two. Summary of work:
1. Always adhere to the company's development focus: focus on pig concentrates, especially piglets, and expand the sales of premixes.
2. Regarding the idea of selling network, when working in the Guanzhong market, I always worked around the customer, neglecting the depth of the problem at the grassroots level, and ignoring the importance of realizing the sales information and grasping the sales strategy in time. Sex! Because of the wrong thinking, I lost more in the Guanzhong market and developed slowly. In the end, the company's leaders can make the right strategy at the crucial moment: exchange me to the northern Shaanxi market. As the saying goes: new environment, new challenges! Because of the special nature of the terrain in northern Shaanxi, at the same time, his strong sense of responsibility forced himself to always reflect on the marketing ideas that must take scientific results. Everyone knows that the distance between the two points is the shortest, so I will analyze which customers are customers and which ones are customers, because the feed is for pigs, but the closest to the pigs is our customer farmers, the original feed is the final The consumer is a pig farmer. The clear idea makes me understand: I should think about how to make it easy for customers to purchase goods, that is, close to the consumer, and go straight to the final level of terminal distribution channels.
While ensuring that the products are “buy” at the terminal, we must also ensure that “selling”, “planning, multi-level” “customer-oriented” promotion, store sales , and marketing. You can't just guarantee that there is water in the channel, but you also need to create an "export" that lets the water flow out.
So what are the benefits of direct sales to the final level of terminal distribution channels? ——
1 Take the direct sales to the final level of terminal distribution channels. It can be said that the breeding cost of the farmers is the lowest.
2 Close to the consumer terminal, the most convenient farmers.
3 Emphasize that consumers are willing to pay the price and convenient purchase points are satisfied under such conditions.
4 For companies and salespeople , this channel is easy to control and stable.
5 Conducive to cultivating loyal customers, conducive to intensive cultivation.
Market resources are limited and are fundamental to our survival and development. For the target market, after research and analysis, not all regions can develop according to the overall development, and need to plan and develop step by step, which customer needs to develop in time, which customer can not start temporarily, and those customers need complementary linkage, It is not the imaginary effect that can be achieved. The objective economic law cannot be violated. Even when a specific customer should adopt a strategy at what time, when should he return, whether he should use interview or telephone, all need to be considered. The problem. Blind, unplanned, and repeated visits can lead to vicious anti-goal and even negative effects on customer resources.
These benefits are obvious to everyone, and it can be said that the channel is the best!
The awareness of developing new customers must go up a step. For example, Zhao Xuehong and Wang Qiang, the two largest customers in my area, have been engaged in the breeding industry for many years and have rich experience. The scales are well-known in all counties. Other manufacturers have already followed this idea when they cut in very early. Very successful, the customer is also very profitable, and I like to work directly with the company! But how can we achieve this success in the face of these big customers? It is the third in terms of work.
3. Bring those better services to customers.
Because we are doing sales as a service, we will make our customers' interests bigger and longer, so that the company can achieve profits and achieve a win-win situation. Niu Gensheng of Mengniu said that 98% of resources rely on integration. In fact, our feed work can also be done in this way. For example, Zhao Xuehong's breeding pigs can help recommend the farms that they have mastered. The following farmer pigs can recommend Zhao Xuehong. Piglets, customers who buy sows and pigs have got your help, and Zhao’s farms use the company’s products, which have been well reflected, and their services are in place, plus their own personality. Charm, customers can easily get it directly! Zhao’s customers can pass through him, so Zhao will also get a certain profit. He will directly benefit the customers and reduce his feeding cost. Why not do it. Interlinked, it is easy to form a regional market share and brand effect! This plays a pivotal role in doing other markets around! There is also the need to use science, so that we can give some high-tech to customers, so that customers continue to grow under your service!
4. The recovery aspect of the payment.
In the past, in the Guanzhong market, the problem of recycling of goods was not enough, and it was easy to develop bad habits for customers, and it was easy to cause unnecessary troubles. After going to the northern Shaanxi market, the customers and customers in the market can be well grasped, and most of them have achieved the first payment. Some customers' problems can not be ignored, and strive to achieve cash on delivery, to maximize the integrity of cooperation between the two sides, the maximum grace of 1 week, to ensure the safety of funds and the company's capital chain does not break!
5. Logistics aspects of the goods.
I can actively cooperate with the internal work of the company's office, find logistics resources together, and strive to reduce logistics costs. The customer reports the goods to the company in time, and provides the price after the market changes, which is convenient for the company to invoice and the customer to make money. And when the company delivers the goods, the phone is notified to the customer to do the work of receiving the goods!
The sales data shows that the results are objective and the problem is definitely there. On the whole, the sales work is steadily moving toward the intended goal.
The pressure of imbalance between supply and demand in the market, the obstacles of the industry, and the inconvenience of the objective environment have all contributed to our marketing efforts. I can find out the problems in my work in a timely manner, adjust the marketing strategy, respect the opinions of customers, refer to the recommendations of the company's leaders, and guide the market demand to continuously improve work efficiency.
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