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Summary of the first quarter work of the real estate company's marketing department

Time flies like an arrow, and the sun and the moon are like a shuttle. In a blink of an eye, a quarter of time passed by. Looking back at the first stage of work in 2019, it was coming under busy work and heavy pressure. The most obvious feeling is that the company has spent a lot of overtime work in the company, when the work is packed up, the beautiful lights in the scenery outside the window are inlaid on the banks of the Xiangjiang River, the colorful neon in the city, and the hibiscus When there is a lot of traffic on the road, there is always a feeling of embarrassment in my heart. Walking into the tree-lined path of the community, the quiet night made me realize the rare silence and freshness in a noisy life. I can occasionally smell the faint fragrance of the air, stepping on my figure without any interference. Thoughts and horses are free and galloping, and the exhaustion and tight pressure of one body disappears invisibly on this quiet night, leaving a peaceful and peaceful mood. This can be regarded as a small way to relieve stress a little. At the beginning of the new year, at the annual mobilization meeting held by the company, the annual work plan for each department and each project has been formulated and clarified. Below I will summarize the work of the marketing department and Ningyuan Hengsheng project in the first quarter. First of all, from the market sector, the market sector is a department with a lot of work and cumbersome tasks. In addition to the routine work of daily market weekly reports, market monthly report production, real estate blog maintenance, and land bank data sorting, we still have a lot of temporary Work tasks, such as working with the company's new projects to conduct pre-market research, collecting market information, and tracking industry dynamics. During the first quarter, there were also many new forces participating in the work of the marketing department. The big waves were sanding, and the two people still stayed here. Before coming to the company, Binqin was a recent graduate with no real estate experience. Her work started from the very simple basic knowledge of real estate, and slowly moved forward step by step, constantly learning and growing in the work. I have been delighted to see her changes in the past few months. Although she still maintains an introverted and shy personality, her hard-working and diligent work attitude is obvious to all of the company. I hope that she can continue to carry forward this pragmatic style, study hard, improve efficiency, and become an indispensable talent in the marketing department! For the first quarter of the marketing department, under the guidance of General Zhou, it has achieved good results. Since the continuous development of the company's real estate blog, it has maintained a high click-through rate and market praise, compared with the initial establishment of the company last year. Also more depth and professional. Therefore, the total ranking of our company's blog in Changsha SouFun online blog has exceeded the number of well-known big company CEOs in the industry, ranking fifth, with a click-through rate of more than 120,000. This makes the marketing department and company colleagues proud and proud. At the same time, I also collected some market reports produced by peers in the industry. On the basis of multi-party and comprehensive, the format of the weekly market report has been revised and adjusted. On the basis of the original, we have added the grand plan, the national property market highlights and policies. More comprehensive content such as comments. Therefore, the feeling for the peers is that our market weekly report has reached a certain level in terms of the comprehensiveness of the giant view and information. In the second quarter, the marketing department also completed two major tasks: the latest version of the Changsha market, and the real estate archives of various regions in Changsha. This is the result of the hard work of the marketing department in April. It is not easy to draw the conclusions of house price trends and current industry data from real estate projects spanning several years and thousands of materials. The real estate archives collect detailed information on the representative buildings in Changsha's nearly 30 districts. The 400-page report reproduces the real estate situation with detailed information, plans, pictures and texts. Will be an important information archive of the marketing department. On the whole, the marketing department has made relatively few achievements in the special research and training materials because of various factors such as manpower. In the next quarter and this year's work, we will continue to maintain the previous work results and do a good job in training courses on special studies and related industry knowledge. On the other hand, the marketing department will be built into a professional and huge information research department. In addition, the work of the Hengsheng project has three important nodes in the first quarter of this year. The first is to work on the entire year's work plan at the beginning of the year. A new adjustment has reorganized the marketing progress of the project. The second is the ceremony for the commencement of the project held on April 23, which has been successfully completed and has achieved widespread market response and maintained the market's concern. Third, the investment promotion work has made substantial progress after nearly half a year of contact, and has already entered the final negotiation stage with the heart, and strives to sign cooperation conditions in May, which will facilitate the subsequent commercial promotion. . In the overall planning process of the Hengsheng project, due to the lack of experience, the control of the project was not enough, and there was a certain delay and impact on the overall work at the beginning of the year. In late February, I stayed in the sales scene with Zheng Manager at Hengsheng Plaza for a period of time, and carried out a new combing of the project sales work. The sales rhetoric system was streamlined and refined so that the salesperson could grasp the key points and be concise. The descriptive chapter is targeted at the time of the visitor. The focus of work in March and April is mainly on the overall positioning of the project's commercial podium, the establishment of basic prices, and the determination of the return on investment, as well as the preparation ceremony for the second half of April. In the entire operation of Hengsheng Plaza, the individual summed up the following three snacks: First, the sharpening of the knife is not wrong. It takes two to three months to have a more promising market incubation period before the official collection, so that the effect of pulling the water can be truly formed and the collection work can be guaranteed. Second, the market economy of the trading mode is relatively high. In the third-tier cities where the entire real estate market is still immature, following the trading pattern of Changsha, as the first person to eat crabs, the cost of market education is relatively high. The customer has a certain psychological resistance to the mode of selecting the house after the first collection. I feel that I have paid the money but I have no bottom in my heart, which affects the collection to a certain extent. This is also a question that all colleagues in the company's planning department need to think about and explore. In the future operation of the real estate project in the third-line market, can you consider optimizing the current trading mode in combination with the local market conditions? Develop strengths and avoid weaknesses to achieve fast and successful sales . Third, any text of the planning system should be concise and straightforward. In the ten major chapters of the sales department written in late December last year, due to the influence of the curative planning thinking, the top ten chapters that the salesperson should master have written 15,000 words. Although the content is systematic and comprehensive, it is not considered. The salesman 's operational problems during the actual lobbying process. Therefore, in February, the rhetorical system has been streamlined and refined, making it easier for salespeople to master the application. The above points are my own feelings during the operation of the Hengsheng project. In the following work, the Hengsheng project will first carry out the preparation work for the approved residential customers in the end of May and early June, and will start a series of preparatory work. Then the project enters the commercial promotion work, paving the way for subsequent commercial collection and sales . In summary, all the work in the first quarter has come to an end. In this short period of time, it is a painful process of learning and growth for me. The first attempt to do commercial real estate analysis, determine the return on investment, the first preparation for large-scale marketing activities, these valuable experiences will be Stay in my memory for the mirror. I sincerely hope that I can go further in my work, and I hereby propose a promotion. In the next work in 2019, I will continue to improve myself and make my job more extensive and deep. Thank you!

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