Summary of personal year-end work in the market department of the mall

At the end of the year, I began to miss a lot of things. I missed the moment when I graduated with my roommates; I missed the excitement of harvesting my first formal job; I remembered the expression of the moment when I packed my bags and the idea of ​​the future along the way; I also wanted to thank many people at the end of the year. I am grateful to the leaders and seniors who have guided me. Their selflessness and tolerance have enabled me to quickly integrate into this group. Thanks to everyone in the Chinese Marketing Department, although I don’t have much contact and expression, I have already The memory is in my heart.

Time slipped through the fingertips inadvertently. It has been nearly two months since I entered Zhaoji Shoes Co., Ltd., and I have started a new work and study process. I have just stepped out of the society, never pay attention to fashion, even if the star is not too eye-catching, I will be confused. I need to learn a lot while choosing here. About fashion, about aesthetics, about color, about the seasons, about design, and so on.

Two months is not too long. The short but impressive military training, the company's rules and regulations and corporate culture training, came to the first day of the Chinese market, the guidance of the predecessors, it seems that it was just played yesterday. Two months is enough for us to integrate into the collective of Zhaoji, and it has a hard-to-remove relationship. Its history, its culture, its core values ​​and its rules and regulations. Many words are still lingering in my ears. The pursuit of quality, the core values ​​of "truth", "good", "beauty" and the story about "cups of cows". Life here is a little less rushing, more comfortable, we shuttle in the dorms, canteens and work places, and live a busy but fulfilling work.

In two months, I have already started to like it, and my work is slowly on the track. From the beginning of the total strangeness, to now can be used to make footnotes for each pair of shoes through imitation and integration or accidental sensation.

When I first arrived, I went through some fashion magazines every day and tried to record those beautiful words and think about the angles they wrote for each dress or shoe. There are always words that will touch me or trigger some kind of desire in my body. At this time, I will find that I have many shortcomings. Less-than-excellent text, a complete strangeness to the fashion world, the distance to consumers living at that level, and the variety of design and aesthetics.

In order to adapt to the work as soon as possible, I try to find all kinds of information, online, in magazines, or in purchased books. The friends who dropped the advertisements introduced several books on advertising, and also took the opportunity to learn about the two authors of Taiwanese copywriters, Li Xinpin and Xu Xiaoying.

This month, I began to try to write a copy of the 2010 Tooth, b&b spring and summer fashion trends, as well as the main shoes. This is a tough process for me. Before that, I always hope that Miss Chen can send me to the design and development team to learn some time, understand the characteristics of the shoes and the use of materials. I have repeatedly read these shoes that need to be written, and I have tried to write down some features, and then go to some fashion websites to find some related introductions about shoes, and open the notes I have made in fashion magazines. It is really impossible. Go downstairs to see each pair of shoes, although I still won't give a nice name to that unique place, but fortunately I will meet some people in the business department, which makes me gain a lot.

Regardless of the outcome, the process is enjoyable after all, but after many days of hard work has finally been harvested, that state of mind cannot be expressed in words, and this work will bring me the impression. After learning something, I also experienced the joy of work.

In this almost two months, I am mainly responsible for the following work:

1. The company writes some text content inside and outside. Such as: Toshiba's 30th anniversary celebration to members of the letter of thanks, the company's new year greeting card and New Year promotion newsletter and so on.

2, according to the requirements of the mall, provide a unified shopping mall packaging promotional text, or the writing of corporate products. Such as: 2010 spring and summer popular science trend, b&b spring and summer fashion trends, dm brochure copy, spring and summer new main shoes copy, Jinji Baina shopping mall copy, girlfriend information copy and marriage shoes copywriting.

From entering the company to the present, through his own little bit of learning and accumulation, as well as the help of leaders and predecessors, understand the operating procedures of various departments, and their work has begun to be on track. But there is still a long way to go before the company asks for a good copywriter. Of course, there are also some shortcomings. For example, the written copy can't touch me, the storage knowledge is too small, and occasionally I feel that my head is vacuum, not careful enough, and there is very little communication with colleagues in the department. 2019 is a year full of hopes and challenges. I will continue to fulfill every task I have delivered as a learner and try to correct these shortcomings.

In order to make the work more efficient and perfect in the future, I will try my best to do the following:

1. Correct attitude, be proactive, study hard, humbly ask and listen to opinions from all sides;

2, continue to carefully look at each fashion magazine and do a good job of taking notes;

3. Collect information related to the company's products and strive to have a comprehensive understanding of the company's brand.

4. In the attitude of the learner, strive to efficiently complete the tasks assigned to me.

5. Strengthen the understanding of work-related knowledge such as fashion and shopping malls.

The above is my summary of the work in the past two months, please correct me, thank you!