The first half of the marketing department's work summary and the second half of the work plan

In the first half of 2019, under the correct leadership of the leaders of the bureau, with the strong support of the centers and branch offices, the marketing department earnestly implemented the spirit of the provincial and municipal postal work conferences, expanded the market as the driving force, and targeted the growth of the economy. The development of various postal services has achieved good results through the joint efforts of all employees.

I. Business income completion

The total business income totaled 459,761.87 yuan, completing 53% of the annual plan, a seven percentage point increase over the same period last year. Achieve more than half of the time task.

Second, the work situation in the first half

1. Formulated the annual work plan at the beginning of the year, and successively issued the “Measures for Savings Business Competition” and “Measures for Short-term Competition in Savings Business”, issued the “Business Income Plan for 2019”, and formulated “Integrated Management and Communication in 2019”. In accordance with the spirit of the Municipal Bureau of Records, the “Seven Professional Integrated Marketing Programs” of the Bureau was launched in May, which greatly stimulated the enthusiasm of employees in marketing, and played a role in helping more than half of the tasks.

2. Better completed the inspection of the postal business inspection and storage of foreign exchange business. We will inspect and guide the various businesses and monitoring duties of the bureau according to the prescribed frequency, and will report monthly. It has played a certain role in improving service quality and risk prevention, and has played a role in escorting the development of the business.

3. Reported various reports on time, statistical reporting of employee marketing points; large customer management and large customer statements, monthly statistics on the completion of various businesses, providing a basis for mastering business development.

4. Drafted the “Optimization Adjustment Plan for the Liulin Bureau Delivery Network” and completed the temporary work assigned by the bureau leaders.

3. Problems and deficiencies

1. There are not enough office conditions. There is no computer in the marketing department. You must go to the office to view, download files, notify, report and report. And only the above notice knows, can't understand in time, plus the office computer is working at full capacity, often the computer is not empty. Today, in the electronic office, it has affected the normal work of the marketing department.

2, the collection of mobile payment outlets decreased, except for the two main stores in the county, other points have canceled the collection, only this one, less than 15,000 yuan a year. Due to local characteristics, private lending is prevalent, people are reluctant to deposit, and the savings business is developing slowly. These two businesses have seriously affected this year's income.

3, management experience and work experience are not enough, can not be a good leader of the leadership, weak sense of innovation, limited to the existing business and marketing model.

Fourth, the second half of the work plan

1. In accordance with the spirit of the provincial and municipal working associations, carefully analyze the research market and actively organize various marketing activities with the advanced experience of the Brothers Bureau, so that the business development of the bureau can reach a new level.

2. While doing your job well, continue to learn business knowledge, enrich yourself, actively explore the growth point of business development, and serve as a good staff leader for the business development of the bureau.