Jam boy's secret to success

In the UK, jam is a must-have for every household, and people are used to smearing it on the pastry. The 14-year-old Frescher Doherdi has a special liking for the hand-made jam of Grandma. In addition to eating it every day, he also hopes that he can master the "secret recipe." That afternoon, he got into the kitchen, worked hard for a whole half of the day, tired and sweaty, and finally learned the grandmother's craft.

Frescher thinks that the taste of jam should be more diversified. So, he goes to the supermarket every day to buy different fruits. When he comes home from school, he goes into the kitchen to drum up and prepares jams of different flavors. When he was happy, he took the jam to the neighbors for tasting. Unexpectedly, the neighbors liked it very much. They praised the taste of the jam. When they learned that the jam was a healthy food made by him, it was proposed to buy it for a long time.

Frescher did not expect that the jam he made could be sold, and he was very happy to be able to exchange some of his own labor for pocket money. Since then, Frescher has been busy with his feet. After finishing his homework every day, he immediately puts in the production of jam and produces thousands of cans of jam every week. Although this amount is already large enough, it is still in short supply.

Frescher began to think about whether he should find a factory to work with himself, let the jams be mass-produced, and then sell them in local supermarkets, so that they could end their own home-style production and sales model.

If you want your products to stand out from the crowd, you have to have a different "selling point". After some market research, Frescher found that the jams sold in the mall have not changed the formula for decades, not only the taste, but also the sugar. It is up to 70% and contains a large amount of additives and is considered an unhealthy food. Therefore, he found a large supermarket chain with confidence in the signboard of “Pure Fruit Jam”.

The food director of the supermarket agreed with Frescher’s concept of “pure fruit jam without any additives”, but looking at the skinny little boy in front of him, he has no trademark, no pricing, and cannot guarantee a large supply. The jam finally shook his head firmly.

After the refusal, many people advised Frescher, or they are safe and self-sufficient, selling a thousand cans a week, the results have been quite good. It’s easy to get pure fruit jams sold in the supermarket. What's more, he's just a 14-year-old boy. It doesn't have to be so laborious and it's enough to earn some pocket money.

Frescher laughed at these advices, and he considered how to get the supermarket to accept his jam. He found the local design team and designed a series of his favorite "Superman" trademarks, which he found to be cool. However, when he found the food director of the supermarket again with the trademark, the other party still shook his head and thought his trademark was too naive.

Frescher did not retreat in this regard, he kept modifying the trademark until it met the concept of "pure fruit jam". His perseverance finally made the supermarket tempted. Finally, the supermarket agreed to let his jam settle in.

Finally found a market for the product, then, Frescher began looking for a cooperative factory. He started from his hometown, traveled long distances in major cities, and went to many jam factories. However, when others saw his skinny appearance and tender face, they always smiled contemptuously, not looking at his jam at all, but laughing out loudly: "Boy, you should go home to school, not here and us. Talking about cooperation!"

Time and time again, the wall did not let Frescher give up, but he became more and more frustrated, and the Emperor paid off for thousands of miles. He found a factory that was willing to cooperate.

In this way, Frescher crossed the obstacles, and the "pure fruit jam" was officially placed on the shelves of the supermarket after being batched. This healthy jam is really popular among customers. It sold 1,500 cans on the first day of the shelf, which is almost equivalent to the original one month.

Now, Frescher's "pure fruit jam" has occupied half of the British market, and people affectionately call him "jam boy", which earned him the title of "World Student Entrepreneur of the Year" by the World University.

After nine years of unremitting efforts, today's Frescher has become a millionaire. He has not only failed to study, but also has his own jam kingdom. When talking about his own successful experience, Frescher said: "If you ask me what the secret of success is, whether it can be copied, I can only tell you a word, heavenly rewards."

Yes, this 14-year-old boy is not a rich second generation, nor a talented person. The reason why he achieved good results is entirely because of diligence, diligent thinking, diligent practice, and diligently making various kinds of ideals. Work hard. Diligence is the secret of his success.