Just one more idea

A beverage produced by a beverage company in Taiwan was originally sold poorly. Later, they adopted an expert's suggestion to print a unique and poetic love story on each package of beverages. The drink is named "Love Drink". The variety is still the same, but when the packaging is changed, it immediately attracts many young men and women who enjoy the story while drinking. Then the company used its brains to engage in an essay contest, and the love story selected from it was printed on the packaging. The response was very strong and the participants were enthusiastic. These entrants also made the company's voluntary salesman, and the sales of beverages suddenly increased.

Coincidentally, there is a man named Yoshida Masahiro in Japan. He once went to a foreign province to see a fisherman playing a small shrimp in the market. This shrimp is not used for eating but for viewing. Originally, this kind of shrimp was produced in the south of Japan. Since childhood, it has been used to living in stone seams in pairs. When grown up, it has been unable to swim out of the stone seams, so that you can spend a lifetime in the stone gap. According to the characteristics of the shrimps, the fishermen put them in pairs and put them in a slightly processed stone crevice, injecting water, slightly decorating them, and selling them as ornamental small animals.

However, Masaaki Yoshida further thinks that these shrimps have lived together in the stone for a lifetime. Isn't it a symbol of love-specificity? Yoshida Masafu can't take care of his relatives and rushed back to Tokyo. After some planning, he Tokyo opened a wedding gift shop that specializes in this shrimp.

He has been carefully designed to use a small glass box to place artificially made rockery stones as a “house” for small shrimps, then decorate some aquatic plants, straight into the clear water, and let the shrimp live in the “stone house” very much. comfortable. The souvenir is accompanied by a short description, which depicts the story of the shrimp from the end, and the old-fashioned story is really touching. Many newlyweds will buy a piece to take home after they meet, and even many old wives and old wives have bought one to go back for viewing and commemoration.

The same thing, operating in a different way and angle, will have a completely different effect. The drink is still the original drink. The shrimp is still the original shrimp, but after adding a story and a meaning, the product becomes fun, attracting the attention of the customer, becoming a hot item, and the value is doubled.

In fact, there are no absolutely useless things or things that fail in the world, just different ways of using them. The same thing, in different people's eyes, or in different situations, often has different values, the key is to see how you operate and operate.