a branch changes fate

One spring five years ago, a Chinese farmer traveled to South Korea and was asked by a friend to buy four large bags of 30 kg of kimchi in a supermarket in South Korea. On the way back to the hotel, he was burly, and he gradually felt that the plastic bag in his hand was getting heavier and heavier. He wanted to put the bag on his shoulder and was afraid of soiling the newly bought suit. Just as he was in a dilemma, he suddenly saw the lush green trees on both sides of the street and immediately counted his heart.

He put down the bag and folded a branch on the green tree by the road, ready to use it as a handle to pick up the heavy kimchi bag. Unexpectedly, just as he was secretly happy, he was caught by the Korean police who came oncoming. He was fined $50 by the South Korean police for damaging trees and damaging the environment.

50 dollars is equivalent to more than 400 yuan, which is in the country, can buy more than half of the car kimchi! He is so upset. I want to argue, but I have no choice but to communicate.

After paying the fine, he got a lot of anger in his stomach. In addition to reluctant to give up the $50, he felt that he had let the Korean police fined his money and lost his face to the Chinese. The more he thought about it, the more he dropped the bag and sat down on the side of the road.

He looked at the crowds coming and going. He found that many people in the passers-by were like him. They were panting and screaming at the big and small bags. The palms were so purple and purple, some people couldn’t hold them, and they stopped. Pickpockets or pickpockets. Their strenuous look made him feel a little funny.

Why don't you want to find a convenient and uncomfortable handle to pick up things? Yes, invent a convenient handle, sell it to Koreans, there must be sales! Think of this, his spirit is a vibration, secretly Determined, in the future, I must find an opportunity to recover the face of the $50 fine.

After returning home, he kept thinking of the $50 fined in South Korea and the passers-by carrying heavy bags. The idea of ​​inventing a convenient handle is getting stronger and stronger. So, he simply put down the work at hand and plunged into the development of a convenient handle. According to the human hand shape, he repeatedly designed several styles of handles; in order to test their tensile strength, they used several materials such as iron, wood and plastic. However, it always failed to achieve the desired results, and he almost lost confidence. But when he thought of the shameful $50 fine in South Korea, he was full of fighting spirit.

After many twists and turns, the product was made. He asked the neighbors to try it out. This insignificant little thing suddenly got the favor of the neighbors. With it, buying a lot of food and buying a few bags does not feel like a hand. Later, he took the handle to the local market to sell, but he saw more people and fewer people.

How did this happen? He was anxious to scratch his head. At this time, his wife reminded him to give the handles free of charge to those who are serious. Not to mention, this trick really works, the so-called seeing is believing, the advantages of the small handle suddenly manifested. For a time, people in the streets and alleys were asked about the source of the handles.

The little handle is famous, increasing his confidence in bringing this product to market. However, he did not forget that the ultimate target market for his invention was Korea. He quickly applied for a patent for invention. Then, in order to make it easy for the handle to enter the Korean market smoothly, he decided to understand the consumer psychology of Korean consumers.

After repeated investigations, he found that Koreans are very picky about color and form, and they pay attention to packaging everywhere. As long as they are beautifully packaged and well-made, the price is second. So he decided to vote for it, to carry out various transformations to the color of the handle, enhance the visual effect, and spared no expense to hire a professional packaging designer to carefully package the handle according to international standards. For his large-scale investment, many people cast doubtful eyes and do not believe that this little thing can make a big name. But he firmly believes that one of the most popular reasons is "can't bear children, can't set wolves."

After a lot of market research and commercial operations, a week later, he received an order from a large supermarket in South Korea, ordering 1.2 million convenient handles at a price of 0.25 US dollars each time! He was delighted at that moment. If mad.

The person who appealed to Korean consumers with a simple and convenient handle was called Han Zhenyuan. With an inconspicuous inspiration, he suddenly changed from an ordinary farmer to a millionaire. And this change, he spent less than a year, and is just the beginning.

Someone asked him how successful he was. He said that he bought a branch for $50.

A branch not only stirred his wealth, but also changed his life.

Opportunity is like a branch, you use your brain to help you change your life.