In the past two years, how did I put more than a cat in the cat?

Writing this article is just a summary of the gains and losses of those years, and the new knowledge. Many of the methods I mentioned in this article are still applicable to the current operation. No matter how the times change, the reason is not changed.

In January 2019, I took over the cat to slap on the forum. At that time, the hodgepodge was in my eyes. It was simply a giant, and the number of posts posted at that time was only one tenth of the area of ​​the hodgepodge. one tenth. As for this concept, I explained that the hodgepodge had only one section. The old mopper called it "outhouse". The cat bat also had two relatively closed circles, one was the inner room and the other was the wc. The hodgepodge was getting bigger and bigger, and only one section could not meet the reading needs of users. Therefore, some partitions were opened, such as small white area, map area, human flesh search, etc., which also facilitated the verticalization trend of the community. Zone 2. Therefore, we mainly operate Zone 1 and Zone 2, with a total of about seven or eight sections. Zone 1 is the source, the traffic is the largest, and the default dzh.mop.com domain name also points to Zone 1.

Two years later, at the beginning of 2019, the post posted posted a 20-fold increase, the home page pv increased by a maximum of 30 times, and the uv rose by a dozen times. At the end of 2019, the data actually surpassed the hodgepodge. Of course, this was also related to a historical event that occurred in 2019 and affected the entire cat-foil pattern.

First, learn to understand and analyze data

Get a project, get the background permission of the data first, this is a habit I developed. Data awareness is really forced out, no way. All data backstage can only be used as a reference. My weekly report never takes a direct screenshot. The core data is all calculated by excel. This habit has been persisted until now, 8 years. I still have the data drafts that I left the cat flutter from December 2008 until July 2019.

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I used excel very badly, and the data consciousness at that time was very green.

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Pick a 2019 data, I have all hidden the specific numbers.

The purpose of analyzing the data is to:

1. Analyze the reasons behind the rise and fall of the data. This is sometimes caused by the ups and downs caused by an error in the server's thread.

2. Understand the basic data standards of competitors and industries

3. Set up a potential competitor. Under this reminder, your starting point should be to take the products at hand as competitors, not like some strategists. When you are still small, you should take the lead in the industry. In fact, people will not Will take you seriously.

4, which data is not complete, find a way to make up. I remember that at the beginning, a lot of data I was secretly coming. In fact, the data is a little bit of supplement, slowly becoming full, and practical, and everyone is very rough. In 2019, the data once rushed to the highest point in history, and the data played an important role.

Second, the operation manager should participate in the specific work

Many Internet practitioners, from one to the manager level, use the jargon to "do not work." In fact, at that time, their foundation was not strong enough. At this time, they were overhead, away from the front line business, and they were very unfavorable to their own growth.

Our team will only have 3-4 people, one editor plus three operations, often only three people, when I am not enough, I will go up. I mentioned them now, really grateful or grateful, the two girls, it is not easy, one for me to return to the northeast home for 2 years, one year later to go abroad. We will feel like we are alone in a corner where no one cares, but our team is really united.

At that time, Yue Ming said that I didn’t have enough views on the overall situation. I always thought about what the overall situation was. So while doing things, while thinking about these things, expand your knowledge.

I am responsible for the same section, just like every team member, and we will rank and compare the data results every week and every month, of course I am also among them. In this way, the best thing to do is to see at a glance, rather than relying on personal impressions to determine the "life and death" of employees.

Summarize these points:

1. Team members must be united and the team should be as stable as possible.

2, the team's supervisor must be familiar with the business, business leaders can not stay away from the front line. The idea that you can't stay away from the front line is not to do specific things, or to help employees do things, but to use a variety of methods to understand the whole business, understand the basic business details, do not understand. Loss of learning ability, which is why many "airborne soldiers" and pure management are often unreliable.

3. If the supervisory ability is not enough, then do the side-by-side management, thus forcing both the business ability and the management ability to improve. Don't set yourself up.

4, the team leader must force his sense of responsibility, the overall situation.

Third, several time nodes for posting data growth

The first time node is the key version, based on the 28th principle

The 28th principle is a golden rule of operational work. After determining the positioning of the forum, you have to extract 20% of the key operations and assign them to everyone. Once everyone has improved their ability, they can expand the number of sections they are responsible for.

The 20% of the key operations can be divided according to the 28th principle, which are the core sections, which core strategies are used in the core sections, how to do the original sections, how to do the traffic sections, how to do the image sections, and how to use the text sections. Do, wait, etc., must be considered very clearly.

The second time node is the moderator management

This task fell on Miffin's then, the first subordinate of my career. I remember that in order to do this job, she was so anxious to cry, we went to find the students who were in the chores to come to their moderator management rules to learn and improve, and then think of various ways, slowly the number and quality of the moderators Improved several grades.

The third time node is the management of the alliance.

Sticking to the Alliance began in 2008, and it was basically formed in 2019. In the second half of 2019, we will focus on strengthening this operation. At the end of 2019, the alliance reached its peak, with 60-70% of the basic stickers coming from this piece. I have to do a review on the issue of the alliance. Many of the logic settings at the time were indeed extreme, which would lead to excessive user fatigue, which would lead to a faster and declining community. It is a lesson.

The fourth time node is to grab wireless operations

At that time, the wireless was only wap, and the product form of the app has not yet come out. At that time, the flow of the wap station of the cat was very high.

I can reasonably not be involved in this piece, because it has nothing to do with my kpi. The idea in my mind is that as long as the data grows, everything needs to be touched. So it took a lot of time to study this piece, including the rules and logic of each piece, how to break through and use these rules. Posting the posts from the wireless one, the number of replies soared all the way, until later turned over the hodgepodge.

Fourth, adhere to the most essential operating methods and expand new ideas

The time when I entered the cat flutter was exactly the peak of the cat, so many of the very good operating models and operating concepts that have been in the past can be inherited. The key is still people, do not understand the community culture, you say no matter how much. I really care about this, you will take the initiative to do it without you on-demand. So I have been very demanding to recruit people.

For example, the most popular killer operation of the cat. Perhaps the most famous characters, events, and paragraphs that everyone knows now are just a few, but don't forget, we will do it every day. As for success or not, it is not well defined. If you only look at the results, it is estimated that 10% are Not necessarily.

This is the case with operations. A lot of work must be done constantly and persisted until it is conditioned.

I remember that our team has a girl who admire the five-body cast, the name of the music MagicMoon, some posts I can not remember the title, probably said the next meaning, she can find the original post within 5 minutes. She was responsible for the review, and it was too great to watch more than 10,000 replies at most.

The premise of expanding new ideas is to consolidate the old knowledge and extract the essence. What is expansion? Make every detail more extreme, which is also called expansion. Rather than arranging for you everywhere, people who don't understand operations may do this, and those who know how to operate must know how to proceed step by step.

Now think about it, many things that will be done are quite worth remembering. All kinds of means have tried, of course, they have done a lot of wrong things, and they have gone through countless detours and have been reflecting on them. The operation is like this, the operation should allow trial and error, but refuse to stagnate and keep thinking.

V. About product improvement and optimization

The several revisions posted in 2009-2019 were successful, and the data will be greatly improved each time. As for how to ensure the success rate, I mentioned in the previous article that the operators must really participate in it.

The revision is not a complete change, but must be based on the status quo, because user habits have been developed, and the cost of making a face-lift is very large. The bosses and management of many companies often have a whim and a slap in the face. The following dozens of people have been on this for a few months. The positioning changes back and forth, and the user comes to a new product. Many companies are dead at this point. It is necessary to reach a consensus with the people on the business line, otherwise it is a mine.

Another point is that the version is not on the line, and it does not mean that everything is going well. It needs continuous optimization. I really asked many people to get these things done. The purpose is to achieve it, and it will be rewarded.

to sum up:

My experience is too complicated. In fact, when it comes to cat fluttering, when it comes to posting, I have always been very sorry, and it has become a knot for me. I used the post as my son and later regarded the cat as my son. I am doing things, not the decision-making level, I can't decide its life and death, and watching it become my past tense. In my current mood, you should know how complicated I am.

Operation is like this. For a lot of work, you spend three points, six points, tens and even fifteen points. Leaders can't see it. The result may not be satisfactory. The process is only clear to you. How much do you gain, how much you can improve, how strong the small universe is, and you should be the most.

Here, I give all the operators a word, and it has always inspired me: people are forced out, do not force themselves, never know how good!

Author: Yan Hao class, cool music, product director, Cool K song project director, former Mop Product Director of Operations. WeChat public number: class has a saying, Weibo ID: class Leo