Inspirational story: a gap of one centimeter

Inspirational story: a gap of one centimeter

A beer company posted a message for the major planning companies to promote posters, asking for $500,000. As soon as the news came out, many domestic planning companies were rushing. In less than half a month, the beer company received thousands of advertisements, but most of these works were unsatisfactory. In the end, the person in charge of propaganda had to choose a more satisfactory work from thousands of works.

The general content of this work is this: the upper part of a beer bottle, the beer in the bottle is turbulent, at the bottle neck, holding a hand, the thumb is facing up, is about to lift the bottle cap of the beer bottle. The poster slogan for this poster is: "The temptation to stop!"

However, when the work was handed over to the boss of the beer company, the boss refused to watch it for only two seconds. The reason was that the idea was slightly blunt and the practice of opening the wine with the thumb was very dangerous. If this advertisement was used, The number of people who have suffered a thumb injury due to alcoholism will definitely increase dramatically. If so, there will be many consumers who will sue us, and it will not be worth the candle.

This is undoubtedly a perfect rejection. It not only explains the reasons for rejection, but also highlights the care that the beer company cares for consumers.

Seeing that the CEO of this beer company is so picky, many planning companies are discouraged. At this time, an art student had a well-informed call from the beer company, and he planned to give it a try. The beer company's boss agreed with his request. Two days later, the student took his work into the beer company's boss's office.

It was also about two seconds. The beer company’s boss stood up from his seat and said excitedly: “Young people, great, this is what I want!” The art department’s students wished Received $500,000 in compensation.

The next day, the beer company's posters were overwhelmingly seen in the major print media. Want to know the content of this poster? In fact, it is very simple: the upper part of a beer bottle, at the bottleneck, holding a hand, the beer in the bottle is turbulent, almost bursting out of the bottle cap. At this time, the hand gripped at the neck of the bottle is tight with the thumb. Pressing the cap tightly, despite this, the beer is still overflowing like a clear spring. The slogan of this poster is: "×× Beer, you can’t hold it!”

The same thumb, just changed position, shifted up by one centimeter, converted to a posture, won $500,000! This is in many people's eyes, it is too opportunistic. However, you have thought about the difference between the real world behind this one-thousand-thousand-th.

In fact, a truly creative person is someone who can discover gold mines from the ruins!

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