Inspirational story: fly to the sky

Inspirational story: fly to the sky

At the end of the 19th century, American teacher George Parker invented the "better pen" for the student to repair the pen, and named it "Pike" pen. Later, he founded the Parker Company, and the Parker pen quickly became the mainstream product in the market because of its high quality.
By the middle of the 20th century, Parker had developed into a multinational company, and Parker pen became the king of the pen market. On this day, the new general manager of Parker, Marcoli, was in a meeting, and the sales manager ran in a panic and whispered a few words around him. Marcoli’s face sank and immediately announced the end of the meeting, and immediately rushed to the sales department. It turned out that several schools sent return orders, not only that, but also the return orders of other users. The situation was very abnormal, and Marcoli immediately told his subordinates to investigate the matter.
“There are competitors who have taken customers away,” the investigators reported. Marcoli laughed: "How is it possible? Parker has an absolute advantage in the same industry. Companies that wanted to compete with us a few years ago are now dying." The investigators added: "It is true, from Hungary. Luo Brothers gave away a batch of products for free trial, and those who used them signed orders with them."
Marcoli asked people to buy some products invented by the Belo brothers. They are called "ball pens." After careful study, Marcoli was shocked. He realized that a strong enemy came. Marcoli quickly convened a meeting to discuss countermeasures, and concluded that from three main aspects: practical, convenient and cheap, Parker is in a downturn. Makoli issued an order to improve and perfect the Parker pen as soon as possible, and must regain market share.
However, it turns out that the Marcoli rescue plan has no effect. Parker’s sales plummeted and the company was gradually forced to the brink of bankruptcy.
Marcoli thought hard and couldn’t sleep at night. It’s clear that there is no way out for Parker’s pen and the ball-point pen. Is it true that Parker’s decades of foundation are really going to be destroyed? In the early hours of the morning, the heart was bored. He got up from the bed and wrote a letter to his university teacher, telling himself about the dilemma he faced, and pessimistically predicted that "from the perspective of practicality and price, we have no chance of winning."
Soon, the teacher wrote back to him, and the letter told a story: "There is a store selling utensils across from my house. The goods are cheap and good, and they are very popular among customers. Not long after, the surrounding colleagues were all smashed. One day, I opened a store next door to my house. I asked the boss, what are you going to sell? He said that you are selling utensils. I said that you are not looking for death, don’t you know that there is a family role on the opposite side. He said that he knows, but the utensils I sell do not follow. He is cheaper than anything else. I sell antiques. Now, the two stores are safe and business is booming."
After reading the teacher's letter, Marcoli pondered for a long time, and suddenly his eyes lit up. He held another meeting and announced two things: First, he did not compare the sales volume with the ball-point pen, and at the same time drastically reduced the production of Parker pen; second, it was no better than the price, and at the same time greatly increased the sales price of Parker pen. The subordinates looked at each other, and Marcoli smiled and said: "From today, Parker pens are specially produced for the nobles, and it will become a 'pen aristocrat'."
In this way, Parker pens circumvented the direct confrontation with the ball pen. You walked your low-end route. I took my high-end route, and the road went all the way. Under the careful planning of Marcoli, in 1960, Parker was allowed to become the exclusive supplier of British royal writing utensils, and Parker pen became the pen of Elizabeth II. This incident has been widely publicized, and the Pike pen has doubled its value and has gradually become a symbol of noble status. Since then, Parker has followed a high-end and expensive marketing route. In 1962, Parker made special edition pens from some of the first rockets in the United States, and only sold them to important people around the world. In 1987, the company launched a hundred-year commemorative pen, which became a treasure that collectors dreamed of. In this way, the Parker pen not only did not shrink and die under the impact of the ball pen, but instead walked out of its own new path and became a world-famous brand.
When talking about Parker's pen, Mr. Marcoli said with deep feelings: "The living space of human beings is three-dimensional. When you are heavy and heavy, don't always stare at the desperate blame in front of you. You must learn to look at the sky. Underwater. If humans are only focused on how to run faster on land, they will not invent the aircraft, and it turns out that the faster cars can't run. The Parker pen is like this. Since I am running on the ground, Then fly to the sky."