How to hit the stone surface to splash the most beautiful spray

“When you get used to the rugged, you have the chance to climb to the top.”

Four years ago, a young man named Axe Wilson in Miami, USA, changed his work five or six jobs after graduating from computer science. He wrote procedural, worked as a salesman, played stocks, and even opened a bar, but he didn't do very well with every job. Axe insisted on his own ideas, and the programs he wrote were not recognized by the boss. Even if he chats with strangers, he can't finish talking, which makes the boss angry and thinks he is wasting his time. Two years ago, Ax, who advocated freedom, started his own business and opened a bar. Due to poor management, the support was closed in less than a year.

Work broke into the wall, the first venture failed, in the next six months, Axe indulged in the bar every day, no longer go out to find a job. The friends around me thought that he lost confidence in life, but Axe knew in his heart that "sinking" is to better start a business. It turned out that he decided to open the bar for himself, and temporarily closed the bar, and then reopened after the reorganization.

Axe likes novelty. At the beginning of the bar, a few young bartenders were hired to launch one or two novel drinks or wines every day. However, few customers are willing to order these unique drinks. He always insists on the promotion of novel products. The more so, the fewer customers, and finally, several bartenders have to leave the bar.

Ax analysis, in order to run a good bar, you have to let customers accept the fresh stuff in the store. How easy it is to say, how can one's preferences change easily? He tried to reduce the price of those novelty drinks to attract customers' attention, and the results still did not help.

One afternoon, the bored Axe was in front of the computer and summed up what he had learned in the past few years. Programmers, salesmen, stockholders, bar owners, he casually read and write. Written and written, he suddenly came up with an inspiration: If the price of the beverage rises and falls like a stock, the customer will be tempted by the price, and he will not necessarily go to something he likes. To do this, just write a program and install it in the bar.

For the next six months, Axe went to the bar during the day and wrote the program at night. Through investigations, he found that almost all the old customers of the bar liked to drink their favorite drinks. As for those unfamiliar drinks, they almost didn't look at them.

After a while, a program called "stock-based wine" was finally born. Axe installed the program for the bar and opened it again. His bar opens every day like a stock market opening, and all drinks have an opening price that is displayed on the electronic screen on the wall. As the guests order drinks, the price on the electronic screen begins to change. The number of people who drink more, the price will rise, on the contrary, the more unpopular the drink, the lower the price. When the price of one of the drinks rises sharply, the other varieties will fall accordingly.

Not to mention, this quirky pricing method introduced by Axe has really attracted many consumers to come. Due to the wide variety of drinks on the list, most customers will try basic drinks first when they arrive at the bar. The number of points is much higher, they will find that the price of these things is rising, so they will focus on the novelty drinks with the lowest price list, and try a taste. As a result, the previous sales of beverages quickly leap, becoming the top few on the sales charts.

Interestingly, customer sentiment continues to fluctuate as the price of the electronic screen changes. "Oh, my God, if you delay this three minutes and then order this drink, you will spend two-thirds of the price!" "It seems that I am lucky today, this wine is cheap and tastes great!" The customers are frolicking, but no one is upset or happy because they spend more or less than others to buy the same drink.

With the installation of this program, Aix's bar has gained a lot of popularity, with daily sales of 200% and sometimes more. Of course, he created not only these wealth, but the bosses of many bars in Miami came here and spent a lot of money asking him to install a "stock-based wine" program for his bar. Axe readily agreed, and installed this program for 30 peers, earning a lot of money.

Many people wondered why Axes was so successful in this venture. He smiled and said: "Failure is inevitable. I just summed up the failures of the previous few times, removed the weaknesses, combined the advantages, and this is what today. Small achievement."

Yes, life is like river water. When the water encounters a larger stone, it knows how to hit the stone surface to splash the most beautiful and wonderful waves!